Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. In this post I want to share four angles on secure search: 1. want to protect user privacy.

Search 154

Search SEO Analytics Engineer 154

ConversionXL

JANUARY 29, 2016

What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. Achieved CPAs that were 34% cheaper than non-brand search campaigns. It’s an afterthought.

Campaign 48

Campaign PPC Audience eCommerce 48

ConversionXL

NOVEMBER 23, 2022

Salesforce, for example, increased its revenue market share to 18.4% The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements. Peep Laja: “How to win” Peep started with a reality check: there have never been as many brands as there are today.

B2B 94

B2B Marketing Curation PPC 94

Occam's Razor

JUNE 4, 2012

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. My latest video was on how to find meaningful insights, faster, when performing paid search analysis with web analytics tools (rather than, say, the AdWords or Bing UI). Criminal behavior.

Analytics 127

Analytics Campaign Search Customer 127

Duct Tape Marketing

JULY 9, 2019

Why A Solid Landing Page is Key to Effective PPC written by John Jantsch read more at Duct Tape Marketing. Some marketers choose to send prospects who click on their paid search results to their website’s homepage. While landing pages serve a number of other purposes , one of my favorite techniques is to create one for PPC ads.

PPC 73

PPC Search Conversion Revenue 73

Both Sides of the Table

OCTOBER 29, 2009

Many people have speculated a variety of revenue sources such as charging 3rd parties for their data, charging power users for their accounts, charging “verified users&# for their certified accounts, etc. We’ve run enough campaigns to known that users have been tolerant of authentic ads. So did the media.

Technical Review 286

Technical Review Advertising Early Stage Internet 286

YoungUpstarts

JUNE 18, 2020

Effective marketing campaigns will help you build brand awareness, increase sales, and boost your bottom line. Posting regular blog posts and articles can also have a significant impact on your search engine optimization (SEO) and boost your rankings on search engine result pages.

Marketing 195

Marketing Social Media Startup PPC 195

Hearpreneur

FEBRUARY 13, 2022

Experiential marketing campaigns, such as live streaming of events, may attract a big audience to a business. 2- Growth of voice search. Consumers are loving the convenience of simply speaking what they want, from movie requests to directions, thanks to enhanced voice search. 3- Visual search. Photo Credit: Sep Niakan.

Artificial Inteligence 104

Artificial Inteligence Software Review Technical Review Entrepreneur 104

Up and Running

MARCH 3, 2021

47% of small business owners execute marketing campaigns entirely on their own. Because pay-per-click advertising (PPC) needs to be an option you consider in order to reach your customers and stay competitive online. What is PPC? PPC stands for “pay-per-click advertising.” PPC vs SEO — What’s the difference?

PPC 81

PPC Small Business Management Advertising 81

Duct Tape Marketing

JANUARY 7, 2020

Why Paid Search Must Be Part of Your Mix written by John Jantsch read more at Duct Tape Marketing. If anything, the importance of advertising in general, and of paid search in particular, has increased in the past few years. So let’s take a closer look at paid search. How can paid search assist in lead generation?

Search 71

Search PPC Kansas City B2C 71

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Campaign setup and ad copy writing.

Search 225

Search Engineer SEM Widget 225

ConversionXL

MARCH 3, 2016

If you go into Google Analytics without the right questions in mind, you’ll get lost after hours of unguided searching. That can inform your content, SEO and PPC strategies. Note that when you drill down, you’ll be able to see specific campaign information. PPC Custom Reports. PPC Campaign Goal Performance.

Analytics 48

Analytics Customer PPC Metrics 48

The Startup Magazine

JULY 9, 2020

Are you a startup struggling to optimize your sales and revenues because of the Coronavirus pandemic? Improving your visibility and Rankings on Search Engines with SEO. Many startups are using the pandemic to invest in SEO or Search Engine Optimization. Build your credibility on search engines. Paid Campaigns on Digital.

Social Media 90

Social Media PPC Marketing SEO 90

The Startup Magazine

FEBRUARY 7, 2021

When you measure the digital marketing campaigns, you will realize which tactics are working and which are not. Then you can focus on the adjustment of a campaign to boost your success. SEO will help you to engage with those consumers who are searching for a topic relevant to your company or business.

Social Media 133

Social Media Marketing Advertising Campaign 133

ReadWriteStart

MARCH 3, 2021

Many new businesses have a small customer base, limited revenue, and a finite amount of funding to work with. Content marketing is also effective because it has a natural synergy with search engine optimization (SEO). It also increases your “authority,” or trustworthiness, which can, in turn, boost your search engine rankings.

