ConversionXL

OCTOBER 4, 2022

Run retargeting campaigns that convert with personalized discounts 6. Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. Their offers and promotions.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Startup Professionals Musings

APRIL 3, 2019

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics.

Social Media 240

Social Media Campaign Media Conversion Ratio 240

ConversionXL

JULY 16, 2019

You’re a marketer, and you’ve just launched a marketing campaign that you spent weeks or months building. You activated all the right channels to reach your target segment. In this post, I’ll walk you through a rigorous project management process to help you optimize your campaign strategy. Imagine this scenario. Image source ).

Framework 114

Framework Management Marketing Campaign 114

ConversionXL

SEPTEMBER 10, 2018

Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. If not, remember these are professionals that you’re paying, so put a framework in place that enables them to work together and maximizes the value of their efforts.

Metrics 132

Metrics Campaign Channel Advertising 132

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. So Ryan, welcome to the show.

Channel 65

Channel Acquisition Framework B2B 65

ConversionXL

FEBRUARY 3, 2022

Yet, this was a successful growth marketing campaign. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. If not, they’d know that promotional emails don’t have an impact, and they won’t waste time or resources on similar campaigns going forward.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

JULY 16, 2021

By collating key information in a framework, you’ll reduce internal feedback loops, improve collaboration, and empower consistency—which can increase revenue by 33%. . At a minimum, your brand messaging framework should include: Your mission statement Tagline and/or USP Value proposition Brand pillars. The channel you told it on?

Audience 127

Audience Framework Differentiation Software Review 127

YoungUpstarts

JUNE 9, 2013

Providing a methodical framework covering strategy, organisation, execution and measurement, the book provides a step by step process to managing the social media marketing function. Do also develop documents for listening, channels, resources, and content. For videos, one can consider the 12 Video Triggers from Unruly Media. .

Technical Review 159

Technical Review Social Media SEM SCRUM 159

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Short-term wins.

Media 238

Media Cost Framework Social Media 238

ConversionXL

JANUARY 18, 2022

They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). Product marketing can partner with marketers to: Find channels; Decide on content ; Refine messaging; and, Remove friction to signing up and booking demo calls. Use brand marketing for awareness.

Marketing 110

Marketing Product Audience Equity 110

YoungUpstarts

OCTOBER 4, 2015

Nor to achieve the greatest “virality” in our digital campaigns. Unlike traditional CRM, Social CRM (or SCRM) is about how companies reach out to customers at the times and channels where the customer feels most at ease. The greatest challenge of the social media age isn’t to grow the largest fan or follower base.

Technical Review 100

Technical Review Software Review Customer Social Media 100

YoungUpstarts

OCTOBER 13, 2013

Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. The greatest challenge of our “social age” isn’t to grow the largest fan or follower base. Rather, the challenge is this – how can we transform fans and followers on social networks into actual money paying customers?

Technical Review 187

Technical Review Software Review Customer Social Media 187

Duct Tape Marketing

MAY 1, 2023

Also, by focusing on the emotional and personal aspects of the ideal clients, marketers can create targeted campaigns that resonate with their audience. So you can pick any framework that you're familiar with out there, and there are many consultants who've produced frameworks. These will be basic tactics.

Marketing 82

Marketing ChatGPT Framework Technical Review 82

Duct Tape Marketing

NOVEMBER 23, 2023

More About Leanne Hughes: The Two-hour Workshop Blueprint Visit her website Connect with Leanne on LinkedIn , Facebook , Instagram and X Subscribe to her Youtube channel Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show? You can try Active Campaign for free for 14 days and there's no credit card required.

Framework 73

Framework Campaign Audience Vertical 73

ConversionXL

MARCH 19, 2020

Frameworks for businesses during a crisis. Each study, however, offers a framework to help with decision making. When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., What does a thoughtful campaign look like?

Marketing 121

Marketing Campaign Non-Compete Lean 121

Duct Tape Marketing

MARCH 26, 2021

In the past few years, several of his video campaigns have amassed more than five billion views, and 35 of them have landed on the first page of YouTube. Margolis shares his three-step narrative framework that will help you capture your audience’s imagination, attention, and relate to your story about what you’re selling.

Marketing 91

Marketing Silicon Valley Cofounder Framework 91

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Short-term wins.

Advertising 166

Advertising Marketing Startup Framework 166

ConversionXL

MARCH 31, 2021

Using a tool like SparkToro , you can uncover the channels and influencers that your audience is most engaged with. Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Select your content distribution channels.

Audience 127

Audience Non-Compete Distribution Channel 127

Life Beyond Code

JANUARY 6, 2013

LA: There is so much to think about when it comes to designing and delivering an effective organizational thought leadership campaign, Rajesh, we decided to capture all the necessary elements together in one short, immensely powerful book. Life is all about growth, isn’t it?

Leadership 104

Leadership Australia Texas Campaign 104

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Short-term wins.

Media 252

Media Marketing Startup Framework 252

ConversionXL

JULY 22, 2020

The Golden Circle , introduced by Simon Sinek in 2009, is a helpful framework. The Jobs-to-be-done framework can help you learn the job that consumers hire your product to do. Did any particular marketing campaign nudge you to buy? Here’s how it works: Why : The belief or the motivation behind your business. Image source ).

