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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). Hard-code subtitles to get your message across without the audio. Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. File format must be MP4.

Video 129
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Increase Repeat Purchases with Cohort Analysis

ConversionXL

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. This post gives you a data-backed approach to win more repeat sales. The most telling cohort, perhaps, is which promotion locked in the sale. The second relies on retention. The second type is winning. By campaign of first order.

Retention 126
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How to get the most out of your Christmas sale on a budget on Adwords

Duct Tape Marketing

How to get the most out of your Christmas sale on a budget on Adwords written by Guest Post read more at Duct Tape Marketing. It’s no news that the holidays increases sales, however, one of the drawbacks of the holiday season is the increases of competition and marketers. photo credit: Wikimedia.

Sales 28
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4 Ways to Improve Your Online Storefront

Up and Running

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in 2014.

SEO 80
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How To Create A Brand Name For Your Company

Duct Tape Marketing

Click on over and give us a review on iTunes, please! Look, if you work in sales, wanna learn how to sell or just peek at the latest sales news. Look, if you work in sales, wanna learn how to sell or just peek at the latest sales news. So, you know, how important is, is a match to the URL? Like we used to.

Naming 76
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How to Improve Profit by an Average of 11.1%

Austin Startup

That goes for any industry, location or product; from enterprise SaaS in my home town of Austin, to live music ticket sales in Virginia, to B2C services in Seattle. How is your company positioned to encourage positive pattern matching with competitive or substitute solutions? The importance of price. Let’s break this down.

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Transcript of Creating a Winning SEO Strategy

Duct Tape Marketing

Basically what that means is the better your site can match what someone wants when they search for something, the higher it’s going to rank. It has the keywords, it has links, it has all the traditional stuff, but it didn’t match user intent. I was like man, what’s happening? Brian Dean: No, I never did that.

SEO 60