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Common B2B Challenges and How To Solve Them

ConversionXL

No surprise, during this time, many B2B businesses were struggling to adjust to a world without physical events. Canceled events and tradeshows increased the focus on outbound activities. This process helped us define accounts with the highest revenue potential which we then ran highly perosnalized campaigns to.

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Data Discrepancies in Google Analytics: What Can Go Wrong, Why, & How to Fix It

ConversionXL

And before you try to fix one… After figuring out what could be broken, go through the funnel yourself and make sure that certain events are indeed missing or broken or that something else is off. Exclude office IP addresses using Google Analytics filters. Image source ). Issue: Google Analytics is missing some conversions.

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Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

Is the office IP address filtered out? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Is your home IP address filtered out? Are the IP addresses of remote employees filtered out? Solution: Use an Event push in your email links. Are you doing country filtering? Filter Creation.

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Social Networking and Business Value

SoCal CTO

Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities. This Panel will explore issues such as: How can companies best utilize social networking media?

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Name A Startup

ultralightstartups.com

April 24, 2013 – Event Recap. April 4, 2013 – Event Recap. May 14, 2012 – Event Recap. April 11, 2012 – Event Recap. Future Energy – Virtual Events. Past Events. Engage an IP lawyer for more thorough analysis). Upcoming Event Sell Tickets Online through Eventbrite.

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The Advanced Guide to Transactional Emails That Convert

ConversionXL

Promotional emails are strategically sent to promote a specific marketing initiative or campaign. A triggered email, on the other hand, is HTML generated by combining a custom template with user data around a specific event, and then sent directly through an ESP (like Mandrill, Postmark, or SendGrid) to that user.” (via via Litmus).

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Email Deliverability: Get into More Inboxes, More Often

ConversionXL

There are few things worse as a marketer than putting a ton of time and effort into your email campaigns only to see them perform poorly. While the usual suspects of content , design , and campaign strategy make a difference, none of that matters unless your email actually makes it to your subscriber’s inbox. Domain Keys (DKIM).

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