Version One Ventures

SEPTEMBER 28, 2015

A few months ago, we wrote about the data we focus on to evaluate marketplaces and later shared a marketplace KPI dashboard that we created to guide founders on the important metrics they should track. We hope this tool helps founders manage their business and preempts those due diligence questions that arise during a fundraise.

Metrics 60

Metrics Churn Rate Due Diligence Social Network 60

ConversionXL

FEBRUARY 7, 2014

Calculate Your Churn. ” The easiest metric for subscription software products to check is churn rate. . “On SaaS, target churn rate should be around 2% monthly churn. The way KISSmetrics does this is by calculating the churn-rate for each level of subscription plan. image source.

Software 93

Software Churn Rate eCommerce Flash 93

Occam's Razor

APRIL 8, 2013

Perhaps it's an increase in your conversion rate; Or a higher number of visitors who sign up; Or a greater number of people who share content with one another; Or a lower monthly churn rate for users of your application; Maybe it's even something as simple as getting more people into your restaurant. Form a hypothesis.

Metrics 156

Metrics Analytics Lean Churn Rate 156

Up and Running

AUGUST 21, 2014

If you have pay-per-click campaigns, you need to understand how they’re doing, how much money you’re spending on them, which of your keywords if you’re using a pay-per-click campaign are working, which ones are not. You need to be really well-versed in top referrers, unique visitors, keywords.

Metrics 84

Metrics Startup Churn Rate Forecast 84

ConversionXL

AUGUST 13, 2019

Here are seven insights on SaaS metrics from successful founders and consultants. . It’s only by starting at the bottom of the funnel, Fransen says, that companies can find out how many opportunities, leads, trials, Marketing Qualified Leads (MQLs), traffic, and campaigns they need for one deal/sale. However, churn compounds.

Metrics 117

Metrics SQL Retention Churn Rate 117

ConversionXL

NOVEMBER 5, 2020

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. Churn rate was high for a service that many organizations saw as a “nice to have.” As a solo-founder at the time, that was huge. Knapp talks about focusing on only the essential activities for shipping new products and testing new ideas.

PR 120

PR B2B Lean Audience 120

David Teten

DECEMBER 3, 2019

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. Tim Friedman, Founder, PE Stack , said, “If I could offer one piece of advice to today’s managers, it would be to take the time to understand the demands of the modern institutional LP. 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Transformify

DECEMBER 22, 2019

I’ve seen lots of startup founders making the same mistake – spending all the funding they have on headcount and expensive and inefficient marketing campaigns. Initially, lots of potential clients may be interested to try out the product because it’s new and the flow of new users may mask the high churn rate.

Affiliate 91

Affiliate Revenue Churn Rate Programming 91

Occam's Razor

NOVEMBER 24, 2009

Churn Rate: In my days at DirecTV one of the metrics that the company was obsessed with atleast then and rightly so, was Churn Rate. And remember that history is littered with companies that were growing just fine but they still died a painful death because of Churn Rate. Qualitative Metrics / Analyses.

Social Media 124

Social Media Analytics Metrics Media 124

Duct Tape Marketing

DECEMBER 27, 2012

This churn rate, as it’s called, is comprised of subscribers who unsubscribe, mark your email as spam, change employers (and therefore email addresses), and so on. On top of the 30% churn rate, there is a portion of your list – in many cases a significant portion – who are unemotionally subscribed.

Email 74

Email SMS Software Review Churn Rate 74

ConversionXL

AUGUST 12, 2016

Take the revenue you earn from a customer, subtract the money spent on acquiring and serving them, and see how long they generate profit before churning. LTV = ARPA * % Gross Margin / % MRR Churn Rate. Alex Turnbull, founder of Groove, listed a series of mistakes the company made in their early days. Image Source.

Software Review 48

Software Review Metrics Revenue Acquisition 48

maplebutter.com

JANUARY 8, 2013

Whats is the best way to find a co-founder for your startup? However, one of my co-founders doesn’t seem to be as motivated as the rest of us. As founders invest massive amounts of time into their start-up, how critical is it for them to come out of their “hermit caves” and network? Non of this academic stuff.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Up and Running

MARCH 11, 2015

As the former co-founder and CEO of two technology companies, Caroline has experienced both start-up failures and successes, and has raised close to $1 million in investment capital. I wanted to make sure we got it out there, the idea of how does one find a good co-founder? Then referral rates and opt-out rates.

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60

Hearpreneur

OCTOBER 20, 2019

4- Reduce churn rate by half. My big hairy audacious goal for my business by the end of this year is to reduce our churn rate by half. This is one of the biggest problems in SaaS – churn is essentially the number of customers you lose every month because they cancel their subscription. Thanks to Anne C.

Papua New Guinea 66

Papua New Guinea Hawaii Advisory Board Churn Rate 66