Occam's Razor

JANUARY 7, 2007

So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. 2: Tags go last (customers come first :).

Technical Review 93

Technical Review Analytics Web Software Review 93

Occam's Razor

DECEMBER 6, 2010

To share with you three custom reports that I find to be super valuable when I am doing web data analysis. Not only will I tell you about them, I'll give you downloadable links so you can get going right away! You can use them as is, or, better still, you can download and adapt them to your unique business needs.

Analytics 125

Analytics Web Customer SEM 125

YoungUpstarts

DECEMBER 11, 2017

Vice versa, don’t forget to promote your social media pages on your website – you can usually do this by downloading plug-ins that allow people to like and follow you from your site, or you could simply add a link for people to click on. Pay for PPC ads. You can also promote your website using PPC (Pay Per Click) ads.

PPC 133

PPC Social Media SEO Search 133

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail. Organic landing pages report.

Search 154

Search SEO Analytics Engineer 154

ConversionXL

JUNE 30, 2019

Often, the layout is something their web designer came up without doing a thorough analysis or testing. (In Karl Gilis , a web usability consultant, is a big fan of comparative user testing: Karl Gilis: For me, it’s incredibly interesting to see what the users like and dislike about the sites of my client’s competitors.

SEO 126

SEO Conversion Analytics Design 126

YoungUpstarts

JULY 26, 2020

How does my PPC advertising campaign perform? Speaking of metrics, did you know that over 50% of all web searches were performed from a mobile device? Many of these tools incorporate document sharing and even images and web page inclusion. How many customers browse but do not buy? How many shopping carts are abandoned?

Social Media 147

Social Media Cloud PPC Mobile 147

YoungUpstarts

NOVEMBER 30, 2018

In our internet-obsessed world, business owners need to understand things like search engine optimization (SEO, which is the practice of making a web presence as appealing as possible to search engines ) and pay-per-click (PPC) advertisements. Having an app is a key part of reaching customers in the age of smartphones.

PPC 113

PPC Mobile PR Advertising 113

ConversionXL

MAY 11, 2017

Karl Gilis , web usability consultant and international speaker, is a big fan of comparative user testing: Karl Gilis: “For me, it’s incredibly interesting to see what the users like and dislike about the sites of my client’s competitors. Then I perform my own search, going through at least 2 pages of PPC ads and organic results.

SEO 131

SEO Analytics Conversion Search 131

ConversionXL

MARCH 3, 2016

Additional: When you download this report, one column might display incorrectly. That can inform your content, SEO and PPC strategies. PPC Custom Reports. PPC Campaign Goal Performance. PPC Keywords. It uses “Goal 6”, which Avinash has set up as a way to measure engagement.

Analytics 48

Analytics Customer PPC Metrics 48

ConversionXL

NOVEMBER 4, 2011

Create multiple versions of a web page (such as home page, product page, landing page etc) or even a part of a web page (such as headline wording, call to action button size, email capture box location etc) and see which version converts better – which version gets more people to do what you want them to do. What about here?

Conversion 109

Conversion Framework Technical Review Sales 109

ConversionXL

AUGUST 11, 2021

For advertising opportunities, research PPC, print, and traditional media fees based on similar audiences and value the asset accordingly. An inventory of metrics: Click-through rates, newsletter subscribers, downloads, social engagement, revenue figures, etc. If all the pages got sponsored I’d stand to make $60,000.”. Source ).

Audience 139

Audience Social Media Email Ruby 139

Duct Tape Marketing

JULY 23, 2015

7 Ways To Get The Most Out Of Your PPC Guy: An Easy-To-Use Checklist written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. But do you have time to master PPC? That’s why I’ve created this checklist — to help you pick the right PPC person and make sure they get the ROI what you want.

PPC 28

PPC Matching Campaign SEO 28

Duct Tape Marketing

JANUARY 25, 2016

In fact, I often hear many experienced web designers and SEO specialists that either don’t use schema or have difficulty implementing this newer type of SEO website code – and this is understandable once you start browsing through the thousands of pages at Schema.org. The Three Schema Formats.

