ConversionXL

JUNE 5, 2014

Improving each of these areas might boost your customer retention – BUT it’s only by scrutinizing your customer facing metrics & direct customer feedback that will provide you with your top priorities. Retention, along with many of our usage metrics, have improved as a result of some of these changes.

Retention 115

Retention Customer Developer Programming 115

ConversionXL

JUNE 5, 2014

Improving each of these areas might boost your customer retention – BUT it’s only by scrutinizing your customer facing metrics & direct customer feedback that will provide you with your top priorities. Retention, along with many of our usage metrics, have improved as a result of some of these changes.

Retention 112

Retention Developer Customer Programming 112

ConversionXL

JUNE 5, 2014

Improving each of these areas might boost your customer retention – BUT it’s only by scrutinizing your customer facing metrics & direct customer feedback that will provide you with your top priorities. Retention, along with many of our usage metrics, have improved as a result of some of these changes.

Retention 105

Retention Customer Developer Programming 105

Up and Running

JULY 26, 2016

This is when metrics come into play. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. For ecommerce, this is based on transaction size, commission, and chances of the user returning. See Also: The Top 10 Tools for Tracking Your Web Metrics.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

JUNE 5, 2014

Improving each of these areas might boost your customer retention – BUT it’s only by scrutinizing your customer facing metrics & direct customer feedback that will provide you with your top priorities. Retention, along with many of our usage metrics, have improved as a result of some of these changes.

Retention 98

Retention Customer Developer Programming 98

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. You will get insights you can use for your data/campaigns. They are all things I love and have repeatedly asked you to care for.

Design 86

Design Software Review Mobile Analytics 86

ConversionXL

JANUARY 18, 2022

It’s one of many ecommerce software platforms on the market but only the fifth most popular by market share. It’s also not the cheapest ecommerce platform: Squarespace plans start at $12 per month, Woocommerce has a completely free plan, and Shopify’s plans start at $30 per month. Take Shopify. Image source. Relationships.

Equity 94

Equity Marketing Social Media Software Review 94

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Cuatro: You want to earn a bonus for yourself so you want the page to make money (e-commerce sites) or add economic value (non-ecommerce websites) for your company/website. Use it to time your campaigns. "When

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

JANUARY 8, 2018

They apply content/link/keyword research, technical audits, content creation and the ability to do massive PR/Awareness/Brand campaigns to help boost this. New Customers: People are still searching everywhere on the internet and SEO sometimes goes outside of the regular boundaries of just a search engine like Google/Bing/Yahoo.

SEO 134

SEO Metrics Analytics Search 134

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. "Engagement" Is Not A Metric, It's An Excuse. I Got No Ecommerce.

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). We mis-align metrics and dimensions across Users, Session, Hits. Campaign Cost Analysis. Key Metrics: Map Overlay Visualization. Explore here: Dimensions & Metrics Explorer.

Analytics 60

Analytics Customer Metrics eCommerce 60

YoungUpstarts

JANUARY 26, 2020

According to one estimate, retail eCommerce sales will top $700 million by 2023 , rising by 60% since 2017. With the rise of the internet, shoppers have a much bigger choice of stores where they can spend their money. Without the right tools, you can’t manage or measure the success of your marketing and sales campaigns.

Sales 227

Sales Social Media Channel Technical Review 227

A Smart Bear: Startups and Marketing for Geeks

APRIL 11, 2011

They should talk about how to write an effective newsletter, how to track key metrics on newsletter campaigns, what kinds of things you should expect to achieve from a newsletter, ideas for content for your newsletter, ways to look informative instead of spammy, ways to get two-way promotion with other bloggers via your newsletter, and so on.

Widget 268

Widget Social Media Software RSS 268

Up and Running

FEBRUARY 28, 2017

You can also track ROI based on customized goals, track keywords that are or are not driving traffic to your website, conduct tests to optimize your site’s usability or navigation, and implement ecommerce functions for enhanced conversion data. No SEO campaign is complete without configuring Analytics. The bottom line? Best of luck!

SEO 60

SEO Small Business Analytics Search 60

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

OCTOBER 4, 2021

It’s a proverb as old as the internet, probably older. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Strategy is the big picture thinking that drives email marketing campaigns. Email software is what’s going to drive your marketing campaigns.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

DECEMBER 13, 2022

For conversion optimization , the main difference is the variability of Internet traffic. In general, bandits are great for: Headlines and short-term campaigns; Automation for scale; Targeting; Blending optimization with attribution. Define your target metrics. The Internet is full of case studies steeped in shitty math.

Analytics 127

Analytics Technical Review Software Review Framework 127

Up and Running

DECEMBER 17, 2020

Outbound actively pushes customers toward you using tools such as banner ads placed on other companies’ websites, email blasts, paid ads on search engines, or traditional direct mail campaigns and radio commercials. Links are pretty important—they’re what the entire internet is built on. eCommerce tools. Which is more useful?

Marketing 142

Marketing Technical Review SEO Hosting 142

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Alexander Velinov.

