Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. From the data presented, there is no way to tell if the Facebook campaign worked or not.

Metrics 165

Metrics Advertising Marketing Social Media 165

Duct Tape Marketing

MAY 11, 2022

Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. My guests today are Todd and Laure Fisher, their husband and wife co-founders of Call Tracking Metrics company. Marketing Podcast with Todd and Laure Fisher. This is John Jantsch. So it's has a much, it, it works better.

Metrics 83

Metrics Marketing Software Review Cofounder 83

Up and Running

MAY 17, 2016

Taking steering one step further, let’s suggest that good planning, with milestones and metrics, is something like steering with the aid of a GPS. Metrics are like dials on the dashboard, indicators of how you’re doing, tracking your progress toward goals. Metrics give you tracking and accountability.

Metrics 80

Metrics Social Media Business Plan Advertising 80

The Startup Magazine

JULY 21, 2021

With PPC, impressions cost nothing. Ideally, digital marketers can optimize PPC marketing campaigns so the conversions (sales) from the ad nets more revenue than the cost of the campaign. A recent e-commerce study found that emails have more than double the conversion rate of social media campaigns.

Technical Review 147

Technical Review PPC SEM Marketing 147

ReadWriteStart

MARCH 7, 2022

It’s possible to leverage a number of different tools to create and launch new marketing campaigns, but you might end up spending thousands of dollars, compromising the value that you get from the campaign’s success. Focusing on vanity metrics can be damaging to your long-term potential. The Competition Apocalypse.

Marketing 198

Marketing Advertising Metrics Technical Review 198

Mucker Lab

OCTOBER 10, 2023

However, for early-stage startups with limited resources, a fractional CRO (Chief Revenue Officer) can be a cost-effective option. Emphasizing phone-based communication skills is pivotal due to significantly higher connect rates compared to email campaigns. Targeting specific prospects becomes paramount in such scenarios.

Early Stage 78

Early Stage Sales Developer Development Team Review 78

Board Effect

MARCH 23, 2022

A nonprofit fundraising plan begins with setting goals for your fundraising campaigns. Break down the data by assessing the total profit from each fundraising campaign as well as the combined total from all fundraising activities. It should become obvious which campaigns were the most successful. Cost per dollar raised.

Campaign 98

Campaign Software Review Technical Review Metrics 98

YoungUpstarts

JULY 14, 2020

CPL One is an integrated online advertising platform for affiliate marketers that partners with leading CPL (stands for cost-per-lead) advertisers to help members create and run profitable (potentially) ad campaigns with ease. That means the amount of money users make is dependent on how well their ad campaigns perform.

Technical Review 147

Technical Review Advertising Affiliate Vertical 147

YoungUpstarts

FEBRUARY 9, 2020

To track the success of your campaign, it is essential to use data-driven insights. However, depending on the campaign dashboard that you use, the number of Key Performance Indicators (KPIs) you can track can seem overwhelming. M easurable: the goal needs to be something that can be measured and tracked using metrics.

Campaign 179

Campaign Advertising Media Metrics 179

ConversionXL

MARCH 6, 2019

They also come with higher costs and LinkedIn-specific platform limitations. That means that there’s plenty of business to be won—even if LinkedIn views come at a higher cost (more later). For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. Great video ads are concise—and flexible.

Video 129

Video B2B Technical Review Campaign 129

The Startup Magazine

JULY 21, 2021

With PPC, impressions cost nothing. Ideally, digital marketers can optimize PPC marketing campaigns so the conversions (sales) from the ad nets more revenue than the cost of the campaign. A recent e-commerce study found that emails have more than double the conversion rate of social media campaigns.

Technical Review 78

Technical Review PPC SEM Marketing 78

Startup Professionals Musings

APRIL 3, 2019

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. See some recent examples in the The 10 Best Social Media Campaigns of 2018.

Social Media 240

Social Media Campaign Media Conversion Ratio 240

The Startup Magazine

JANUARY 17, 2021

Key Performance Indicators (KPIs) is a metric to monitor how effectively a business is accomplishing its specific objective. The metric is useful for measuring the chances a customer would recommend your products or service. Employers use this metric to measure their employees’ loyalty. EMPLOYEE NET PROMOTER SCORE .

.Net 93

.Net Metrics Retention Revenue 93

The Startup Magazine

OCTOBER 22, 2020

Data analysis helps keep a detailed product portfolio whereby you can assess your products on several different metrics. The efficacy of advertising and promotional campaigns must be judged and measured. It can help you polish up your campaign in alignment with the interests of your viewers. Businesses own limited resources.

Analytics 134

Analytics Portfolio Advertising Technical Review 134

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Short-term wins.

Media 238

Media Cost Framework Social Media 238

ConversionXL

OCTOBER 16, 2022

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

SEPTEMBER 10, 2018

Growth killer #2: Different goals and metrics. The second thing that holds companies back: departments and vendors trying to grow a huge array of different goals and metrics: The SEO team may want to improve rankings and search engine traffic; The email agency may be looking to increase subscribers; and.

Metrics 132

Metrics Campaign Channel Advertising 132

Up and Running

SEPTEMBER 14, 2021

A sales funnel focuses on the marketing campaign and purchasing process that leads to the acquisition of new and repeat clients. From sending emails of appreciation to sending usage updates and targeted campaigns, email marketing is a great way to make sure that customers know they are valued. Email marketing.

