Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. Remember: Engagement is not a metric, its an excuse. ].

Campaign 128

Campaign Analytics Metrics Search 128

Both Sides of the Table

MAY 10, 2012

I’ve been spending time looking at marketing conversion metrics at portfolio companies lately. How do integrated Twitter campaigns work relative to “promoted Tweets”? How do integrated Twitter campaigns work relative to “promoted Tweets”? How well do YouTube ad campaigns work?

Marketing 297

Marketing Metrics Campaign Portfolio 297

ReadWriteStart

JULY 18, 2011

Years later Clavier's name now comes up all the time when one of his portfolio companies finds success; his exits include Mint, Tapulous, and UserPlane, other investments include Mashery (a ReadWriteWeb sponsor), Rapleaf, Fitbit, bitly, GroupOn, Twitter and many more. For 10 years there have been no gazelles to take down.

Investment Bankers 153

Investment Bankers Technical Review Cofounder Due Diligence 153

Hearpreneur

FEBRUARY 13, 2022

Experiential marketing campaigns, such as live streaming of events, may attract a big audience to a business. Fifth, software systems can now develop ad campaigns for new listings automatically. They may also target ads to specific audiences and track real-time metrics like views, clicks and demographics.

Artificial Inteligence 111

Artificial Inteligence Software Review Technical Review Entrepreneur 111

Occam's Razor

JULY 18, 2011

To not have it as an active part of your marketing portfolio is sub-optimal. Analyzing email campaigns requires three important insights: 1. You must use metrics that are unique to the medium. Your campaign data. Ready for the best email marketing campaign metrics? Optimal Acquisition Email Metrics.

Metrics 137

Metrics Campaign Email Marketing 137

ConversionXL

MARCH 19, 2020

Use that intelligence to inform product portfolio and investment choices.”. A 2 minute iPhone video from your CEO would have such a bigger impact than a highly manicured campaign or corporate sounding email. What does a thoughtful campaign look like? Survey design. Their best course is to stabilize the brand.

Marketing 121

Marketing Campaign Non-Compete Lean 121

View from Seed

FEBRUARY 27, 2019

Recently, I’ve been working with a few of our portfolio companies to help them think about how to recruit and interview their first analytics hire. Analytics is about designing, reporting, and leveraging operating metrics to aid strategic and functional decision-making. When to make your first analytics hire.

Analytics 149

Analytics Hiring SQL Forecast 149

Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. No keyword-level conversion analysis. These changes impact my AdWords spend sub-optimally.

Search 154

Search SEO Analytics Engineer 154

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? From a Venn -diagram. It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

Brandanew

JULY 9, 2015

While Content Marketing can directly lead to that, many prioritize it lower than working say on improving the product or say, running campaigns that give short-term or immediate results. The easiest way to understand whether or not you have found the right experts is to check their portfolio of work. Image source: Flickr.

Marketing 100

Marketing SEO Metrics Agile 100

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. Your hair is thinning from repeatedly trying to get funding for online campaigns.

Analytics 116

Analytics Conversion Campaign Redemption 116

David Teten

DECEMBER 3, 2019

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Best Digital Metrics: Own Existences/Strategies. It would not surprise me.

Metrics 155

Metrics Marketing Analytics Channel 155

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). micro-conversion). But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. The company obsesses about conversion rate.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

AUGUST 13, 2012

Finally there were questions we can always count on: setting goals and tracking conversions, justifying analytics and wanting to track the absolutely impossible ( why can't I track people across all devices and all websites? ). That means: All of these metrics are off. EU Cookies!) We will adapt to whatever they decide.

Analytics 124

Analytics Channel Metrics Web 124

crowdSPRING Blog

JUNE 5, 2017

When people first encounter a website or marketing campaign a number of questions go through their minds: Who is this? Another important part of solving problems through good design is having success metrics so you know when a solution is actually working. It happens within incredibly short time frames between 17 and 50 milliseconds.

Design 78

Design Missouri Differentiation Advertising 78

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. Step 3: Assisted Conversions. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

APRIL 13, 2015

Assisted Conversions: Smarter Marketing Impact Attribution. You can simply click on either one of the two above and see the valuable-drilldown view… All the standard Acquisition, Behavior and Outcome metrics you are used to can be leveraged to identify valuable segments. Google Analytics Shortcuts: Save Your Complex Views.

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

crowdSPRING Blog

JUNE 5, 2015

The Traffic Prediction Accuracy of 12 Metrics from Compete, Alexa, SimilarWeb, & More – buff.ly/1KBkzIK. 8 Copywriting Tips for Improving Conversions crowdspring.co/1PLp9W6. Earth Balloon – Shopping campaign – Conceptual on SAIC Portfolios crowdspring.co/1A7DWsl. audio/draft/ro…. 1EadN7z.

