Up and Running

MARCH 2, 2021

Research suggests that removing navigation links can result in twice as many conversions. This strategy is an effective way to get more people to engage with your content and increase dwell time, but it can decrease conversions if included on the checkout page. Create a cart abandonment email campaign. Let’s dive in!

eCommerce 147

eCommerce Sales Conversion Campaign 147

Startup Lessons Learned

NOVEMBER 7, 2008

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Start an AdWords campaign. Measure conversion rates. Just put in your credit card.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Both Sides of the Table

APRIL 28, 2010

It’s true that the carrier then gets their huge slice for being the billing and payment engine but the idea is that you as a website more than make up for this in terms of customer conversion. It is a platform to help brands building viral marketing campaigns. The investment will be used for product development initiatives.

Venture Capital 270

Venture Capital Cofounder Spain San Diego 270

ConversionXL

FEBRUARY 3, 2020

In their research, they flashed images across a screen in a manner that made it impossible for participants to be fully conscious of what they were seeing. ” You’ve also gotten that uneasy vibe that they’ll invoke “the customer is always right/I can take my business elsewhere” conversation if you push too hard.

Stock 71

Stock Software Review Arizona Technical Review 71

Occam's Razor

JANUARY 6, 2010

One was extolling the wonderfulness of their multi channel campaign tracking. When I went to their website it was a 100% flash website with a constrained small size where it took too much looking to click on anything and then too much scrolling to read anything and unclear calls to actions (if any). See how the emails look.

Analytics 99

Analytics Web Campaign PPC 99

crowdSPRING Blog

JULY 27, 2010

Consider that your visitors might be visiting from laptops and mobile phones, so try to avoid designing pages for a large monitor size or pages that use more complex features such as flash animation or navigation (flash isn’t supported on the iPhone, for example). Consider Site Load Times.

Small Business 123

Small Business Web Design Marketing 123

crowdSPRING Blog

JULY 27, 2010

Consider that your visitors might be visiting from laptops and mobile phones, so try to avoid designing pages for a large monitor size or pages that use more complex features such as flash animation or navigation (flash isn’t supported on the iPhone, for example). Consider Site Load Times.

Small Business 122

Small Business Web Design Marketing 122

ConversionXL

OCTOBER 14, 2014

In their research, they flashed images across a screen in a manner that made it impossible for participants to be fully conscious of what they were seeing. ” You’ve also gotten that uneasy vibe they’ll invoke “the customer is always right/I can take my business elsewhare” conversation, if you push too hard.

Stock 129

Stock Software Review Lead Generation Arizona 129

Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. No keyword-level conversion analysis. These changes impact my AdWords spend sub-optimally.

Search 154

Search SEO Analytics Engineer 154

Up and Running

OCTOBER 8, 2012

Visions of used-car salesmen and pushy timeshare promoters flashed in her mind any time she had to “sell” She much preferred generating new business through referrals and networking. She shared engaging content and did her best to spark the conversation. Sue didn’t mind marketing her business but she despised selling.

Technical Review 73

Technical Review Social Media Lead Generation CPA 73

ConversionXL

APRIL 11, 2016

But does video help increase conversions? Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. On Ice.com, the conversion rate for shoppers viewing video on product pages increased by 400%, while return rates dropped from 12% to 9%. How do most visitors feel about video?

Video 48

Video Conversion Mobile Search 48

Occam's Razor

APRIL 25, 2011

That means I get to spend loads and loads of time across many industry verticals, see many many campaigns, translate many many foreign websites (thanks Google Chrome for auto-translate!) Gratuitous use of Flash. It is not Adobe's fault, it is your fault for using Flash for the most pathetic things mankind has known.

Marketing 126

Marketing Flash Analytics Web 126

Occam's Razor

AUGUST 22, 2011

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Six Tips For Improving High Bounce / Low Conversion Web Pages. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Multichannel Analytics: Tracking Offline Conversions. Is Conversion Rate Enough? What's The Fix?

