Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. In this post I want to share four angles on secure search: 1. want to protect user privacy.

Search 154

Search SEO Analytics Engineer 154

ConversionXL

SEPTEMBER 20, 2021

As with most platforms, there are metrics that matter, and vanity metrics. With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. Both metrics represent high engagement.

Analytics 134

Analytics Metrics Channel Video 134

The Startup Magazine

AUGUST 21, 2021

In addition to enjoying hyper-targeted localization and a better return on your marketing investment, you get to track metrics. It’s also worth paying attention to movement in the use of data visualization tools, native advertising, local search engine optimization, influencer marketing, and user-generated content.

Marketing 158

Marketing Technical Review Social Media Audience 158

ConversionXL

OCTOBER 16, 2022

A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers. One month later, sales are up by $38,500, and the business owner deems the campaign a success. The marketing cost for the campaign totaled $122.50. Data-driven targeting.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

OCTOBER 4, 2022

Run retargeting campaigns that convert with personalized discounts 6. From here, attach valid marketing metrics to each goal. Some goals may be measured by more than one metric. Both of these metrics can be used to measure progress. What do their email campaigns look like? Engage in effective customer research.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Hearpreneur

OCTOBER 25, 2023

While platforms like Instagram offer a great starting point, the key to differentiation lies in the age-old strategy of Search Engine Optimization (SEO). Implement clear product categorization, intuitive search functionality, and a streamlined checkout process. Thanks to Steven Light, Avenue B ! #16-

eCommerce 134

eCommerce Omaha Entrepreneur SEO 134

Up and Running

AUGUST 26, 2020

Understanding how your website performs on search engines is crucial to brand success. Knowing your search rank on the most popular search engine, claiming 93% of all organic search visits in the US, is extremely important. Now is the perfect time to introduce a welcome and abandoned cart campaign.

Marketing 171

Marketing Audience eCommerce Social Media 171

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113

Retention Marketing Acquisition Channel 113

Up and Running

FEBRUARY 20, 2017

While immersed in my research and pumping out at least 2,000 words a day on the topic, I noticed that I was slowly consumed by the world of Search Engine Optimization (SEO). One day, while trying out my two key phrases on Google search, a miracle happened. If anything, my metrics looked better before I started ranking.

SEO 102

SEO Social Media Search Engineer 102

Occam's Razor

JUNE 4, 2012

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. My latest video was on how to find meaningful insights, faster, when performing paid search analysis with web analytics tools (rather than, say, the AdWords or Bing UI). Criminal behavior. You decide what the keyword is.

Analytics 127

Analytics Campaign Search Customer 127

ConversionXL

NOVEMBER 23, 2022

This defines how to connect problem themes to a metric strategy, building a metric-driven action system. The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements. What are the priority customer problems and opportunities? How will you act? Gaetano DiNardi.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

SEPTEMBER 3, 2021

But ASO, like search engine optimization, fails when worshipped like a false god. We can’t rely on install metrics alone to substantiate success. Otherwise, you’ll live in an inflated metrics loop that doesn’t reflect true, long-term value. 70% of Apple App Store visitors use app store search to discover apps.

Metadata 121

Metadata Technical Review Retention Metrics 121

ReadWriteStart

JULY 7, 2021

An advanced search and filter option – f or the users to choose the correct courier delivery service based on availability, location, price, and rating of the parcel delivery executive. Tactics like influencer marketing, organizing business events, publishing press releases, and search engine optimization (SEO) must be implemented.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

Occam's Razor

JANUARY 2, 2013

It helps you understand how reliant the company/client is on Search (too much is actually not good). If you don't see other sources (campaigns – email, social, display) are not tagged. Search is always big for everyone. What is Search really good at selling? What other sources are big for them?

Analytics 159

Analytics Search Campaign eCommerce 159

ConversionXL

JULY 8, 2020

Google is the biggest search engine ad platform in the world. I’ll walk through the step-by-step process to set up Microsoft Ads as well as best practices for running campaigns. . When first creating your Microsoft Advertising account, you have the option of importing campaigns from Google. Dynamic Search Ads.

PPC 100

PPC Matching Software Review Campaign 100

ConversionXL

SEPTEMBER 10, 2018

Growth killer #2: Different goals and metrics. The second thing that holds companies back: departments and vendors trying to grow a huge array of different goals and metrics: The SEO team may want to improve rankings and search engine traffic; The email agency may be looking to increase subscribers; and.

Metrics 132

Metrics Campaign Channel Advertising 132

The Startup Magazine

OCTOBER 22, 2021

Make Sure Your Website is Optimized For Search Engine Success. If you want to make it easy for both consumers and search engines to find your new website, you need to educate yourself about search engine optimization. These campaigns help you establish a dialogue with your audience and keep them engaged.

Marketing 141

Marketing Social Media Campaign Startup 141

Hearpreneur

APRIL 9, 2023

For instance, companies can engage with clients all over the world by utilizing digital marketing strategies such as search engine optimization (SEO), social media marketing , and email marketing. My team already uses systems like Jasper, Quillbot, and ChatGPT to create better campaigns for our partners.

Technical Review 106

Technical Review Artificial Inteligence Technology Entrepreneur 106

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. They allow you to create and optimize campaigns based on actionable evidence rather than intuition. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Steve Blank

DECEMBER 11, 2020

Google, at the time, was overhauling the back end of their search engine. They built their search engine 20 years ago. Bigger jets, bigger engines, bigger ships, as opposed to the small changes that can make an enormous difference. When I sat down with Admiral Selby , we talked about Google. 1 is measurement.