Small Business 48

Small Business Design Social Media Nepal 48

Occam's Razor

MAY 19, 2014

" And we oblige: "Conversion Rate, that's it." But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Analytics SEC Acquisition 159

ConversionXL

APRIL 15, 2020

These are four keys to take advantage of platforms’ machine-learning capabilities in your campaigns. Now, that same highly granular structure actually limits campaign success. The person who crafted this campaign clearly wanted maximum control. Optimize for the right metrics. Use an AI-friendly structure.

Artificial Inteligence 99

Artificial Inteligence SQL Algorithm Metrics 99

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. But not to worry.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. When it comes to proving which campaigns are better and which numbers to report to the management what will you do? Never bother to sign up for their own email campaigns (to see how much they stink).

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

FEBRUARY 7, 2022

Bonus read: Four types of experiments you can run on Facebook: A/B, Holdout, Brand Survey, and Campaign Budget. ). One of the coolest things we’ve done over the last year is to ascertain how to get t rue incremental complete campaign brand lift for our large campaigns. Don’t test for a vanity metric. So delicious.

Analytics 101

Analytics Programming Global Campaign 101

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

So conversion rate percentage, of course it can always be higher and we’re doing a lot of stuff to make that higher, but it’s in line with other applications. Jason: Yeah, one percent conversion rate is pretty normal. I’ve had some very good conversations with a large insurance company. So on the one hand.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

Occam's Razor

NOVEMBER 15, 2010

It's as if they have never seen a report with Visits & Conversions before. At the very minimum your notepad should contain answers to these two questions: What is the macro-conversion? What are two or three micro-conversions? What to look for: I am really looking for a balanced portfolio of traffic sources.

Web 139

Web Analytics eCommerce Campaign 139

Occam's Razor

MAY 20, 2013

Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. Now that you have the macro view (don't expect your lead generation/conversion rate to look that good!), Forget Digital Conversions, Obsess About Real Business Profitability. By not focusing on just the digital conversions.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

SEPTEMBER 21, 2015

You'll tell them in 40 mins, leaving 20 for conversation. The goal will be to get to the point faster, and move the conversation away from the data to what should be done. I choose YOY Change for my sort (worst to best) as I thought that was the more important thing to drive the conversation. If it is not, trash!

Stock 60

Stock Conversion Matching Audience 60

Occam's Razor

JANUARY 7, 2019

Learn what Session Quality is in Google Analytics, then learn how to use it in your campaigns to improve conversions. Learn what Smart Bidding is in Google Ads, then learn how to use it in your campaigns to improve outcomes. Obsess about what happens after campaigns end. Did you get customers with high lifetime value?

Analytics 88

Analytics Marketing Algorithm Campaign 88

Occam's Razor

SEPTEMBER 7, 2010

Hundreds and hundreds of referring urls and campaigns and page names and so on and so forth. As if massive data we have is not enough of a problem, we also rely on Averages, Percentages, Ratios and Compound/Calculated Metrics in a profoundly sub optimal way, as a drunken man uses lamp-posts – for support rather than for illumination.

Analytics 109

Analytics Web Peru Argentina 109

Reid Hoffman

MARCH 2, 2021

You can listen to the conversation on the Greymatter podcast here. Before, I was part of a portfolio, so an allocator who buys stuff and sells stuff, but I never ran anything. Our chief diversity officer is as metric-driven as you would see. We’re having those conversations in the U.S., EPISODE TRANSCRIPT. She’s great.

Iran 39

Iran Technical Review Non-Compete Lean 39

Hearpreneur

SEPTEMBER 16, 2015

We wanted a name that sounded studious and statistical, and was one or two short words — and, the name should reflect our business, which was mainly reporting on the performance of apartment properties, submarkets, markets and portfolios. “We After looking at many extensions, we came up with the word ‘metrics.’

Naming 48

Naming Entrepreneur Haiti Nigeria 48

A Smart Bear: Startups and Marketing for Geeks

DECEMBER 4, 2012

I had emailed you in August before we first started the program and I wanted to invite you to take a look at some of these new tech-businesses in our portfolio. We’ve just started a crowdfunding campaign, and already passed 10% in a single day. Finally, one of the best kinds of calls-to-action are specific questions. Thank you!

Internet 270

Internet Email Engineer Web 270

Occam's Razor

JANUARY 9, 2012

" Sad, unimaginative measurements of their sad, unimaginative campaigns. If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ? Fill it with the best web metrics to measure success.

Marketing 140

Marketing Analytics Web Channel 140