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Mastering Email Deliverability: The Crucial Changes You Must Make in 2024

Duct Tape Marketing

The key takeaway is clear: businesses must proactively implement these crucial changes to safeguard their domain reputation and ensure successful email marketing campaigns. 07:42] Are there things to be looking out for when using a service like Active Campaign? [08:45] 02:17] What does authentication mean? [07:42]

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How to Make Sure Professional Services Don’t Take Over Your Software Company

Both Sides of the Table

With a well architected product that has well-documented APIs and proper core product abstractions then all custom work should be build above the API stack. Importantly, make sure that you retain IP rights to your custom work which needs to be part of the engagement contract. At a minimum co-ownership of the IP.

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Artificial Intelligence and Machine Learning– Explained

Steve Blank

Some specific defense related AI applications are listed later in this document. Instead of building a model from scratch you can now buy , for common machine learning tasks, pretrained models from others and here , much like chip designers buying IP Cores.). IP (Intellectual Property) Vendors Also Offer AI Accelerators.

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Time is the Enemy of All Deals

Both Sides of the Table

If deals drift people start whisper campaigns. If it’s a biz deal you might care about IP protection, revenue share, investment commitments to joint marketing – whatever. You know that every turn of the legal documents can add weeks. They’re not bothered when the lawyers didn’t get the documents out when they promised.

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Data Discrepancies in Google Analytics: What Can Go Wrong, Why, & How to Fix It

ConversionXL

Exclude office IP addresses using Google Analytics filters. Most testing tools provide guidelines for building Google Analytics segments in the part of their documentation that covers their Google Analytics integration. Check that there are no filters editing your campaign final URLs. How to fix it. Image source ). Conclusion.

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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

People driven by your offline campaigns. If you were really smart you would use campaign tagged vanity url so you can segment them!]. Free, non-campaign, traffic. In a nutshell these are people show up without invitation (email, display, social campaigns) or they are people who already know you.

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Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

In fact, a recent episode, they titled Half Baked Marketing Ideas, they Got Down In The Weeds, talked about some outside of the box campaigns with real businesses. And we can have a very specific campaign that just goes to those households where there is one senior within a household, or people who have different diseases or certain needs.