Remove Business Model Remove Customer Remove Customer Development Remove Product Development
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Customer Development in Japan: a History Lesson

Steve Blank

I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. But customers didn’t agree. This made me believe deeply in the extreme importance of talking to customers before investing time and money, something I took to my next startup. The Crater in my rookie days.

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. Product Development Diagram 1.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

The most common mistake startups make is assuming they can operate the same way big companies do, and expect success with little to no feedback from potential customers. A corporation like Starbucks could pick locations by throwing a dart at a map and know they’ll at least break even with a new location and mediocre customer service.

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Is the Lean Startup Dead?

Steve Blank

A version of this article first appeared in the Harvard Business Review. Given the stock market was buying “the story and vision” of anything internet, inflated expectations were more important than traditional metrics like customers, growth, revenue, or heaven forbid, profits. ” Fire, Ready, Aim.

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Profound Beliefs

Steve Blank

In the early stages of a startup your hypotheses about all the parts of your business model are your profound beliefs. Here’s how I learned why they were critical to successful customer development. The whole role of customer discovery and validation outside your building is to inform your profound beliefs.

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Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

Build a product, get it into the real world, measure customers’ reactions and behaviors, learn from this, and use what you’ve learned to build something better. Repeat, learning whether to iterate, pivot or restart until you have something that customers love. Waterfall Development. Microsoft Windows 3.0).

Lean 120
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Lead and Disrupt

Steve Blank

Try innovating inside a large company where 99% of the company is executing the current business model, while you’re trying to figure out and build what comes next. Do they have better sales, marketing, or product development groups? You think startups are hard? The short answer is no.

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