Sales 90

Sales Cost Marketing Audience 90

Occam's Razor

JULY 22, 2013

The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. Why build a framework?

Framework 163

Framework Marketing Metrics Audience 163

ReadWriteStart

SEPTEMBER 23, 2010

To do a solid holiday season he will need to balance the inventory and marketing budgets, and getting stuck in a complex situation with inventory being stuffed in the retail channels with bad terms will be a kiss of death. I will connect the company to a few larger companies that may be good OEM channels for them. JCLABoutique.com.

India 114

India Silicon Valley Incubator Bootstrapping 114

Duct Tape Marketing

FEBRUARY 10, 2021

They team up with startups and small businesses to help them prioritize high-impact growth campaigns to quickly identify the highest ROI channel and then scale it. Where have you found your growth marketers and channel experts that you’ve hired? The Tuff Career Framework.

Marketing 92

Marketing Framework Salary Channel 92

Up and Running

MAY 9, 2022

It’s a document that can easily be distributed across multiple communications channels, encourages employee engagement, and leans into uncovering issues and competitive advantages for your business. This helps ensure that marketing campaigns are focused and that your team knows who you are trying to reach. Financial projections.

Business Plan 160

Business Plan Forecast Lean Channel 160

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Short-term wins.

Cost 120

Cost Social Media Marketing Framework 120

YoungUpstarts

JANUARY 8, 2015

Enriched with examples of successful brand marketing campaigns around the world – Axe and Nike in the US, Honda in Europe, to Anta and Volkswagen in China –” Twitter is Not a Strategy ” is a delightful journey into the heart of marketing in the digital age. Strong Brands Still Matter. Craft An Engagement Plan.

Technical Review 100

Technical Review Singapore China Media 100

Women Entrepreneurs Can

AUGUST 8, 2023

The marketing funnel is a strategic framework that guides prospects through different stages of the buyer’s journey, from initial awareness to making a purchase decision. Maximizing Return on Investment (ROI) is a top priority for marketers. One powerful tool that can help achieve this goal is the marketing funnel.

Marketing 52

Marketing Metrics Lead Generation Social Media 52

View from Seed

FEBRUARY 27, 2019

Given the common challenges encountered by founders as they navigate through this hiring decision, I thought I’d outline some of my thoughts below that can hopefully serve as a simple framework when it comes to making the first Analytics hire at your startup. Analytics vs. Finance?—?what’s what’s the difference (and what do you need)?

Analytics 149

Analytics Hiring SQL Forecast 149

YoungUpstarts

FEBRUARY 23, 2015

We are first given an overview of the digital advertising world as well as techniques used in planning online campaigns. The World of Digital Advertising Campaigns. Through digital channels, marketing is no longer one of interruption, but of listening carefully to one’s potential customers and conversing with them.

Social Media 100

Social Media Campaign SEO B2C 100

ConversionXL

JUNE 8, 2017

And if you are in SaaS, you could certainly work also with the AARRR framework designed by Dave McClure : Image Source. Marketing campaigns. Are people coming from an email campaign? Which campaigns specifically? I encourage you to look at the PXL framework developed by CXL. Google Adwords? Algorithmic segments.

Programming 97

Programming Revenue Analytics Software Review 97

Duct Tape Marketing

AUGUST 23, 2023

It had oversight from the president, and that community organized the Save Harley campaign. Today they organize breast cancer awareness campaigns. One is a framework which is a play on Daniel Pink's Amp, which you may have heard of. So it gives you content, multiple distribution channels, and you start building this audience.

Community 53

Community Kuwait Cofounder Bootstrapping 53

ConversionXL

SEPTEMBER 25, 2019

Use Google Ads scripts to automate PPC campaigns. Frameworks/Libraries (e.g., You don’t have to learn frameworks, but to understand the power of JavaScript, you need to know why they’re used. you can use JavaScript for many other things that directly impact marketing campaigns: Build super-fast landing pages with Gatsby.js.

Marketing 117

Marketing PPC Framework Artificial Inteligence 117

Occam's Razor

DECEMBER 9, 2009

Web Sales is considered a channel in the same way our call-centre, local branches and customer account managers are. In this post let me share with you a common sense framework I use in my consulting engagements to figure out a home for web analysts. Currently, I lead a small team of analysts at a medium-sized bank. Now you know.

Analytics 95

Analytics Framework Web Lean 95

ConversionXL

OCTOBER 13, 2015

Some things cohorts can answer: How did customers who came in from the Christmas campaign behave differently than those at other times of the year? How does retention differ among different acquisition channels? Customers that converted in the last year that came in through a bottom-of-the-funnel marketing campaign.

Conversion 48

Conversion Retention Acquisition Metrics 48

Duct Tape Marketing

MARCH 20, 2019

Stage two was about getting those five channels to a level where they can start to pay dividends, and then adding on three additional channels. In addition to going even deeper into the channels you’ve already established, here you add CRM, marketing automation, and analytics and tracking into the mix.

Marketing 65

Marketing Social Media Campaign Analytics 65

Occam's Razor

DECEMBER 22, 2008

Admit it, you secretly live in the fear of your Senior Management finding out that your online greatness is less a result of your online campaigns and more a result of the tons and tons your company has invested in the real world. The online channel often, though not always, can be a lower cost channel. The real world. "Offline"

Analytics 122

Analytics Campaign Maldives Software Review 122