A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 23, 2016

That last bit should sound familiar if you follow theories of Startup Laws & Metrics. Similarly, we hold up “viral growth” as the best sort of growth, because exponential curves overwhelm all others, thus once the mechanism is stable and the company gets large enough to be noticed, it’s neigh-impossible for competitors to catch up.

Technical Review 120

Technical Review Viral Metrics Salary 120

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

Marketo filed for IPO with impressive 80% year-over-year growth in 2012, with almost $60m in revenue. of revenue, force-feeding sales pipelines with an unprofitable product. So no, this upside-down business model isn’t what a SaaS business should construct. SaaS companies earn their revenue over time.

Business Model 335

Business Model .Net Revenue IPO 335

ConversionXL

FEBRUARY 3, 2022

Neither would have achieved virality had customers not received something tangible for their efforts. How to create a growth hacking strategy using the pirate metrics model. In the activation phase, measure these performance metrics: Conversion rate Number of customers using a product feature Drop-off rate Dwell time.

Retention 113

Retention Marketing Acquisition Channel 113

Startup Lessons Learned

SEPTEMBER 22, 2008

Lessons Learned by Eric Ries Monday, September 22, 2008 The three drivers of growth for your business model. Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Professionals Musings

SEPTEMBER 9, 2015

Implement a modern real business model. Even non-profits need revenue to cover their costs, and continue to provide services. Use metrics to measure results of marketing initiatives. Opportunity and revenue projections based on deep market and customer analysis are a smarter risk.

Forecast 120

Forecast Startup Stock Options Technical Review 120

ReadWriteStart

APRIL 8, 2023

As for Metaverse — businesses should keep an eye on it as it is not clear yet whether this is hype or a trend. TikTok and Influencers One viral video on TikTok can reach 1.5 million people and generate monthly revenue. 5000 , a blog about the fastest-growing business models.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

SoCal CTO

OCTOBER 8, 2009

A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. Normally, when I am talking to the founder of any startup trying to figure out what they need to do, one of the things I always try to do is understand their business at its core. You only build what you need to prove that model.

Metrics 225

Metrics Startup Retention Acquisition 225

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business Model I would like to propose that in addition to team, product, and market, there is actually a fourth, equally important, core element of startups, which is the need for a viable business model. However there is a lot of value in looking at these same metrics for all other businesses.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Duct Tape Marketing

MAY 18, 2023

09:42] Was there a point in time when you decided to use newsletters to fit your business model or you started it as a normal standard digital marketing tactic? [11:10] 14:58] What are some of the metrics that show you’re doing things right? [17:02] John Jantsch (16:48): A viral referral tool. 16:13): Yeah, yeah.

ChatGPT 92

ChatGPT Advertising Email Viral 92

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. This post is applicable to any kind of business. The company has just missed its quarterly revenue forecast.

Metrics 55

Metrics Design Entrepreneur Startup 55

Occam's Razor

APRIL 8, 2013

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 156

Metrics Analytics Lean Churn Rate 156

Steve Blank

FEBRUARY 22, 2010

Startups that are searching for a business model need to keep score differently than large companies that are executing a known business model. Yet most entrepreneurs and their VC’s make startups use financial models and spreadsheets that actually hinder their success. Managing the Business. Startup Metrics.

Balance Sheet 298

Balance Sheet Startup Burn Rate Metrics 298

Up and Running

JULY 10, 2017

Different sources define freemium as a business model or a pricing strategy. It’s critical to understand the metrics in terms of dollars per additional user, as you’ll have to spend this amount to serve thousands of your non-paying customers. Solving the equation of value and revenue for your SaaS product is not easy.

Startup 110

Startup Non-Compete Viral Software Review 110

Steve Blank

DECEMBER 7, 2010

Business schools teach aspiring executives a variety of courses around the execution of known business models, (accounting, organizational behavior, managerial skills, marketing, operations, etc.). In contrast, startups search for a business model. (Or to optimize this search. to optimize this search.

Wiki 311

Wiki Lean Management Business Model 311

Occam's Razor

MAY 2, 2017

People ask me this seemingly simple question all the time: What Key Performance Indicators should we use for our business ? There is no golden metric for everyone, we are all unique snowflakes! :). I am going to pick a whole bunch of different businesses (15 in all!), Every ecommerce site has to obsess about Revenue.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Startup Lessons Learned

OCTOBER 23, 2013

It provides a basic introduction to analytics as they apply to Lean Startup, including sections on what metrics to use and how to interpret them. For instance, Ben lists out the worst of the “vanity metrics,” a term that describes appealing but meaningless or misleading numbers. Alistair: There are plenty. Consider a restaurant.

Analytics 167

Analytics Lean Widget Metrics 167

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal. More on that in a moment.

Customer 167

Customer San Francisco Lean Hockey Stick 167

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 3, 2011

He said: “ A startup can focus on only one metric. I’ll explain it here using WP Engine as the foil rather than revealing secrets about AppSumo because, although AppSumo internal metrics are both impressive and instructive, it isn’t my place to reveal them. Or: How many customers do we need to produce $10m in revenue?

Metrics 273

Metrics Startup Revenue Engineer 273

VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Benchmarks are typically specific to stage/business model/geo. Example of Baremetrics revenue per user benchmarks.

