Duct Tape Marketing

DECEMBER 20, 2022

The Definitive Guide To Instagram Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jenn Herman. In this episode of the Duct Tape Marketing Podcast , I interview Jenn Herman. Questions I ask Jenn Herman: [1:21] Why did you feel like you needed a new edition to your book? [2:26]

Marketing 96

Marketing Social Media Video Technical Review 96

ConversionXL

JULY 10, 2019

Links to blog posts or long-form resources increase their search visibility and build awareness. Some content marketers have it “easy,” working in highly visual industries (e.g. To find out, I ran a study to benchmark content marketing performance for 500 SaaS companies. Why did it succeed? Data and methodology.

Marketing 125

Marketing Acquisition Software Review Aggregator 125

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. Attribution takes marketing analytics a level—or a couple levels—deeper. No marketing attribution model is perfect.

B2B 131

B2B Marketing Analytics Campaign 131

Hearpreneur

JANUARY 23, 2022

It’s a new year and, right after the ball drops, it’s time to go to work. In 2014, I created and started writing on my blog. Now that I look back, I'm quite grateful that I began blogging at the time I did! In 2022, I am going to set Objectives and Key Results. And this is what they had to say. <#1-

Entrepreneur 127

Entrepreneur Revenue Channel Technical Review 127

Duct Tape Marketing

NOVEMBER 9, 2023

The Great Shift: How to Master AI and Lead the Future of Content and SEO written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of The Duct Tape Marketing Podcast , I interviewed Julia McCoy, a leading expert in AI-optimized content creation.

SEO 63

SEO Artificial Inteligence ChatGPT Video 63

ConversionXL

OCTOBER 4, 2021

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. It’s a proverb as old as the internet, probably older. It’s also true. Consideration.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

APRIL 17, 2024

How to Balance AI Magic with Human Expertise written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Coyle, the Co-founder and Chief Strategy Officer for MarketMuse. It's changed my engagement with clients.

Artificial Inteligence 75

Artificial Inteligence ChatGPT Differentiation Technical Review 75

ReadWriteStart

NOVEMBER 30, 2021

If you’re new to marketing and amid a startup, all of it can seem overwhelming. A lot of work goes into starting a business, developing and launching products, and running the day-to-day operations, so marketing often gets put on the back burner. Choose your Market Audience. Create a Brand that Caters to Your Market Audience.

Developer 78

Developer Marketing Social Media Startup 78

ConversionXL

APRIL 27, 2019

What if there were a method—even a process—that you could apply to increase website sales? Take your website, assess it for any item on the list, make improvements, and your online sales will increase. Instead, focus on evidence-based marketing. Drive relevant traffic. Wouldn’t that be swell? Well, there is.

Sales 128

Sales Conversion Design Video 128

YoungUpstarts

JULY 19, 2018

That’s what a lot of you feel when you look at brands and influencers who generate huge amounts of traffic and sales from social media. But saying that, there is another reason why these people/brands reached the summit of their game. Over the past year a lot of people have asked me what the next big social platform is going to be.

Social Media 113

Social Media Media SEO Channel 113

ConversionXL

SEPTEMBER 24, 2020

In the big picture, “conversion optimization” boils down to getting more of the right people clicking on the things you want them to click. Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. You’d better understand— really understand—your target market. Get it now.

Acquisition 111

Acquisition Software Review PPC Analytics 111

Up and Running

MARCH 3, 2021

47% of small business owners execute marketing campaigns entirely on their own. But knowing where to spend your time, money, and effort on marketing initiatives can be a complicated process. So why is this important to know as you sift through all the potential marketing channels you could choose from? Let’s get started.

PPC 81

PPC Small Business Management Advertising 81

The Next Web

JANUARY 31, 2014

Yoav Vilner is the CEO and co-founder of Ranky.co , a growth hacking and online marketing team. If you are one of TNW’s many readers, there’s a good chance you might be a product owner, creator, or the marketer of one. And as such, you are no stranger to guest blogging. Fast forward to 2014. Know RIGHT NOW if you are at risk.

