A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

Price is as important as any other feature to determine product/market “fit.” Your product is designed with natural tripwires to trigger other pricing ( Freemium model ), or not (business model left as an exercise to your future self). But I disagree. simple enough to be self-service).

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Both Sides of the Table

OCTOBER 19, 2009

There was no viral social networking products back then like Twitter where people could easily discover your content. They looked nervous at having to speak with me impromptu and without the benefit of financial figures to scoff at, product pitches that they’ve seen 100 times and a market sizing to unpick. Page 1: Market Size. $3

Venture Capital 274

Venture Capital Term Sheet San Diego Viral 274

Hippoland

FEBRUARY 12, 2018

I’ll give you an example with my own startup LaunchBit and how our understanding of the problem and the customer became more refined over time: V1: Helping online marketers get customers profitably. V2: Helping online marketers who have previously bought ads in email lists get customers profitably. I’ve also done some rabbit deals.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

I’ll give you an example with my own startup LaunchBit and how our understanding of the problem and the customer became more refined over time: V1: Helping online marketers get customers profitably. V2: Helping online marketers who have previously bought ads in email lists get customers profitably. I’ve also done some rabbit deals.

Seed Stage 48

Seed Stage Business Model B2B Email 48

View from Seed

JUNE 11, 2019

This makes sense, because it’s more likely that a firm with a weaker competitive position is willing to stretch and pay a price way above market in order to win what they think is a competitive deal. I’ve also found that the best lead investors tend to be somewhat more price sensitive.

Syndicate 202

Syndicate Syndication Seed Stage Lead Investor 202

Hippoland

AUGUST 8, 2018

In other words, if you can get 1000 people to come to your website consistently for under $5, then this business model works for you. Marketing first. But if this is a generic hotel, then there are likely other affiliates who are doing paid marketing to try to get users to their sites / apps to convert users as well.

Founder 48

Founder Sales Cycle Affiliate Retention 48