B2C Sales Software Viral 
VC Cafe
NOVEMBER 2, 2019
In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. Software as a Service (Saas) benchmarks. In SaaS the main benchmarks being measured are revenue growth, sales efficiency (unit economics), churn and burn rate.
Version One Ventures
OCTOBER 18, 2012
In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. Consumerization of IT has accelerated the pace of software adoption in the enterprise, placing greater significance on market traction and momentum.
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ConversionXL
MARCH 6, 2019
Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). The sales cycle may last for months, or more than a year.
Duct Tape Marketing
MARCH 17, 2023
09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform. But first of all, the first edition was B2B and B2C, and this edition is exclusively B2B.
Up and Running
JULY 10, 2017
You’re not going to go viral Dropbox style, so having a freemium model doesn’t really work. Let’s take a look at the benefits now: Freemium customers could be a great source of virality. We run into this kind of software services every day—Google, Youtube, Instagram, and so on. It’s mostly popular with B2C markets.
www.forentrepreneurs.com
FEBRUARY 2, 2010
To compute the cost to acquire a customer, CAC, you would take your entire cost of sales and marketing over a given period, including salaries and other headcount related expenses, and divide it by the number of customers that you acquired in that period. (In SolidWorks 2: The best VAR management program in the world?
Version One Ventures
FEBRUARY 27, 2014
When developing a business model, every software and app start-up eventually faces the same core question: Should we focus on monetizing customers or driving usage? Acquiring business users may prove too costly, forcing start-ups to raise incredible amounts of money to finance aggressive sales and marketing efforts for a free app.
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