Steve Blank

MARCH 12, 2014

We realized that past K-12 Entrepreneurial classes taught students “the lemonade stand” version of how to start a company: 1) come up with an idea, 2) execute the idea, 3) do the accounting (revenue, costs, etc.). These two startups served as the students’ introduction to customer development methodology.

Lean 334

Lean Customer Development Startup Silicon Valley 334

Steve Blank

SEPTEMBER 5, 2013

Over the last three years our Lean LaunchPad / NSF Innovation Corps classes have been teaching hundreds of entrepreneurial teams a year how to build their startups by getting out of the building and testing their hypotheses behind their business model. And what the market needed would, of course, be exactly what we had envisioned.

Lean 315

Lean Customer Development Sales Cycle Business Model 315

Steve Blank

FEBRUARY 13, 2024

But the product/market fit of this first iteration is a swing and a miss. Marketing and capital expenses (new factory, high R&D expense) were predicated on consumer-scale sales. I got a preview of PhotoCD when I was the head of marketing at SuperMac , a supplier of hardware and software for graphics professionals.

Search 256

Search Marketing Forecast Burn Rate 256

Steve Blank

JUNE 26, 2014

We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. The Lean LaunchPad class uses the three “ Lean Startup ” principles: Alexander Osterwalders “ business model canvas ” to frame hypotheses.

Intellectual Property 281

Intellectual Property Lean IP Open Source 281

Steve Blank

MAY 7, 2019

Modern entrepreneurship began at the turn of this century with the observation that startups aren’t smaller versions of large companies – large companies at their core execute known business models, while startups search for scalable business models. This new framework can act as the front-end of Customer Development.

Lean 333

Lean Marketing Agile Customer Development 333

Steve Blank

MARCH 8, 2011

It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. Get Out of the Building and test the Business Model. This post is part one. to get hard-earned information.

Lean 298

Lean Business Model Customer Development Guinea 298

Steve Blank

MAY 6, 2015

Luckily Alexander Osterwalder’s business model canvas presents a visual overview of the nine components of a business on one page. They are: value proposition, product/service the company offers (along with its benefits to customers). customer segments, such as users and payers or moms or teens. Testing Hypotheses.

Lean 120

Lean Agile Business Model Customer Development 120

Steve Blank

AUGUST 21, 2013

What we found is that during the class almost all of them pivoted - making substantive changes to one or more of their business model canvas components. In the real world a big pivot in life sciences far down the road of development is a very bad sign due to huge sunk costs.

SBIR 314

SBIR Technical Review Lean Startup 314

The Startup Magazine

MARCH 29, 2024

This isn’t just about having a eureka moment; it’s about understanding the problem you’re solving and why it matters to your potential customers. Take the time to research your market, identify your target audience, and refine your idea until it’s both good and compelling.

Intellectual Property 130

Intellectual Property Angel Investor Business Model Bootstrapping 130

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

It’s often said that you shouldn’t talk about price during customer development interviews. Price is as important as any other feature to determine product/market “fit.” In a huge market this is probably still OK because there’s enough customers for everyone to thrive in different ways.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

Steve Blank

APRIL 4, 2011

This week they were testing who the customer, user, payer for the product will be (and discovering if they have a multi-sided business model , one with both buyers and sellers.) Many of them had heard the phrase “product/market fit” before, but now they were living it. talk to more customers? outside of Stanford.

Customer 234

Customer Business Model Nebraska Cloud 234

Steve Blank

MARCH 2, 2011

corporation – starting a new technology division bringing disruptive technology to market at General Electric. One of GE’s new divisions – GE’s Energy Storage – has been given the charter to bring an entirely new battery technology to market. This battery works equally well whether it’s below freezing or broiling hot.

Silicon Valley 222

Silicon Valley Agile Customer Development Early Stage 222

Steve Blank

JUNE 26, 2015

In the last five years “ Lean Startup ” methodologies have enabled entrepreneurs to efficiently build a startup by searching for product/market fit rather than blindly trying to execute. However in practice most companies treated the Three Horizons like they are simply incremental execution of the same business model.

Lean 120

Lean Management Business Model Incubator 120

Steve Blank

FEBRUARY 23, 2016

As we prepared for the new Hacking for Defense class at Stanford, we had to stop and ask ourselves: How do we use the Business Model Canvas if the primary goal is not to earn money, but to fulfill a mission? In other words, how can we adapt the Business Model Canvas when the metrics of success for an organization is not revenue?

Business Model 120

Business Model Revenue Channel Community 120

Steve Blank

OCTOBER 9, 2018

They use the Business Model (or Mission Model ) Canvas to keep track of their key hypotheses and then rapidly test them by talking to customers and iterating their Minimal Viable Products. This allows them to quickly find product/market fit. Except when they’re in a regulated market. Regulation.

Marketing 321

Marketing Startup Government SEC 321

Startup Lessons Learned

MAY 9, 2012

TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to Customer Development are back with a new book called The Lean Entrepreneur. It took the idea of Customer Development and made it accessible to a whole new audience. Market segments drive your business model.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

David Teten

APRIL 1, 2021

Similarly, customer introductions are invaluable in the early days, but become less valuable once a company has a fully-formed go to market function.”. Then, pluck the low-hanging fruit: easy, low-cost, and highly scalable infrastructure. But things like vendor introductions are only needle-movers at the earliest stages.

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

Steve Blank

SEPTEMBER 17, 2009

This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

Customer Development 242

Customer Development Developer Customer Silicon Valley 242

Steve Blank

MARCH 15, 2011

By now the nine teams in our Stanford Lean LaunchPad Class were formed, In the four days between team formation and this class session we tasked them to: Write down their initial hypotheses for the 9 components of their company’s business model (who are the customers? Consider if their business worth pursuing? Stay tuned.