SEO 28

SEO Kansas City Software Review HTML 28

ConversionXL

FEBRUARY 19, 2016

Web loading concerns. Twitter followers, downloads, page views – they mean nothing if people aren’t converting and paying you. PPC – Goal is traffic & conversions (Focus on ROI for conversion)”. PPC usually has isolated landing pages and you can turn it on / off so it’s easy to track and attribute.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

Occam's Razor

JUNE 4, 2012

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. Rewiring the brain Teaching is hard work. :). Criminal behavior.

Analytics 127

Analytics Campaign Search Customer 127

crowdSPRING Blog

OCTOBER 10, 2018

Before founding MobileMonkey, Kim founded WordStream , the world’s leading PPC (pay-per-click) marketing platform managing over a billion dollars of annualized ad spend for tens of thousands of businesses. As we previously explained , A landing page is a simple, targeted web page that steers your visitors to one specific goal.

Marketing 87

Marketing Software Review Campaign Widget 87

Duct Tape Marketing

SEPTEMBER 28, 2017

Sadly, a large percentage of modern businesses fail to unlock the true potential of PPC. Therefore, it’s imperative that PPC campaigns are tailored to suit those parameters. Simply using the same desktop PPC ads will limit success rates due to the variance in touch points between the two mediums. Not Knowing Your Budget.

Advertising 40

Advertising PPC Campaign Audience 40

The Startup Magazine

JULY 4, 2021

With car buyers taking on the web to research and consider their buying options, the traditional auto dealer marketing methods, such as radio, newspaper advertisements, and billboards, don’t yield favorable results anymore. Video streaming and downloads will account for nearly 82% of the internet traffic by 2022. Video Marketing.

PPC 158

PPC Marketing Social Media Audience 158

ConversionXL

FEBRUARY 18, 2016

Next, you’ll set up a container, which can either be web, iOD or Android. Right now, you would match the “Digital Analytics” category, so we would show you a call to download our latest analytics guide in exchange for your email. How to Integrate PPC Efforts. You can even break it down by blog post. Conclusion.

Management 48

Management Analytics Software Review Metrics 48

The Next Web

JANUARY 26, 2014

After downloading the Mailbox app you’d be told exactly which number you were in the queue (inevitably some crazy high number). But compared to other paid acquisition channels such as PPC, a referral program like this can require less ongoing maintenance and result in more high quality users. Why do I know this? Why does it work?

Thailand 167

Thailand Social Network PPC Singapore 167

YoungUpstarts

FEBRUARY 9, 2017

Video marketing is not like PPC advertising where you can start and stop on a whim. A few big players in this field are VooPlayer, Wistia (with their timeline actions), Easy Video Suite, and Easy Web Video. Will you need to purchase props or download paid video marketing apps? Create Long-Term Video Marketing Strategy.

Video 100

Video Distribution Analytics Audience 100

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? Key To Your Digital Success: Web Analytics Measurement Model. Six Tips For Improving High Bounce / Low Conversion Web Pages. How To Excite People About Web Analytics: Five Tips. The 10 / 90 Rule for Magnificent Web Analytics Success. Who Owns Web Analytics?

Analytics 124

Analytics Metrics SEM Web 124

Duct Tape Marketing

FEBRUARY 3, 2022

They may just do PPC or just do SEO or just do creative, but they're all over the, the country. You could be a really great, like e-com web dev shop and say, okay, we need performance marketing to drive eCommerce leads to our clients. More About The Duct Tape Marketing Consultant Network: Check it out here. Like this show?

Entrepreneur 77

Entrepreneur Technical Review Cofounder Valuation 77

Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No going to web analytics conferences. " "Download the trial version." Don't open Google Analytics or Yahoo Web Analytics yet! Competition (who comes up first consistently, ppc and organic). We work very hard. " Et al.

Web 138

Web Analytics Technical Review Affiliate 138

Entrepreneurs-Journey.com by Yaro Starak

FEBRUARY 22, 2010

He’s constantly talking about the future before it gets here, and it’s clear this is a passion of his more so than a business interest – he just likes to geek out on technology, marketing, social media and the web, but always refers back to how it could be used to make money. Yaro Starak. Still Blogging.