Analytics 131

Analytics Marketing Campaign Metrics 131

Up and Running

JUNE 21, 2017

But keeping track of where a customer came from is very hard, especially when you start diversifying your marketing channels to campaigns that don’t have a direct conversion. You can further “educate” your Google Analytics metrics by using UTM parameters on your links. UTM (Urchin Tracking Module) Parameters.

Marketing 98

Marketing Analytics Campaign Metrics 98

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. I believe it has to do with choosing the wrong success metrics.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. But not to worry.

Metrics 151

Metrics Web Analytics CPA 151

ConversionXL

NOVEMBER 14, 2013

So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Lets say you run an ecommerce store with an average transaction value of $50. Everyone is welcome on every public website on the internet. . Still not convinced?

PPC 123

PPC Analytics Conversion SEO 123

Hearpreneur

JULY 16, 2016

On a whim, I chose the name Sponge because there’s definitely the notion of bringing things together within the application – your plans, campaign assets, performance metrics – so you can see everything in one place. We were in the midst of building our ecommerce store which does customised LEGO prints, and we needed a name.

Naming 48

Naming LLC Entrepreneur Merger 48

Occam's Razor

FEBRUARY 3, 2014

On one of the most visited page on the internet. Oh and speaking of starting relationships… why not create great commercials, like Seventh Generation's Campaign for a Toxic Free Generation , and benefit from thousands of more views and the social amplification already built into YouTube? At a low cost. All on YouTube.

Analytics 149

Analytics Marketing Audience Channel 149

ConversionXL

DECEMBER 2, 2015

The main difference, however, lies in the variability of internet traffic. In general, bandits are great for: Headlines and Short-Term Campaigns. Define your target metrics. Something related, that the internet always gets confused on, is called the novelty effect. In a lab, it’s easier to control for external variables.

Technical Review 48

Technical Review Analytics Framework Software Review 48

Occam's Razor

FEBRUARY 7, 2011

So use unique phone numbers (specific to campaigns if you want granular details)… leverage unique coupon / campaign / offer codes… get good at geographic targeting… become a God of controlled experiments. But each keyword gets "credit" for other metrics. By doing multichannel analytics! and finally 3.

Analytics 94

Analytics Web Non-Compete Metrics 94

conversionxl.com

FEBRUARY 4, 2014

Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. You need to look at a metric, ask “so what?” – and have an answer.”. Age, poor internet connection, or outdated computer hardware may also impede on your prospect’s ability to click play. We should increase our Adwords budget.”.

Analytics 98

Analytics Software Review Conversion Video 98

Hearpreneur

JANUARY 1, 2020

As an entrepreneur, it can sometimes be difficult to stay motivated because the traditional metrics of success– income, influence, etc.– You have to constantly challenge yourself, your employees, and your business, whether it’s with new products, services, growth, or even a new marketing campaign. Rochester, MD.

Entrepreneur 116

Entrepreneur Social Media Community Cofounder 116

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

MARCH 10, 2015

Even if you don't do ecommerce, even if your name is not Amazon. Or extended data to expand your ability to do interesting things with your user, campaign, product and other types of data. Hence, we are able to get three more metrics that help us understand how the lead progressed through rest of the lead nurturing process.

Analytics 60

Analytics Technical Review Software Review Web 60

Mike Michalowicz

JANUARY 24, 2018

This is great provided you already have in place a strategic thinking business plan where you have clearly identified your ideal customers; know your market and have established key metrics. As social media platforms continue to mature, we will be seeing more examples of viral videos, viral campaigns, viral __. Avoid Mobile Websites.

Viral 126

Viral Social Media LLC Mobile 126

ConversionXL

MARCH 26, 2014

The Service Provider is simply the name of the Internet service providers (ISPs) used by visitors to your site. verizon|communication|isp| comcast|tele|internet|dsl|road runner|pool|service provider|embarq|address| vodafone|sprint|network|cable| alltel|wifi|telkom|bellsouth|. Did they find your website via a campaign?

Analytics 131

Analytics Conversion Metrics Europe 131

Occam's Razor

FEBRUARY 22, 2010

We all get our internet access from Internet Service Providers (ISP's), and as we surf the Web, our requests go through the servers of these ISP's to be stored in server log files. Check the definitions of various metrics. Just choose an industry from their site, I choose Internet Travel , and bam!

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123

Mike Michalowicz

JANUARY 10, 2013

This is great provided you already have in place a strategic thinking business plan where you have clearly identified your ideal customers; know your market and have established key metrics. As social media platforms continue to mature, we will be seeing more examples of viral videos, viral campaigns, viral __. Avoid Mobile Websites.

Viral 145

Viral Social Media LLC Mobile 145

Occam's Razor

OCTOBER 19, 2010

Most outcomes analysis you will do in identifying your macro and micro conversions (for profit or non profit sites, government or ecommerce) will happen inside other tools mentioned in this blog post. For example you'll configure goals and ecommerce tracking in Yahoo! Mongoose Metrics ~ ifbyphone. LivePerson.

Analytics 135

Analytics Web Non-Compete Campaign 135

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86