Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No going to web analytics conferences. " "Download the trial version." Don't open Google Analytics or Yahoo Web Analytics yet! Competition (who comes up first consistently, ppc and organic). We work very hard. " Et al.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

FEBRUARY 25, 2013

It also has one tab so full of awesomeness, you are going to have to download it to bathe in its glory. So to speed up your ROA computation, download: Return on Analytics Calculation Model. I've typed in as many things as I could think about connected to having a web analytics practice (i.e. 400% ROI, not bad.

Analytics 142

Analytics DC Web Revenue 142

Occam's Razor

AUGUST 12, 2013

I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155?

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

JANUARY 7, 2007

So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. 2: Tags go last (customers come first :).

Technical Review 93

Technical Review Analytics Web Software Review 93

Occam's Razor

JUNE 4, 2012

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. Rewiring the brain Teaching is hard work. :). But there is also a tool reason.

Analytics 127

Analytics Campaign Search Customer 127

Duct Tape Marketing

MARCH 21, 2024

Duct Tape Transcript Email Download New Tab John (00:08): Hello, and welcome to another episode of the Duct Tape Marketing Podcast. My guest today is Tim Brown Hook Agency, a Google paid ads, SEO and web design firm that focuses primarily on roofing companies, HVAC, companies and home services businesses. This is John Jantsch.

SEO 64

SEO Technical Review Viral Video 64

YoungUpstarts

JULY 1, 2015

An inbound marketing hub is a web site that with a blog, offers useful and compelling content, and is connected to “spokes” like email, sales conferences, social media sites (Facebook, Twitter, LinkedIn, Google+), social discovery platforms (Reddit, Digg, Delicious), and others. Social media is a commitment, not a campaign.

Software Review 100

Software Review Marketing Social Media B2B 100

YoungUpstarts

DECEMBER 28, 2015

If it’s in your budget, online outbound marketing tactics like promoted posts and PPC are actually great supplements to those more effective inbound marketing efforts. Marketers generate dozens of leads through campaigns and lead nurturing, but not everyone is a good fit for the business. Will that change in the coming future?

Asia 100

Asia Las Vegas Marketing Technical Review 100

ConversionXL

AUGUST 11, 2021

A well-thought-out strategy lays the foundations for your sponsorship efforts in the same way a marketing strategy guides your marketing campaigns. For advertising opportunities, research PPC, print, and traditional media fees based on similar audiences and value the asset accordingly. Therefore it’s important to follow up.

Audience 139

Audience Social Media Email Ruby 139

Occam's Razor

SEPTEMBER 30, 2013

Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. Make sure that every single report you create has acquisition, behavior and outcome metrics (download this example: Page Efficiency Analysis Report ). many teams for acquisition. Then that is all they optimize for.

Analytics 154

Analytics Marketing Social Media Technical Review 154

ConversionXL

MARCH 3, 2016

Note how you can “drill down” from “Source / Medium” In practice, that means you can click on the specific source / medium to see the medium and campaign information… Here’s what the report will look like… Note that you see acquisition, behavioral and result metrics here. PPC Custom Reports.

Analytics 48

Analytics Customer PPC Metrics 48

Occam's Razor

AUGUST 11, 2015

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). You can download a bunch more, that are not yet in the bundle above, by following the links at the end of this post. Campaign Cost Analysis. Hostname [Domains with your GA code]. Here we go… 1.

Analytics 60

Analytics Customer Metrics eCommerce 60

crowdSPRING Blog

OCTOBER 10, 2018

You Can Send Them Push Notifications – Anyone who messages your page is opted into messaging, so you can send them follow-ups or reminder drip campaigns, which is amazing. As a result, many marketers have moved their campaigns away from Facebook to other social platforms. Messenger marketing drip campaigns.

Marketing 87

Marketing Software Review Campaign Widget 87

YoungUpstarts

JULY 26, 2020

How does my PPC advertising campaign perform? Speaking of metrics, did you know that over 50% of all web searches were performed from a mobile device? Many of these tools incorporate document sharing and even images and web page inclusion. How many customers browse but do not buy? How many shopping carts are abandoned?

Social Media 147

Social Media Cloud PPC Mobile 147

ConversionXL

JANUARY 2, 2014

We still have lead generation, free trials, software downloads that we’re optimizing for. You’re doing paid advertising, PPC or display campaigns? Focusing on conversions can lead you in the wrong direction. So should we call it ‘revenue optimization’ instead? Well, not quite.

Conversion 116

Conversion Customer Software Review Reputation 116

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. So, if you download the mobile app created as a result of these efforts, how big of a problem is it solving for Walmart? Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. You want sales, yes.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail. Organic landing pages report.

Search 154

Search SEO Analytics Engineer 154

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. SEO & PPC, Because You Should! You spend money on SEO and PPC. Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

JULY 19, 2013

An average of 67.75% of all online shopping carts are abandoned according to Baymard Institute, an independent web research company. This article on Web Marketing Today gives some really great advice on how to tackle the free shipping conversation realistically. Special Free Shipping Days ( Fossil , Levi’s ).