Technical Review 332

Technical Review Taiwan Technology Design 332

Up and Running

JUNE 27, 2018

Gathering your team to plot out your next marketing campaign can seem daunting, especially for a new business. If you aren’t strategic and thoughtful about how you spend your money, you’re more likely to waste your money on campaigns and tactics that don’t work. . Include strategic call-to-actions on your campaigns (e.g.

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

Duct Tape Marketing

MAY 23, 2013

These are the first six key metrics non-robots must track to understand Facebook Page performance, why you need them and where to find them. #1: The fan reach metric is not available in the Facebook statistics interface; that would be way too easy for hard working marketers like us, right? 1: Fan Reach. Here’s the scoop-.

Metrics 77

Metrics Social Media Viral Technical Review 77

Women Entrepreneurs Can

JULY 25, 2021

You might have been told that one of the most important things that you should do for your website is search engine optimization or SEO. So, when a user searches for the keyword a company bid on, their paid ad has a chance of appearing on the very top of the SERP. How to Improve Your PPC Campaigns. Run a Branded Campaign.

PPC 59

PPC Campaign Conversion SEO 59

Hearpreneur

FEBRUARY 13, 2022

Experiential marketing campaigns, such as live streaming of events, may attract a big audience to a business. 2- Growth of voice search. Consumers are loving the convenience of simply speaking what they want, from movie requests to directions, thanks to enhanced voice search. 3- Visual search. Photo Credit: Sep Niakan.

Artificial Inteligence 111

Artificial Inteligence Software Review Technical Review Entrepreneur 111

ConversionXL

MARCH 4, 2020

Don’t choose metrics that are similar but not the same. Otherwise, it’s easy to turn a small discrepancy into a massive issue—one that torches year-over-year data comparisons and just about all of your quarterly (even annual) metrics. Every tool has its own methods for various metrics. Why does it happen? Why does it happen?

Analytics 88

Analytics IP Metrics Conversion 88

YoungUpstarts

JUNE 9, 2013

Goals and Measurements : Like any strategic endeavor, social media marketing must be aligned to the organization’s vision, and cascade downwards into discrete goals, strategies, tactics and metrics. Common measures include quantity of connections (friends, followers), online influence , share of voice , and reach.

Technical Review 159

Technical Review Social Media SEM SCRUM 159

YoungUpstarts

AUGUST 18, 2020

Marketers can take advantage of various digital channels, including but not limited to search engines, email, social media, and web applications. The elements that constitute a cohesive digital marketing strategy are mobile marketing, organic search, content marketing, social media marketing, and email marketing.

Entrepreneur 286

Entrepreneur Marketing Social Media SEM 286

ConversionXL

MARCH 3, 2016

Once you’re sure your analytics are healthy, you can begin trying to understand the five key elements of custom reports: users, sessions, hits, metrics and dimensions. Dimensions: Every report is made up of dimensions and metrics. Metrics: Every report is made up of dimensions and metrics.

Analytics 48

Analytics Customer PPC Metrics 48

Up and Running

SEPTEMBER 15, 2021

Reports are vital for establishing the success of marketing campaigns and tracking sales trends. So too is the task of compiling a report in such a way to clearly show the results of your campaigns and provide insight into what next steps you need to take. Identify your metrics.

Sales 137

Sales Metrics Customer Analytics 137

crowdSPRING Blog

JANUARY 28, 2019

Social Triggers is the brainchild of Derek Halpern – entrepreneur, marketing expert, and one-man success engine. You’ll find insightful articles on social media, SEO and organic search, retargeting campaigns, content marketing, lead conversion, copywriting, and more. Neil Patel’s Blog. Social Triggers.

Small Business 106

Small Business Marketing Social Media SEO 106

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

Metrics 55

Metrics Design Entrepreneur Startup 55

Duct Tape Marketing

JANUARY 7, 2020

Why Paid Search Must Be Part of Your Mix written by John Jantsch read more at Duct Tape Marketing. If anything, the importance of advertising in general, and of paid search in particular, has increased in the past few years. So let’s take a closer look at paid search. How can paid search assist in lead generation?

Search 71

Search PPC Kansas City B2C 71

Brandanew

MAY 29, 2015

What is Growth Hacking: A definition before we start: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. What good is a 15K community that talks about nothing in common and has been bought?

Curation 100

Curation Social Media Viral Startup 100

YoungUpstarts

JULY 3, 2018

It provides unlimited resources and tools to help them implement, measure, track, regulate, and evaluate their marketing campaigns. But if you want a wider choice for keyword planning outside of the Google search engine, there are other tools that can help. Use it to find the most searched topics and areas of audience interest.

Social Media 221

Social Media Startup SEO Analytics 221

Occam's Razor

SEPTEMBER 20, 2010

People driven by your offline campaigns. If you were really smart you would use campaign tagged vanity url so you can segment them!]. Free, non-campaign, traffic. In a nutshell these are people show up without invitation (email, display, social campaigns) or they are people who already know you.

Analytics 122

Analytics Software Review Campaign Flash 122

Occam's Razor

DECEMBER 20, 2010

What campaigns? It shows the distribution of the pages people see on your site (not the "silly" metric, average page views per session). 12.11% from Organic Search via Google. What campaigns have a higher percentage of these people? See the campaign (utm_) tracking parameters? They just left. Not enough?

Analytics 118

Analytics Web Social Media Search 118

The Startup Magazine

JULY 9, 2020

Improving your visibility and Rankings on Search Engines with SEO. Many startups are using the pandemic to invest in SEO or Search Engine Optimization. SEO is the process of ranking your website for your industry-relevant keywords on search engines. Improve traffic figures, metrics and digital performance.

Social Media 90

Social Media PPC Marketing SEO 90