Sales 152

Sales Audience Social Media Email 152

Women Entrepreneurs Can

MARCH 13, 2024

Increased Revenue Loyalty programs directly impact revenue, but they also help decrease customer acquisition costs. You can then send them personalized communications and marketing campaigns, including promotions on purchased items and rewards they’re eligible for.

Programming 52

Programming Retention Software Review Social Media 52

ConversionXL

SEPTEMBER 1, 2020

Inside an organization there are only cost centers. Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth. The key is not to get bogged down by short-term metrics at the expense of long-term growth. Image source ).

Customer 132

Customer SMS Retention Acquisition 132

Hearpreneur

OCTOBER 25, 2023

Whether it's mastering SEO, excelling at social media marketing, or becoming adept at email campaigns, the key is to select one area and delve deeply into it. Make sure you use keyword tools to actually see how many people do search, you can use a low-cost tool such as Keywords Everywhere which gives you some great quality data at a low cost.

eCommerce 133

eCommerce Omaha Entrepreneur SEO 133

ConversionXL

JULY 29, 2015

I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). So you might be paying higher costs with those projects too. To alleviate that blindness, separate the project into specific costs.

Campaign 48

Campaign Reputation Metrics Naming 48

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. To offset these costs, you need to earn more repeat purchases from existing customers. That means better margins, more profitability, and cost-efficient scaling. By campaign of first order. The second relies on retention.

Retention 126

Retention Analytics Campaign eCommerce 126

Brandanew

JUNE 27, 2016

The client had just finished their “father’s day campaign” and the social media impact on sales seemed a little disappointing. 40% CMOs reported low social media impact on campaigns in a CMO survey Click To Tweet. What metrics are important to measure her brand awareness. b) Inspire creativity in daily work.

Social Media 150

Social Media Media Campaign Lean 150

ReadWriteStart

JULY 7, 2021

The entrepreneurs can reduce their operational costs significantly – by utilizing advanced technologies like autonomous vehicles, drones, and robots for courier delivery. Monitor the effectiveness of promotional campaigns – The admin is responsible for implementing marketing campaigns across different communication channels.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. They allow you to create and optimize campaigns based on actionable evidence rather than intuition. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Eric Friedman

JUNE 17, 2021

I also love figuring out where a founder is going and what their north star metric could be, both now and in the future. I was recently catching up with Pete about his metrics of success , and how to own them. We also started talking about the “north star” metrics of a business. Product idea/tangent/focus area.

Metrics 78

Metrics SMS Cofounder Lean 78

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. In this article, you’ll learn what ecommerce CAC is, how to calculate it, and how to keep costs down to maintain profit health. Your business is unique.

Acquisition 22

Acquisition eCommerce Cost Customer 22

ConversionXL

OCTOBER 4, 2022

Run retargeting campaigns that convert with personalized discounts 6. From here, attach valid marketing metrics to each goal. Some goals may be measured by more than one metric. Both of these metrics can be used to measure progress. What do their email campaigns look like? Engage in effective customer research.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

JANUARY 29, 2016

What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. Achieved CPAs that were 34% cheaper than non-brand search campaigns. It’s an afterthought.

Campaign 48

Campaign PPC Audience eCommerce 48

Duct Tape Marketing

MAY 23, 2013

These are the first six key metrics non-robots must track to understand Facebook Page performance, why you need them and where to find them. #1: The fan reach metric is not available in the Facebook statistics interface; that would be way too easy for hard working marketers like us, right? 1: Fan Reach. Here’s the scoop-.

Metrics 76

Metrics Social Media Viral Technical Review 76

Duct Tape Marketing

NOVEMBER 21, 2022

Establishing Marketing Metrics and KPIs A fractional CMO is responsible for establishing clear marketing goals, metrics, milestones, and key performance indicators (KPIs). These are used to measure progress and determine if the marketing team is meeting the goals of their campaigns.

Fractional CTO 60

Fractional CTO Small Business Metrics Revenue 60

The Startup Magazine

JANUARY 11, 2022

In addition, they enable complete visibility into key customer experience metrics. Don’t wait until your customer is hitting the checkout pages to spring surprise costs on them. With this data, you will be able to fix any problems that may arise, or duplicate highly successful campaigns. Photo by Myriam Jessier on Unsplash.

eCommerce 154

eCommerce Hosting SEO Conversion 154

Startup Professionals Musings

NOVEMBER 14, 2012

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Here is my selection of ten key metrics that every six-sigma joint like GE tracks without thinking, but too many small businesses only monitor haphazardly, if at all: Sales revenue.

Metrics 266

Metrics Retention Acquisition Salary 266

ConversionXL

JULY 8, 2021

If audience building is a priority, email subscribers should be an important metric. This doesn’t factor the costs of email marketing and retargeting into overall profitability. Conversion rates aren’t simply a metric for you to beat (although there’s no doubting it’s enjoyable). But which of these metrics makes a real impact?

Conversion 156

Conversion CPA Metrics Analytics 156

Startup Professionals Musings

MARCH 12, 2017

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. He suggests you begin with the “big three” business objectives of higher revenue, reduced costs, and improved customer satisfaction. Get attention and reach your audience.

Social Media 174

Social Media Media Campaign Metrics 174