ConversionXL

AUGUST 1, 2017

Customer loyalty is a nebulous concept, but crafting experiences optimized for loyalty reaps many short-term and long-term rewards. How Do We Define Customer Loyalty? Generally speaking, customer loyalty is defined as the intention and action of choosing a certain brand or product repeatedly instead of other alternatives.

Customer 91

Customer Retention B2C Programming 91

Gust

JUNE 8, 2023

You should know EVERYTHING about your business, product, customers and competition. You should know every metric regarding customer acquisition, conversion and retention. You should have a crystal clear understanding of your business model and your financials.

Retention 202

Retention Acquisition Metrics Business Model 202

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 4, 2016

The single most important SaaS metric is retention , because cancellations indicate lack of product/market fit, no matter the cause (price, features, severity of need, duration of need). If it cannot be fixed, it means the business is a failure even if other metrics are stellar. Once you’re scaling (i.e.

Metrics 270

Metrics Retention Revenue Equity 270

Up and Running

SEPTEMBER 14, 2021

Sales is all about how to get more customers, and relationship funnels prioritize establishing a genuine connection with your customers. To boost customer engagement and prepare them so that they can be presented with your offer, which will be the ideal answer to their problem at the ideal time. Build and define relationships.

Sales 152

Sales Audience Social Media Email 152

Startup Professionals Musings

MARCH 5, 2023

Bill was relentless in his focus on getting the software PC DOS project delivered, while continually challenging us with new business models. Let me be a bit more specific on how follow-up trumps ideas for success in the key challenges of a startup, or any small business: Networking with investors, partners, and customers.

Cofounder 389

Cofounder Startup Term Sheet Acquisition 389

ConversionXL

SEPTEMBER 15, 2020

Like any popular business term, “customer centricity” is often abused by businesses that shoehorn it into their core values. It’s actually better not to claim customer centricity if you can’t get people across your business to really care about your customers. Find new ways to fix old customer pains points.

Customer 85

Customer Community Revenue Software Review 85

YoungUpstarts

JANUARY 7, 2018

The digital revolution is disrupting the traditional business model for small and medium businesses (SMBs). The traditional advantages of small businesses over corporations are personalized service and an inventory of niche products tailored to their local market. by Humberto Farias, CEO and co-founder at Concepta.

Artificial Inteligence 164

Artificial Inteligence Analytics SCRUM Cofounder 164

Steve Blank

FEBRUARY 26, 2020

You (think) you have product-market fit with real customers and real revenue and need money to grow and expand. What most founders don’t realize is: Every stage of a startup requires a different set of metrics and milestones and founder skills. Series B is about proving your net revenue model (can you be profitable?).

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

So no, this upside-down business model isn’t what a SaaS business should construct. The mindset works like this: It costs a lot of money to land an enterprise customer. And: how many times do you run through that process and still lose the customer? Even with a great retention rate (e.g.

Business Model 335

Business Model .Net Revenue IPO 335

Both Sides of the Table

OCTOBER 10, 2011

This makes their business types very different. Some customer segments value the DVD business and these may be more price sensitive. Some customer segments value the convenience of instantly available films. They are potentially different business models. We need video reel to show customers that you care.

Customer 287

Customer Technical Review Caching PR 287

Up and Running

DECEMBER 18, 2017

Many merchants and businesses have moved away from the traditional pay-for-product pricing models and begun to implement subscription-based pricing. The business model implies predictable monthly revenues and consistently excellent service for clients—but it’s not without its risks. The subscription economy explained.

Software Review 103

Software Review Artificial Inteligence Retention Technical Review 103

SoCal CTO

OCTOBER 8, 2009

A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. Normally, when I am talking to the founder of any startup trying to figure out what they need to do, one of the things I always try to do is understand their business at its core. Define what you need from a metrics and reporting standpoint.