Internet 79

Internet Marketing SEO Social Media 79

ConversionXL

MAY 27, 2022

3) Related ‘jobs’ might be to ‘download songs from the Internet,’ ‘make playlists,’ ‘discard unwanted songs,’ and ‘pass the time.’”. For example, Optimizely is a hero to web developers that want to improve their conversion rates. Optimonk’s PPC Cheat Sheet , for example, helps people make their ads more profitable. Key points.

Demand 91

Demand Lead Generation PPC Leadership 91

Up and Running

FEBRUARY 18, 2021

In addition to trial users, you can leverage the remarketing strategy for webinar participants , ebook downloaders, and podcast subscribers, for example. You can split your web traffic so that one-half of visitors land on your page version A and another half on-page version B. But often the two are used interchangeably.

Acquisition 127

Acquisition Cost Affiliate Customer 127

Up and Running

SEPTEMBER 5, 2018

For most ecommerce entrepreneurs, building a business is all about optimizing the website, fine-tuning PPC advertising, and relentlessly perfecting email strategy. More than 40 percent of web traffic today is mobile, which means your website is already curating to mobile customers. This means apps usually run about 1.5 User preference.

eCommerce 60

eCommerce Mobile Developer Retention 60

Occam's Razor

JULY 1, 2013

Step Two: Count the unique pageviews in each of those areas, the data will be in your web analytics tool. An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms). Google Analytics. SiteCatalyst.

Search 135

Search Analytics PPC Green 135

Occam's Razor

FEBRUARY 25, 2013

It also has one tab so full of awesomeness, you are going to have to download it to bathe in its glory. So to speed up your ROA computation, download: Return on Analytics Calculation Model. I've typed in as many things as I could think about connected to having a web analytics practice (i.e. Total Cost of Ownership).

Analytics 142

Analytics DC Revenue Web 142

Duct Tape Marketing

AUGUST 30, 2013

A landing page is just the page someone “lands on” when an ad or email directs them to take a specific action such as sign up for a free webinar, subscribe to a newsletter, download free videos or buy a new product. The landing page is used instead a site’s homepage. Lead capture. Landing pages are your lead capture workhorse.

PPC 68

PPC Social Media Hosting Audio 68

The Startup Magazine

SEPTEMBER 27, 2023

Metrics can include lead magnet downloads, clicks coming from posts, shares per post, email sign-ups, and more. Pay-Per-Clicks (PPC) While content marketing takes time to gain momentum, PPC offers immediate Return on investment (ROI). SEO ensures that web pages and content are visible to your target audience.

PPC 157

PPC Social Media Marketing Audience 157

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! If you don't stink completely, things on the the web always go up and to the right over time – the argument is simply about the slope of the line and short term fluctuations. See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

AUGUST 11, 2015

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). You can download a bunch more, that are not yet in the bundle above, by following the links at the end of this post. There's a Paid Search micro-ecosystem you can download at the end of this post.)

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

DECEMBER 21, 2009

You know what is the one thing stopping you from finding truly actionable insights from your web data? Web analytics gems lie deep in the data and we spend our lives looking at the top ten rows of data. Too much data from our web analytics tools. Web Analytics also has a very similar feature, actually YWA had it before GA! :)).

Analytics 94

Analytics Metrics Cloud Web 94

Entrepreneurs-Journey.com by Yaro Starak

JUNE 9, 2011

2) If You’re Selling Consumer Services Through The Web, How Set Is That Consumer On The “Big Guys”? Ken Sundheim Get your bonus copy of my book "How To Start An Internet Business & Make Your First $1,000 Online" Download Here. B2C (business-to-consumer) marketing is done via repetition, repetition and more repetition.

Oklahoma 76

Oklahoma Stock B2C PPC 76

Entrepreneurs-Journey.com by Yaro Starak

OCTOBER 5, 2011

If you have the money you could do PPC, banner ads or media buys. To wrap up the series on creating and selling your own product online we will talk briefly about web design (including the best WordPress theme for making money) and the seven money making pages you need to have on your website to sell products. Leevi Romanik.

Sales 75

Sales Product PPC Naming 75