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

JANUARY 16, 2019

Conversational marketing. Drift “conversational marketing” 0.70 Drift and “conversational marketing”. For Drift, founded in 2014, that was easier said than done: Drift didn’t go all-in on “conversational marketing” until 2018. Inbound marketing. The subscription economy. Growth hacking. The phrases have defined brands.

Naming 119

Naming Conversion Flash Cofounder 119

ConversionXL

MAY 6, 2014

I had invested a lot into this campaign. Not only had I spent four months putting the campaign together, but I had also put a significant amount of my personal savings into ensuring that this campaign was everywhere during those 100 hours. I wanted to know was which traffic sources I need to prioritise during the real campaign.

Sales 132

Sales Conversion Stock PPC 132

SoCal CTO

NOVEMBER 11, 2009

It's a comprehensive program with national sales training, HTML emails, a very cool interactive Flash landing page about the 8 ways to save, brochure and presentation for the sales people, extending reach via social media, etc. The analogy of a lively dinner conversation to describe Visible Networking is perfect. Kudos, I'm in!

Early Stage 150

Early Stage Southern California Los Angeles Marketing 150

ConversionXL

FEBRUARY 7, 2014

so we have a lot of traffic to play with, it’s great” In a separate conversation, with Neil Patel, I learned that KISSmetrics also recommends investing roughly $5,000 into content production a month to hire some of the best writers in the space. Extra Lucrative Conversion Advice Blog' image source.

Software 93

Software Churn Rate eCommerce Flash 93

ithacaVC

JANUARY 4, 2013

A professional brand that plans to cater directly to your market’s needs is what’s more likely to help you with long-term goals rather than a short-term, flash-in-the-pan pandering page. Think about this while creating your page. Keep it streamlined and customized, not MySpace-esque. 2: Emphasizing Quality, Frequents Posts.

Marketing 56

Marketing Social Media Flash Audience 56

Startup Lessons Learned

MAY 25, 2020

The stories he told me during our conversation, somber as they are, show the truth of that belief. You can listen to our conversation on Apple podcasts , Google podcasts , or wherever you like to download. Here's my conversation with Carl Liebert. He shared his reflections on why these approaches work. It's member-owned.

Technical Review 148

Technical Review Balance Sheet Texas Austin 148

Eric Friedman

JULY 28, 2008

How do you determine the success of a Search campaign? Ultimately the success of a search campaign is measured by delivering highly relevant content to meet the needs of the consumer. With a direct response type campaign, we need to go beyond the click and measure the ROI on those clicks. What are some benchmarks for success?

San Jose 60

San Jose SEM Campaign SEO 60

Up and Running

APRIL 5, 2021

A 9% conversion rate means that you could get 90 new subscribers or sales for every 1,000 users. A study from Sumo found that the average conversion rate of a pop-up ad was 3%, the average of top-performing pop-ups was 9%, and that one particularly good pop-up ad had a 50% conversion rate. . A catchy image.

Customer 96

Customer Lead Generation Flash Conversion 96

Hearpreneur

APRIL 19, 2019

I constantly — I mean constantly — use the word Epic in conversations and social media postings. Eulerity is an app-based digital marketing platform that uses machine learning to simplify the complex world of developing and executing local ad campaigns. I just love the word. In January 2013 I had a lightning bold moment.

Naming 110

Naming Cofounder Wisconsin Entrepreneur 110

crowdSPRING Blog

MARCH 4, 2014

Consider too that your visitors might be visiting from laptops and mobile phones, so try to avoid designing pages for a large monitor size or pages that use more complex features such as flash animation or complex navigation (flash isn’t supported on the iPhone and iPad, for example). For example, flat design has become popular.

Web 134

Web Small Business Design Marketing 134

Occam's Razor

AUGUST 8, 2011

Often we end up obsessing about a keyword or campaign or xyz without realizing we are talking about 0.05% of the traffic. In a flash and a bang I can see that my first head segment (one or two words typed) accounts for 13% of the site traffic (yowza!) What is the difference in the types of Goal Conversions between these two groups?