Software Review 129

Software Review Technical Review Email Architecture 129

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. Tools used: JIRA, SiteSpect, Apptimize, Adobe Analytics, Amazon Web Services. Web forms are often the last and most important mile in a long journey.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

OCTOBER 19, 2010

What is the first thing you want when you think about web analytics? recommending tools for the complete web analytics 2.0 Web Analytics 2.0. This blog post is about web analytics 2.0. As defined in my second book Web Analytics 2.0 The quest for a "single source of the truth" on the web is futile.

Analytics 135

Analytics Web Non-Compete Campaign 135

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 128

Campaign Analytics Metrics Search 128

Duct Tape Marketing

JULY 23, 2015

7 Ways To Get The Most Out Of Your PPC Guy: An Easy-To-Use Checklist written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. But do you have time to master PPC? That’s why I’ve created this checklist — to help you pick the right PPC person and make sure they get the ROI what you want.

PPC 28

PPC Matching Campaign SEO 28

Duct Tape Marketing

JANUARY 25, 2016

In fact, I often hear many experienced web designers and SEO specialists that either don’t use schema or have difficulty implementing this newer type of SEO website code – and this is understandable once you start browsing through the thousands of pages at Schema.org. The Three Schema Formats.

SEO 28

SEO Kansas City Software Review HTML 28

Duct Tape Marketing

SEPTEMBER 27, 2012

Yesterday you learned what makes a good landing page and the 9 concepts below can be used as a checklist to keep you on track the next time you run a marketing campaign. Where landing pages sit in the funnel. Read your ad phrasing and then read the headline on your landing page to see how closely they correlate. The back button.

Conversion 67

Conversion PPC Widget Social Media 67

Duct Tape Marketing

SEPTEMBER 28, 2017

In the world of digital marketing, Pay Per Click advertising should be at the heart of every successful campaign. Sadly, a large percentage of modern businesses fail to unlock the true potential of PPC. Therefore, it’s imperative that PPC campaigns are tailored to suit those parameters. Not Knowing Your Budget.

Advertising 41

Advertising PPC Campaign Audience 41

Occam's Razor

MAY 18, 2010

Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. And as recently as two weeks ago I stressed the importance of effective segmentation as the cornerstone of the Web Analytics Measurement Framework. Television campaigns.

Analytics 123

Analytics Web Acquisition Metrics 123

Duct Tape Marketing

AUGUST 10, 2017

You might not have a lot of people filling out your contact form, but you might get people downloading this free pdf that you put out there. Then it gives you just a whole wealth of information about your campaigns, whether it’s paid search, or remarketing or any type of campaign you’re running. Yeah absolutely.

Minneapolis 33

Minneapolis Analytics Software Review PPC 33

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Pledge to shift away from a one-size-fits-all data puke, and use your web analytics tool to create a customized dashboard.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

OCTOBER 24, 2016

For example, checkout my list here: Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. I'm sure the above step planted in your head the thought of how you can attribute the online campaigns the impact that happens offline (remember 80%+ commerce in the US continues to be offline, even with Amazon becoming amazonish!).

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Key To Your Digital Success: Web Analytics Measurement Model. Six Tips For Improving High Bounce / Low Conversion Web Pages. How To Excite People About Web Analytics: Five Tips. Who Owns Web Analytics?

Analytics 124

Analytics Metrics SEM Web 124

Duct Tape Marketing

FEBRUARY 3, 2022

They may just do PPC or just do SEO or just do creative, but they're all over the, the country. And automated marketing tools allow you to create consistent multichannel campaigns for clear, concise communications and less mixed messages. More About The Duct Tape Marketing Consultant Network: Check it out here. Like this show?

Entrepreneur 78

Entrepreneur Technical Review Cofounder Valuation 78

ConversionXL

AUGUST 14, 2019

If you suddenly needed to study a longer timeframe, you had to download the data again and start over. The correlation wasn’t a surprise, but it confirmed the success of our SEO campaign. As their PPC agency, we had to justify this dip. By default, each element in Data Studio pulls information from a single data source.

Analytics 123

Analytics Metrics eCommerce Search 123

ConversionXL

JUNE 3, 2014

What is even more interesting, is that only one in seven A/B test campaigns produces a statistically significant improvement. When it comes to your web pages, no one element lives in vacuum. Generally, generic words like Download, Submit and the like are less likely to generate any meaningful lift. Is it relevant?

Conversion 132

Conversion Design Restful Web 132

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." Most companies hire a Web Analyst, Sr. Digital Analyst, Web Analysis Guru, Digital Marketing Analyst, so on and so forth. Bonus : Download: Three awesome analytics custom reports. That is worth fighting for.

Analytics 140

Analytics Web Metrics DC 140

Up and Running

SEPTEMBER 5, 2018

For most ecommerce entrepreneurs, building a business is all about optimizing the website, fine-tuning PPC advertising, and relentlessly perfecting email strategy. More than 40 percent of web traffic today is mobile, which means your website is already curating to mobile customers. This means apps usually run about 1.5 User preference.

eCommerce 60

eCommerce Mobile Developer Retention 60