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What Is a Business Plan?

Up and Running

This article is part of our “ Business Planning Guide “ —a curated list of our articles that will help you with the planning process! What is a business plan? In its simplest form, a business plan is a guide—a roadmap for your business that outlines goals and details how you plan to achieve those goals.

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The Ultimate Guide for Starting and Running a Business at Home

Up and Running

For those of you now at home, while it may not look like it, now is as good a time as any to consider starting a business. . Remote work and home-based businesses have slowly become a regular aspect of the modern-day workforce. Not sure where to start? Evaluate and assess your situation. Do you want to be your own boss?

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How to Create an Online Fitness Business Plan

Up and Running

When starting an online fitness business, one of the first key elements you must prepare is a business plan. For starters, it can set your business up for success from the start rather than down the line. How to write an online fitness business plan. Executive summary.

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8 Construction Industry Digital Marketing Trends to Leverage in 2020

Up and Running

If you own or plan to start a construction company , you to leverage digital marketing strategies to stay ahead of your competitors. To help you start your business off right or optimize your current marketing budget, we’ll look into eight of the top digital marketing trends happening right now in the construction industry.

Marketing 147
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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook gets everyone on the same page. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution.

Campaign 149
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How to Build Trust with Ecommerce Buyers This Holiday Season

ConversionXL

adults plan to do more than half of their holiday shopping digitally this year. Many said they abandoned a purchase because of concerns about things like business legitimacy, the security of their credit card, or order fulfillment. Give guidance on gift-giving. Some 71% of U.S. In our TrustedSite survey of over 600 U.S.

eCommerce 125
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Enterprise SEO: Don’t Outsmart—Out Execute

ConversionXL

While my presentation focused on the in-house side of enterprise SEO, I’ve also experienced (and written about ) getting things done—or trying to get things done—at an agency. So many are distracted by the bleeding-edge techniques and purported algorithm tweaks hyped on SEO blogs and Twitter. Time is the currency of SEO.

SEO 121