Metrics 225

Metrics Startup Retention Acquisition 225

Startup Lessons Learned

SEPTEMBER 22, 2008

Lessons Learned by Eric Ries Monday, September 22, 2008 The three drivers of growth for your business model. Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Professionals Musings

JUNE 5, 2020

Bill was relentless in his focus on getting the software PC DOS project delivered, while continually challenging us with new business models. Let me be a bit more specific on how follow-up trumps ideas for success in the key challenges of a startup, or any small business: Networking with investors, partners, and customers.

Entrepreneur 307

Entrepreneur Cofounder Term Sheet Acquisition 307

A Smart Bear: Startups and Marketing for Geeks

SEPTEMBER 10, 2013

This is the fourth article in a series on novel ideas for SaaS metrics, which started with The unprofitable SaaS business model trap , COC: a new metric for cancellations , and The mistake of 1/c in LTV. Its tough for a growing SaaS business to ascertain whether or not it’s truly profitable.

Metrics 238

Metrics Revenue Flash Later Stage 238

Startup Lessons Learned

DECEMBER 14, 2009

Lessons Learned by Eric Ries Monday, December 14, 2009 Business ecology and the four customer currencies Lately, I’ve been rethinking the concept of “business model&# for startups, in favor of something I call “business ecology.&# Let’s begin with the four customer currencies.

Customer 156

Customer San Francisco Viral Lean 156

Steve Blank

DECEMBER 17, 2009

Gathering real-world feedback from customers is a core concept of Customer Development as well as the Lean Startup. When I asked him if he actually had personally left the building and talked to these potential customers, or even had gotten them on the phone, he sounded confused. Metrics tell you that something is happening.

Metrics 239

Metrics Customer Customer Development Lean 239

Up and Running

NOVEMBER 23, 2021

In fact, you can even utilize them to maximize profits, boost your reputation, and expand your customer base alongside retaining the existing ones. But what is eCommerce fulfillment and how can it help in customer service and retention? Why is eCommerce fulfillment an important tool for customer retention?

eCommerce 110

eCommerce Customer Retention Reputation 110

Startup Lessons Learned

OCTOBER 19, 2013

Here I''d recommend developers build as minimal as possible of an HTML5 app, hook up all the requisite analytics, and test as early as possible for retention on the core action loop they want their users to take. How would you recommend that the developer pivot to the new idea without losing all of the existing customers?

Mobile 167

Mobile Developer Technical Review Lean 167

ConversionXL

APRIL 3, 2019

Joanna Wiebe: “Writing Mirrors: How to Use the Voice of the Customer to Write High-Converting Copy”. Carrie Bolton: “Get Real with Your Customers and Your Executives—How to Really Improve the Customer Experience. The customer experience is the customer’s perception of their interaction with your business.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? This may sound crazy, coming as it does from an advocate of c harging customers for your product from day one. Every board meeting, the metrics of success change.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ReadWriteStart

OCTOBER 2, 2023

The product design team helped them identify their users’ pain points and redesign the product to provide a more seamless customer experience. It makes the product more user-friendly and can also help build trust with customers and differentiate the product from competitors in the SaaS market.

Design 105

Design Product Churn Rate Architecture 105

Startup Professionals Musings

JUNE 10, 2020

Too many employees these days, and even executives, are focused only on doing what they have been told, without regard to impact on the business. You can and must fix this by communicating business goals and objectives, and establishing personal metrics which only reward success.

Advisory Board 283

Advisory Board Due Diligence Retention Agile 283

Gust

DECEMBER 27, 2012

You should know EVERYTHING about your business, product, customers and competition. You should know every metric regarding customer acquisition, conversion and retention. You should have a crystal clear understanding of your business model and your financials.

Software Review 164

Software Review Term Sheet Technical Review Angel Investor 164

The Next Web

AUGUST 26, 2012

The more your narrow down your target audience, the higher the chance is that you will be able to reach the crucial turning-point where you offer your customers enough added value to make them happy and returning. The metrics that matter the most are returning customers (user retention), turnover per customer and viral growth (k-factor).