CTO Hire 138

CTO Hire Search Web Social Media 138

ConversionXL

MARCH 31, 2021

But through my work with dozens of agencies, it’s clear outbound alone is no longer enough. The most successful agencies are beginning to invest more time and money in content marketing to establish expertise in their industry and, more importantly, generate inbound appointments. It involves putting in the work.

Audience 127

Audience Non-Compete Distribution Channel 127

Up and Running

JANUARY 14, 2022

Of those competitors, a few of them have marketing and sales budgets equal to millions of dollars which are used on paid advertising, media mentions, influencers, and more. This is why we turned to SEO. Tiny marketing and sales budget. While the above results are respectable, we still have a long way to go.

SEO 104

SEO Software Review Search Acquisition 104

Both Sides of the Table

AUGUST 23, 2010

Here’s my experience, my “ah ha&# moment and why I think, although still nascent, it’s one of the most powerful websites on the web right now. AVC: I’ve always loved Q&A websites and discussion boards. Take AVC.com, the blog by Fred Wilson. really understand it.

Silicon Valley 301

Silicon Valley Pre-Money Valuation Technical Review Software Review 301

Up and Running

FEBRUARY 20, 2017

When I became the copywriter at the call technology company Phonexa , I had to crack down on several unexplored topics, one of which completely fascinated me and had me spellbound during and after work hours. I practiced it on my own personal blog site before publishing my findings on forums and professional platforms.

SEO 102

SEO Social Media Search Engineer 102

Up and Running

JANUARY 22, 2020

cannabis market projected to skyrocket from $600 million to $22 billion by 2022 , there is no better time than now to master your cannabis marketing strategy. There are major marketing roadblocks when using popular paid advertising mediums because of the legal grey area surrounding the U.S. Word-of-Mouth Marketing.

SMS 101

SMS Marketing Affiliate Social Media 101

Entrepreneurs-Journey.com by Yaro Starak

JANUARY 14, 2013

Many years ago I coined the phrase “ Pillar Article ” or sometimes called, “ Pillar Content “, to describe how to create great blog content. To my surprise, it really caught on in the blogging about blogging community and many thousands of bloggers use it to describe what good blog content is.

Media 110

Media Audio Video Social Media 110

A Smart Bear: Startups and Marketing for Geeks

AUGUST 8, 2012

And if I’m trying to rent out a place, this is also where I go? Jared: Yeah, I think initially the real focus of Padseeker is going to be an on-demand solution to create a website for property management. You mean website? Jared: Yeah, it’s a website. So we’re trying to build.

API 220

API Software Review Hosting Technical Review 220

ConversionXL

JANUARY 6, 2021

The starting point for any effective SEO strategy is understanding what Google chooses to show and why. Traditional organic results have moved in one direction: down. But not every SERP looks the same, and not every SERP feature sticks around forever—which is why SERP analysis is so important. Let’s walk through the process.

SEO 147

SEO Search Video Metrics 147

Duct Tape Marketing

NOVEMBER 15, 2023

Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. Key Takeaway: In today’s complex marketing landscape, Ryan emphasized the vital role of a fractional CMO in steering your business towards success. My guest today is Ryan Stewart.

Channel 66

Channel Acquisition Framework B2B 66

Hearpreneur

JANUARY 5, 2022

For us at CEO Blog Nation, we get it. So, that’s why we are excited about 2022 because there will be more and more entrepreneurs and businesses. There will be goals met and goals crushed and that’s why we love the new year and we know you do too! My number one goal for 2022 is to increase media coverage.

Entrepreneur 107

Entrepreneur Affiliate Green Cloud 107

Mike Michalowicz

FEBRUARY 11, 2013

The most common question entrepreneurs ask me, is “how can I improve my marketing with no or little money?’ So I sat down and hammered out my 50 best ideas. Skim them or read them in detail, but whatever you do make sure you go through the list. Social Media Marketing Strategies. Twitter Giveaways.