B2C 141

B2C Technical Review Startup Retention 141

abovethecrowd.com

OCTOBER 17, 2013

Awareness of the service was clearly spreading virally through word of mouth. For starters, the business metrics are quite compelling. Most importantly, I became convinced that Stitch Fix was one of those rare companies where the unique product advantage also contributes to a unique business model advantage.

eCommerce 62

eCommerce Technical Review North America San Francisco 62

Startup Professionals Musings

APRIL 9, 2012

Business model. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). You need to show your summary revenue and expense projections for three to five years. That’s your metric to see if you have their attention. Financial projections and funding.

Business Plan 244

Business Plan Elevator Pitch Viral Lead Generation 244

This is going to be BIG.

FEBRUARY 17, 2020

They think that if they just had enough money to market something, it would take off, yet whenever they pitch the app in front of a crowd of 100 people, the conversion and virality rate isn’t proven out at all. 7) Does such a model get you to a long term size that makes sense for venture capital investors (north of $100mm in revenues)?

Startup 110

Startup Viral Venture Capital .Net 110

Startup Professionals Musings

FEBRUARY 3, 2011

Business model. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). You need to show your summary revenue and expense projections for three to five years. That’s your metric to see if you have their attention. Financial projections and funding.

Elevator Pitch 226

Elevator Pitch Viral Lead Generation Metrics 226

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. I hear this asserted frequently by entrepreneurs who confidently project their businesses with increasingly improving metrics as they scale into the future.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

Cracking the Code

NOVEMBER 13, 2008

The fact that SaaS valuations are being more affected by the downturn than the Nasdaq can be surprising given the supposed resiliency of the SaaS model (recurring revenues) but it translates the public investors belief that SMB software spend is going to be hit very hard by this recession. SaaS business metrics: why are they different?

Software Review 48

Software Review Technical Review Valuation Portfolio 48

reidhoffman.org

NOVEMBER 12, 2013

we had no revenue. But with so many investors still licking their wounds from the dot-com bust, many focused on proven business models, such as advertising or e-commerce. As a result, we knew that our pitch would need to steer into investors’ biggest concern: the lack of revenue. Investors see a lot of pitches.

Entrepreneur 111

Entrepreneur Revenue Viral Networking 111

Startup Professionals Musings

FEBRUARY 11, 2010

Business model. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). You need to show your summary revenue and expense projections for three to five years. That’s your metric to see if you have their attention. Financial projections and funding.

Elevator Pitch 138

Elevator Pitch Viral Lead Generation Business Plan 138

Genuine VC

APRIL 30, 2008

After the crash at the end of the last decade, web startups clamped down to focus on their core value proposition and were forced out of necessity for survival to hone their revenue models. The stories of tremendous growth in adoption with the promise of revenue later on has been enough to excite both entrepreneurs alike.

Distribution 103

Distribution Widget Viral Social Media 103

Genuine VC

APRIL 30, 2008

After the crash at the end of the last decade, web startups clamped down to focus on their core value proposition and were forced out of necessity for survival to hone their revenue models. The stories of tremendous growth in adoption with the promise of revenue later on has been enough to excite both entrepreneurs alike.

Distribution 100

Distribution Widget Viral Social Media 100

ReadWriteStart

JUNE 29, 2020

There has never been a viral outbreak of such magnitude before. Additionally, “a startup is usually a company designed to effectively develop and validate a scalable business model. It means relying on your own savings and revenue to operate and expand.”. Year-on-year growth metrics in unique site traffic is 7.8

Bootstrapping 85

Bootstrapping Global Startup Hungary 85

Both Sides of the Table

MAY 23, 2012

In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. The opportunity to transact at the point of purchase increases the sheer number of revenue opportunities.

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

leananalyticsbook.com

AUGUST 19, 2012

The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Lean Analytics Book.

Metrics 58

Metrics Clickthrough Lean Analytics 58

Ben's Blog

MAY 15, 2020

Finally, we’ll zoom out and assess the big picture: how various categories of company may be impacted long-term, how this crisis compares to 2008 (and what that means for early-stage founders), and the industries and business models that are now prime for growth. What are those metrics?

Founder 36

Founder Conversion Technical Review Cash Position 36

Steve Blank

FEBRUARY 26, 2020

There are two reasons to raise money: You have a killer idea that is only partially validated, that you think can get to $50M+ of revenue in 5 years with 80%+ gross margins (if margins are lower, you need a lot more revenue)and you need money to get to product-market fit, or. Team, Product, Traction, Business Model and Market.

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

Startup Lessons Learned

DECEMBER 14, 2009

Lessons Learned by Eric Ries Monday, December 14, 2009 Business ecology and the four customer currencies Lately, I’ve been rethinking the concept of “business model&# for startups, in favor of something I call “business ecology.&# Constructing a working business model is a form of ecosystem design.

Customer 156

Customer San Francisco Viral Lean 156

crowdSPRING Blog

MAY 8, 2015

What is the ideal size and make-up of a team for a pre-revenue SaaS startup? The Angel VC: Key Revenue Metrics for SaaS companies – buff.ly/1INSu29. Online Courses Accelerate Any Business Model bit.ly/1InOB3Z. Using PPC Marketing to Make Content Go Viral: Here’s How It Works crowdspring.co/1InOIwn.

Small Business 48

Small Business Design Social Media Startup 48

Startup Professionals Musings

SEPTEMBER 28, 2015

If the elements of your business aren't expertly developed and aligned, even the best dream will be in jeopardy. Such failures ignore the essential business elements investors look for before committing to a startup. Validated pricing and a sufficient revenue stream. Product distribution or service delivery.

Exit Strategy 120

Exit Strategy Technical Review Distribution Viral 120