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10 Common Startup Mistakes That Are Rarely Admitted

Startup Professionals Musings

Viral marketing costs real money, and your support staff and hosting systems cost even more. The real secrets of any business domain are not intuitively obvious, nor available in books. Offer free solutions to bring in more customers. Even non-profits need a profitable business model to offset staff and operating costs.

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10 Popular Business Strategies That Most Often Fail

Startup Professionals Musings

Viral marketing costs real money, and your support staff and hosting systems cost even more. The real secrets of any business domain are not intuitively obvious, nor available in books. Offer free solutions to bring in more customers. Even non-profits need a profitable business model to offset staff and operating costs.

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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

Obsessing over going viral. Creative agency founder Dan Kelsall has helped many of his clients go viral. Curious about the impact of virality on revenue, he dug into demand generation campaign data. In most cases, viral posts generated less demand. Stage 5: Maximize your content’s ROI with well-oiled distribution.

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How MakeSpace Recently Closed $30 million in New Funding

Both Sides of the Table

Amazon took a consumer value proposition (buying books, then all retail products) and made the consumer experience significantly better, faster & cheaper. They didn’t do this by selling better books or electronics, they did it by building a logistics & warehouse powerhouse.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. I was talking with a colleague once about how videos go viral. Rebelling is simply a form of snobbery.

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Does “Going Viral” Actually Result in More Conversions?

ConversionXL

Right now there is almost certainly an enterprise exec in a boardroom somewhere saying, “We need it to go viral.” Kittens and memes and babies kissing puppies… viral. When most people think about going viral, they think about raising a lot of awareness for their product or company. Do you even want to go viral?

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5 Strategies To Capitalize On Hard Times In Business

Startup Professionals Musings

Donna Fenn, in her classic book, “ Upstarts! But the insights I see from her book and elsewhere are equally applicable to startup founders of all ages, and businesses of all ages. Viral marketing campaigns to lure new customers will cost you big money. Focus on your core competency. Examine every cost center in your business.

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