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

JANUARY 25, 2023

Growing Your Audience (And Your Revenue) With A Book written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matt Briel In this episode of the Duct Tape Marketing Podcast , I interview Matt Briel. 5:12] Why would someone want to self-publish a book? [7:30] Great episode.

Audience 88

Audience Revenue Distribution Differentiation 88

ConversionXL

NOVEMBER 10, 2020

I recently faced a familiar scenario: My team wanted to buy a new SaaS tool, so my boss asked me how much budget to request. Have you checked out this blog post, this video, and this infographic? Content marketers need a new model that reflects how humans actually work. Is it to go down the slide first?

Agile 139

Agile Social Media Audience Software Review 139

crowdSPRING Blog

NOVEMBER 23, 2012

Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! But sometimes, people go way overboard.

Social Media 107

Social Media Small Business Design Cofounder 107

Duct Tape Marketing

MARCH 19, 2019

Model for Marketing Maturity, Stage Two: Grow written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 2: Grow. This is the second episode in our three-part series on the Model for Marketing Maturity. Grow Your Website.

Marketing 71

Marketing Technical Review Lead Generation Social Media 71

Hearpreneur

MAY 4, 2022

The idea of exactly what your business is going to do usually comes first. What exactly is going to be the name of your business? 2- Based on my city's name. My business name, ‘6 Ice,’ is deeply rooted in the spirit of Toronto and hip-hop culture. Secondly, most often, is giving a title to your idea.

Naming 112

Naming Entrepreneur Technical Review Jordan 112

Up and Running

MAY 3, 2021

This is the practice of helping a website appear higher in search engine results pages (SERPs) for keywords related to their specific product, service, or niche. This is the practice of helping a website appear higher in search engine results pages (SERPs) for keywords related to their specific product, service, or niche.

SEO 147

SEO Vertical Metadata Forecast 147

ConversionXL

NOVEMBER 14, 2013

Here are my 10 rules for #winning in 2014. This post is based on my keynote presentation at Mesh Marketing last week. However, only 11% of marketers use data to make business decisions today. Research shows that marketers are spending pennies on their conversion efforts. And then throw the traffic in the garbage.

PPC 123

PPC Analytics Conversion SEO 123

ConversionXL

MAY 11, 2017

Knowing what the competitors are doing – how they are thinking about the market, what tactics they are using, how they are crafting messages and design – can make all the difference in the battle for the customers’ mind share and conversions. And it’s not just a CRO problem – it is a marketing-wide phenomenon. Let’s do this!

SEO 131

SEO Analytics Conversion Search 131

ConversionXL

MAY 15, 2018

In fact, the whole concept of “unique value propositions” (UVPs) is — at least at first glance — really Marketing 101 material. So why keep talking about it? Your unique value proposition is simply a clear, logical answer to the question: “Why should I choose you, instead of someone else?”. How this article here is different.

Product 100

Product Software Review Framework Email 100

ConversionXL

SEPTEMBER 16, 2020

It’s why copy is twice as important: This! >> >> @unbounce data science findings (40k landing pages) show copy (28%) was 2x as influential as design (13%) in why visitors converted. And A/B testing , another way to pit phrase-against-phrase, doesn’t tell you why a version won. open-ended questions ) methods.

Campaign 116

Campaign B2B Software Review Differentiation 116

Duct Tape Marketing

JANUARY 26, 2022

The 5 Elements Of Your Core Story written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show on creating your core messaging, and I walk through how to create your core story script. Like this show? I have a lot.

eCommerce 94

eCommerce Technical Review Framework Engineer 94

Duct Tape Marketing

JULY 17, 2019

Important Changes to the Google My Business Tool written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on Important Changes to the Google My Business Tool. Do you know about the Google My Business tool ? You can find, claim, and edit your page by going to business.google.com.

Software Review 77

Software Review Technical Review Naming SEO 77

Duct Tape Marketing

FEBRUARY 1, 2024

Lifting the Founder’s Curse: Unlocking Business Value Beyond Yourself written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Ryan Deiss, a serial entrepreneur, author, and the founder of digitalmarketer.com.

Engineer 71

Engineer Software Review Operations Founder 71