Bankruptcy 121

Bankruptcy Technical Review Intellectual Property Due Diligence 121

Steve Blank

MARCH 4, 2014

These groups are adapting or adopting the practices of startups and accelerators – disruption and innovation rather than direct competition, customer development versus more product features, agility and speed versus lowest cost. Every large company, whether it can articulate it or not, is executing a proven business model (s).

IRR 335

IRR Startup Business Model Agile 335

ConversionXL

AUGUST 19, 2014

This is particularly good for seeing if the correct values for custom dimensions, events, or any other parameter in the hit payload are being sent back to the GA servers. One of the most important features of Universal Analytics is the ability to set Custom Dimensions. Custom Dimensions. Custom Dimensions. Not here.

Analytics 133

Analytics Management Metrics HTML 133

ConversionXL

APRIL 7, 2021

The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. Is ABM right for your business? Who does ABM make sense for?

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

OCTOBER 30, 2019

Now, the exact terms are a little different at every company, but the SaaS customer lifecycle generally looks something like this: Awareness. What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. Acquisition. They make a purchase.

Retention 101

Retention Metrics Churn Rate Acquisition 101

Startup Professionals Musings

JUNE 8, 2019

In my other role of business advisor, I see examples often of startups that may have taken success for granted too early. For a successful launch and scalable growth, they need to establish many checkpoints, with metrics to assess their progress and alignment with the vision. Focus on existing customer retention and repeat business.

Angel Investor 220

Angel Investor Equity Leadership Demand 220

ConversionXL

MAY 19, 2016

Linear funnels are conducive to the traditional customer lifecycle you’re used to hearing about. All of these questions lead to pages like this… Josh suggests that actual customer journeys are much more complex than a linear funnel would indicate. Like any model it has its pros and cons. Tweet It!].

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

AUGUST 12, 2016

That’s the sound of potential customers leaking out of your sales funnel. Drip, drip… Another customer gone. After fighting tooth-and-nail to launch your SaaS business, the last thing you want is a leaky sales funnel to undermine all your hard work. Is it attracting customers but failing to retain business?

Software Review 48

Software Review Metrics Revenue Acquisition 48

The Startup Magazine

FEBRUARY 24, 2019

By enhancing every step in the customer lifecycle by a small margin, the overall effect is outstanding. SaaS business models differ from all others in that they get revenues over an extended period of time. For as long as customers are happy, they stay and keep the revenue stream going. Getting Customers.

SQL 85

SQL Metrics Business Model Revenue 85

Occam's Razor

MAY 2, 2017

People ask me this seemingly simple question all the time: What Key Performance Indicators should we use for our business ? There is no golden metric for everyone, we are all unique snowflakes! :). I am going to pick a whole bunch of different businesses (15 in all!), If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

MARCH 5, 2014

That it costs 5-7x more to acquire a customer than it does to retain one isn’t entirely true. The origins of this myth can be traced back to the 1980′s when the Technical Assistance Research Project published research that stated the cost of customer acquisition vs the cost of customer retention was significantly higher.

Customer 133

Customer Churn Rate Retention Acquisition 133

View from Seed

MAY 16, 2019

Below the headline figures you can see that a key driver of revenue growth is “expansion” revenue of existing customers spending more each year with Slack. You can see this both by looking at a cohort “layer cake” graph or by examining the net dollar retention. Slack’s net dollar retention rate is an incredibly impressive 143%.

Lock-up Period 168

Lock-up Period Retention Azure .Net 168

A Smart Bear: Startups and Marketing for Geeks

AUGUST 20, 2013

This is the third article in a series on novel ideas for SaaS metrics, which started with The unprofitable SaaS business model trap and COC: a new metric for cancellations. You can’t read an article about SaaS metrics without running into LTV — The L ife t ime V alue of a customer.

Retention 262

Retention Metrics Revenue Bandwidth 262