Business Model 236

Business Model Nebraska Peru Germany 236

Steve Blank

APRIL 7, 2020

finding product/market fit). Finally to have a better chance of a viable enterprise, they need to test all the other hypotheses in their business/mission model (pricing, demand creation, revenue, costs, etc.). The key principles of customer development are: There are no facts inside the building so get the heck outside.

Customer 413

Customer Business Model Restful Video 413

Steve Blank

APRIL 10, 2009

Customer Development ) to help you quickly recognize and reverse any incorrect decisions. Customer Development) to help you quickly recognize and reverse any incorrect decisions.&# Reply Lots of low cost experiments « Open Ambition , on April 22, 2009 at 8:58 am Said: [.] That’s why startups are agile.

Silicon Valley 300

Silicon Valley RSS Startup Agile 300

Steve Blank

OCTOBER 31, 2014

Scalable startups are on a trajectory for a billion dollar market cap. Not all start ups want to go in that direction – some will opt instead to become a small business. has a large enough market that most U.S. Further refinement of Product/Market fit could be done locally by using Value Proposition Design.

Global 335

Global Australia Silicon Valley China 335

Steve Blank

MARCH 11, 2016

If you’ve read any of my previous posts, you know I believe that: a product is just a part of a startup, but understanding customers, channel, pricing, – the business model – is what turns a product into a business. using the business model canvas as the framework. Reflection Week. Nova Credit.

Lean 120

Lean Incubator Business Model Channel 120

Steve Blank

DECEMBER 2, 2013

We talk a lot about Customer Development, but there’s nothing like seeing it in action to understand its power. Here’s what happened when an extraordinary Digital Health team gained several critical insights about their business model. A Five-sided Market. Cost-based Pricing versus Value-based Pricing.

Customer 323

Customer Churn Rate Customer Development Lean 323

Steve Blank

JANUARY 21, 2016

You must also understand the value the product provides customers (along with the rest of your business model.). And going for crowdfunding before you do customer discovery with customers can lock you into the wrong idea too early. Filed under: Customer Development , SiriusXM Radio Show.

Detroit 120

Detroit Baltimore Entrepreneur Cofounder 120

Steve Blank

DECEMBER 7, 2010

Business schools teach aspiring executives a variety of courses around the execution of known business models, (accounting, organizational behavior, managerial skills, marketing, operations, etc.). In contrast, startups search for a business model. (Or Their objective is to get users, orders, customers, etc.

Wiki 311

Wiki Lean Management Business Model 311

ConversionXL

OCTOBER 30, 2014

Why Are They Referring New Customers Completely Unprompted? One on one interviews, surveys, and other customer development techniques can help to reveal this. For example, Birchbox has built an entire business model around sending 4-5 monthly samples for grooming & lifestyle products you may not have known about before.

Programming 107

Programming Marketing Analytics Portfolio 107

Steve Blank

DECEMBER 3, 2012

In the 1920’s companies restructured from monolithic functional organizations (sales, marketing, manufacturing, purchasing, etc.) Enter the Business Model Canvas. With the business model canvas in hand, we can now approach rethinking corporate innovation strategy and structure.

Business Model 333

Business Model Customer Development United States Operations 333

Steve Blank

JUNE 23, 2016

These resulting business models made them look incredibly profitable. They knew how to execute the current business model. ARM, a competitor, not only had a better, much lower power processor, but a better business model – they licensed their architecture to other companies that designed their own products.

Architecture 227

Architecture IRR Balance Sheet Liquidity Event 227

YoungUpstarts

OCTOBER 10, 2012

by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “. If so, the business world is full of specialists who are all too eager to help. Brilliant ad agencies and clever marketing communications experts. Talented product developers. Highly trained salespeople.

Customer 154

Customer Fractional CTO Canada Technical Review 154

Steve Blank

JUNE 25, 2009

Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. The answer depends on your answer to two questions: which step in the Customer Development process are you on?

Technology 138

Technology Silicon Valley Fractional VPE Part-Time VPE 138

Steve Blank

MARCH 4, 2014

These groups are adapting or adopting the practices of startups and accelerators – disruption and innovation rather than direct competition, customer development versus more product features, agility and speed versus lowest cost. Every large company, whether it can articulate it or not, is executing a proven business model (s).

IRR 335

IRR Startup Business Model Agile 335

Steve Blank

NOVEMBER 27, 2012

Market research tools to help you figure out the size of the opportunity your startup is pursuing, are here. The class teaches the three basic skills all entrepreneurs need to know: business model design. customer development. Some general customer development slides click here. agile engineering.

Open Source 335

Open Source Silicon Valley Lean Customer Development 335

Steve Blank

AUGUST 20, 2013

Class III devices are generally the highest risk devices and must be approved by the FDA before they are marketed. Class III medical devices that are high risk or novel devices for which no “predicate device” exist require clinical trials of the medical device a PMA (Pre-Market Approval). Business Model Issues.

Startup 294

Startup Venture Capital Lean IPO 294

Startup Lessons Learned

SEPTEMBER 15, 2008

The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Steve Blank

JUNE 11, 2012

Few of the Principal Investigators or Entrepreneurial Leads had startup experience, and few of the mentors were familiar with Business Model design or Customer Development. 2) Get the teams out of the building to test their hypotheses with prospective customers. 98% felt that they had found “product/market fit”.

Lean 248

Lean Incubator Business Model Georgia 248

Steve Blank

FEBRUARY 22, 2010

Startups that are searching for a business model need to keep score differently than large companies that are executing a known business model. Yet most entrepreneurs and their VC’s make startups use financial models and spreadsheets that actually hinder their success. Managing the Business. Here’s why.

Balance Sheet 298

Balance Sheet Startup Burn Rate Metrics 298