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Why Your Small Business Should Focus on Younger Customers

Up and Running

Targeting is a core concern for small businesses. But there’s an audience segment that every small business (at least, those that don’t focus on age-related products like stairlifts) should target: young people. Older people cling to the notion of listening to their elders and getting advice through traditional channels.

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10 Entrepreneurs Reveal The Economic Outlook of Their Industry

Hearpreneur

The pandemic-induced disruptions have spurred innovation and accelerated digital transformation, leading to the emergence of new business models and opportunities. In this article, entrepreneurs from various industries share their economic outlook, offering valuable insights into the current business landscape. #1-

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The Future of Ad Tracking: Navigating the Google Analytics Landscape

Duct Tape Marketing

In 2015, he launched the MeasureSchool YouTube channel to reach out and teach this new way of marketing to others. Click on over and give us a review on iTunes, please! He's the founder of JJ Analytics, a company that helps businesses adopt the data-driven way of digital marketing.

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HOW TO: Build an App for Your Small Business

mashable.com

This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. So, you’re a small or medium-sized business, and you want to build a Facebook, mobile or web app. Image credits: Flickr, goincase.

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Human Engineering and Emotional Intelligence for Startups

VC Cafe

On “ Intelligence Is Overrated: What You Really Need To Succeed “, a research by Carnegie Institute of Technology shows that “ 85 percent of your financial success is due to skills in “ human engineering ,” your personality and ability to communicate, negotiate, and lead. ” Question: What is Human Engineering?

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How to Start a Small Web Design Firm

Up and Running

The goal here is to write a plan that’s going to lend itself to regular reviews and frequent updates, based on goals and performance that might change quickly over time—it should be a tool, not a static document. . You’ll also need business cards, stationery supplies, and software that’s specific to your design work.

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Startup Funding – A Comprehensive Guide for Entrepreneurs

ReadWriteStart

In very few specific cases, depending on the nature of the business, the business model might demand a considerable gestation period or extensive research and development. For these businesses, it is imperative to get funding from the start without which the company cannot be set up. It is a symbiotic relationship.

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