Customer 122

Customer Analytics Metrics SEO 122

Occam's Razor

OCTOBER 4, 2010

Or maybe you are HP and are obsessed and 100% focused on solving for Customer Satisfaction on your eCommerce site and your closest competitor Dell is obsessed 100% on getting more and more conversions. I want a conversion rate. + What is the incremental impact of our display ad campaigns? What is the cost for us to earn $1.00

Analytics 119

Analytics Web Metrics eCommerce 119

Up and Running

SEPTEMBER 24, 2014

Do you have the full picture of where your leads are coming from, the conversion process, and the lifetime value of different types of customers? Nordstrom bought the flash sales site Hautelook for $270 million in 2011. But running a successful campaign often requires an ability to understand data and make smart assumptions.

PR 103

PR Acquisition Metrics Social Media 103

Duct Tape Marketing

DECEMBER 23, 2019

So “Alexa: play my flash briefing,” might deliver a daily recap of audio content. I see so many small business owners that work with pay per click firms that basically set up templated campaigns and forget them and don’t communicate and just say, “Oh, you got 27 clicks this week” Well what does that mean?

Small Business 70

Small Business Marketing Audio Technical Review 70

Occam's Razor

OCTOBER 16, 2007

For your website if you analyze internal site search using tips provided in this blog post then your salary will increase by $10,000 in 12 months , because based on the insights from these reports conversion rate and customer satisfaction score will improve and the result will be a incremental $1.5 million dollars of revenue for your company.

Analytics 101

Analytics Search Metrics AJAX 101

Occam's Razor

FEBRUARY 7, 2011

So use unique phone numbers (specific to campaigns if you want granular details)… leverage unique coupon / campaign / offer codes… get good at geographic targeting… become a God of controlled experiments. Dan Rice: How can competitive intelligence be used to estimate competitors' conversions?

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

JANUARY 20, 2010

If you truly want to kick it up a notch as a SEO please please please go to the Goal and Ecommerce / Conversions reports and apply your organic segment, stretch the time period, and report (aggressively) how well your SEO efforts are delivering value to the business. Start a conversation. Use it to time your campaigns. "When

Analytics 90

Analytics Search SEO Metrics 90

crowdSPRING Blog

JANUARY 4, 2016

Consider too that your visitors might be visiting from laptops and mobile phones, so try to avoid designing pages for a large monitor size or pages that use more complex features such as flash animation (you should NOT be using flash in 2016) or complex navigation. For example, flat design has become popular.

Web 48

Web Small Business Design SEM 48

mashable.com

NOVEMBER 4, 2010

It could be a button color, a bit of web copy, an image — something extremely finite that may (or may not) have a measurable impact on desired actions, be they conversions or a simple click-through. A Y-Combinator startup itself, Optimizely was used by the groundbreaking online Obama campaign in 2008.

Developer 73

Developer Software Review PHP Social Media 73

ConversionXL

MAY 31, 2017

It has always seemed like a given that if your conversion rate is slumping, you could fix it by making some adjustments to your forms (e.g. And while making incremental changes to your forms can boost conversion rates in the short-term, what happens when there’s a fundamental shift in the way people prefer to buy? Image Source.

Lead Generation 91

Lead Generation Channel IP Conversion 91

ConversionXL

JULY 3, 2019

You use email to raise awareness pre-conversion. And what does an open rate bump mean for your click rate, product milestone completion rates, on-site conversion rates , revenue, etc.? Fortunately, there’s a step-by-step process you can follow to realign your email marketing with your conversion rate optimization goals.

Email 121

Email Metrics Campaign Revenue 121

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. Except the flash bit.

Framework 147

Framework Marketing Search Mobile 147

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. So extract the # of conversions, import into Excel, add a column for Cost, do the math, sing or weep (based on what the data says!:)). Where is it?

Metrics 151

Metrics Web Analytics CPA 151

Mike Michalowicz

JANUARY 24, 2018

Most are flashes in the pan. A fully mobile responsive website can be more beneficial in many cases by ultimately offering a better experience for the end-user, and higher conversion for the business. As social media platforms continue to mature, we will be seeing more examples of viral videos, viral campaigns, viral __.

Viral 126

Viral Social Media LLC Mobile 126