ConversionXL

JANUARY 18, 2022

They make those searches in places where their peers are: a Slack community, a Reddit channel, a Facebook group, a direct message, an email, or a Zoom. via a WhatsApp group chat or an email to a colleague) and are amplified by word-of-mouth. Use this to build your sub-brand framework that every digital marketing campaign must follow.

Social Media 145

Social Media Audience Media Marketing 145

Up and Running

AUGUST 2, 2012

Many business marketers worry about their marketing programs becoming too thin and thereby diluting the reach of their marketing efforts as a whole. In short, SMS really shines when it is used to support an existing marketing campaign. The Long Term Campaign. It’s an understandable concern. Here are some examples.

SMS 76

SMS Redemption Marketing Campaign 76

maplebutter.com

JANUARY 8, 2013

Do that – nothing else but one product / company / focus and get to $1M in sales with atleast $15% net profit. I also like to get a sale $$$ ASAP. You can start by personally emailing them and saying thanks. I send DM’s, emails, all day thanking people. We have two full time sales people and we use Salesforce.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Startup Lessons Learned

AUGUST 24, 2009

When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300. And as everyone’s attention starts to focus on those same indicators, their value is being diluted. Each new campaign is a startup where Lean principals can be applied to maximum effect. Is that a lot? Is that good?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

crowdSPRING Blog

OCTOBER 30, 2018

But, they placed it on every ad campaign, every shoe, and every piece of Nike-branded merchandise. Whether I walk past a Blaze Pizza, open an email from Blaze Pizza, or visit Blaze Pizza’s website, I immediately know it’s them. Make sure that all communication, marketing, and sales endeavors support these messages.

Small Business 55

Small Business Metrics Social Media Audience 55

Occam's Razor

MAY 2, 2017

The very best analysts distill, rather than dilute. For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority. B2B / Enterprise Sales: Salesforce. Remember: All data in aggregate is crap, segment or suck.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Duct Tape Marketing

MARCH 27, 2015

The Campaign Trail. Try it: bring some design cohesion to your event campaign materials by using one consistent tagline across the invite emails, print media and physical or online tickets to create a sense of recognition. Here’s how it’s done. The success of any event depends on how you execute the countdown.

Design 28

Design Campaign Dilution Social Media 28

Reid Hoffman

JUNE 8, 2021

At the time, they said, it’s not enough to design a product that’s good for sales, it must also be good for the environment. That probably saved a huge amount of dilution, rather than doing a down round at between $15 billion to $18 billion. I did a lot of personal calls to people, emails. Let’s go with debt.

Silicon Valley 69

Silicon Valley Hosting Rhode Island Design 69

ConversionXL

JUNE 14, 2016

Long sales copy isn’t always the answer, though – you know things are contextual. It also has strong implications on sales, product, marketing, and optimization. First, let’s think in terms of sales. Copywriting is basically sales on paper, so the same principles apply. Product bundling. There’s more!”

SEO 48

SEO Audience Sales Reputation 48

Both Sides of the Table

FEBRUARY 25, 2010

But we weren’t optimizing for dilution – we were building a $1 billion+ company and we wanted the runway to succeed. VC, sales, biz dev, M&A or otherwise. If deals drift people start whisper campaigns. I always made them commit in an email to the day they would ship documents and then I’d hold them too it.

Technical Review 301

Technical Review Term Sheet Due Diligence Venture Capital 301

Reid Hoffman

NOVEMBER 14, 2018

Raising excessive amounts of capital dilutes their stake in the company, and introduces a preference overhang (all that money has to be paid back before the founders and employees get to participate in the upside). Raise more money than you need. Entrepreneurs try to avoid raising more capital than they need. This is hogwash.

Engineer 28

Engineer Burn Rate Hiring Dilution 28

Reid Hoffman

JUNE 8, 2021

At the time, they said, it’s not enough to design a product that’s good for sales, it must also be good for the environment. That probably saved a huge amount of dilution, rather than doing a down round at between $15 billion to $18 billion. I did a lot of personal calls to people, emails. Let’s go with debt.

Silicon Valley 36

Silicon Valley Hosting Rhode Island Design 36

crowdSPRING Blog

DECEMBER 13, 2018

If your brand tries to be too many things at once, the message becomes scattered and the brand grows diluted. Head this off at the pass: once a customer makes a purchase, send them a short email asking them about their experience. Email and customer feedback forms. Why is confirming/dis-confirming data relevant? Color Palette.

Marketing 162

Marketing Charlotte Naming Design 162

Occam's Razor

FEBRUARY 7, 2022

Bonus read: Four types of experiments you can run on Facebook: A/B, Holdout, Brand Survey, and Campaign Budget. ). Oh, oh, oh, and our long-term favorite: Does online advertising on TikTok, Snap, and Hulu actually drive phone sales in AT&T, Verizon and T-Mobile stores in the real world? So delicious. Look, it will be hard.

Analytics 101

Analytics Programming Global Campaign 101

ConversionXL

NOVEMBER 15, 2022

But game-changing campaigns are only possible if visuals present information in the right way. Many can export individual modules for use in slideshows, emails, handouts, etc. For example, it’s easy to see from the data that calls and email make up the bulk of tickets. Get it wrong, and the message is lost.

Marketing 100

Marketing Analytics Audience Design 100