Early Stage 125

Early Stage PPC Retention Churn Rate 125

Occam's Razor

SEPTEMBER 20, 2010

People driven by your offline campaigns. If you were really smart you would use campaign tagged vanity url so you can segment them!]. Free, non-campaign, traffic. In a nutshell these are people show up without invitation (email, display, social campaigns) or they are people who already know you.

Analytics 122

Analytics Software Review Campaign Flash 122

ConversionXL

AUGUST 19, 2020

It’s the same for search engine marketing. PPC has a role. Ask the following six questions to help SEO and PPC teams collaborate—and achieve better results than either could on their own. Are SEO and PPC teams communicating effectively and sharing insights? You wouldn’t hire a brain surgeon to treat your heart condition.

PPC 69

PPC SEO Channel Analytics 69

Duct Tape Marketing

JULY 23, 2019

How to Improve Customer Retention Through Paid Search written by John Jantsch read more at Duct Tape Marketing. But the great thing about paid search is that it’s also a powerful way to improve customer retention. Here are some ways to put paid search to use specifically in boosting customer retention for your brand.

Retention 68

Retention Search Customer PPC 68

YoungUpstarts

NOVEMBER 7, 2018

Many companies make presumptions about their customers, which can lead to ineffective marketing campaigns that provide little return on their investment. This means distributing leaflets, posting flyers in store windows, and embarking on a direct mail campaign. Turn to Pay-Per-Click Advertising to Rank in the Search Engines.

Customer 127

Customer PPC Startup Advertising 127

Duct Tape Marketing

JUNE 8, 2017

How to Increase PPC CTR with These Quick Tips written by Guest Post read more at Duct Tape Marketing. Being a digital marketer, you keep hearing about CTR and also know that it holds utmost importance in digital marketing especially when it comes to PPC. Basically, there are a lot of reasons for you work on improving your PPC CTR.

PPC 54

PPC Matching Search Conversion 54

Women Entrepreneurs Can

APRIL 22, 2022

Before we get into the specifics of sure-fire new business initiatives, keep in mind that you will need to test, trial, and deploy several sorts of campaigns on a consistent basis. Online advertising includes Google Adwords, also known as pay-per-click (PPC), native advertising, display advertising, and banner advertising.

SEM 64

SEM Customer Social Network PPC 64

YoungUpstarts

APRIL 15, 2018

A good e-commerce solution will make it easy for them to find the products they need; show them their past orders; provide clear and consistent pricing and campaign information; an immediate purchase confirmation, and tracking, so they know exactly when to expect their order. Up-selling and cross-selling means new revenue opportunities.

B2B 153

B2B B2C PPC SEO 153

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. No changes were made to the customer journey, and it had nothing to do with revenue lift. Yet, this was a successful growth marketing campaign.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

JUNE 24, 2020

However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. This article explains what click fraud is, shows how it can impact your campaigns, and shares ways to reduce its impact on your marketing. Competing businesses may click on each other’s PPC ads to waste money. Click farms.

PPC 121

PPC IP Idaho Non-Compete 121

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Digital marketing metrics are values that are used to track and measure campaign performance. With this in mind, let’s look at 13 digital marketing metrics to track for campaign effectiveness. What are digital marketing metrics?

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

MARCH 3, 2021

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns.

PPC 146

PPC SEO Campaign Analytics 146

trada.com

APRIL 7, 2010

Trada Blog: Paid Search Marketing, Online Advertising and Small Biz Trada's blog for small businesses making paid search, online advertising and social media easier to understand. The perfect situation is to have a few people moving between all the categories. We did this with in-house user groups almost from the very start.

Stealth 40

Stealth PPC Advertising Conversion 40

searchengineland.com

MAY 30, 2012

Search Week Newsletter. Search Month Newsletter. B2B Search Marketing. In House Search Marketing. Local Search. Mobile Search. Multinational Search. Paid Search. Search & Analytics. Search & Analytics. Search & Conversion. Search & Display.

SEO 54

SEO SEM Social Media Search 54

ConversionXL

OCTOBER 7, 2022

For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC. Here’s an example of a CAC analysis spreadsheet by Startup Tools : This will give you an overview of campaign effectiveness and help you identify any trends or patterns impacting profit margins over time.

Acquisition 22

Acquisition eCommerce Cost Customer 22

ConversionXL

JULY 10, 2014

Set up a Twitter search for all the @replies to their customer service account if they have one, or at their main account if they don’t, and monitor it on TweetDeck. If a competitive shopping cart solution were to run a campaign targeting 3d cart customers, highlighting how their cart. Fixed the speed & customization problem.

Software Review 72

Software Review Lead Generation Design Campaign 72

ConversionXL

JULY 29, 2020

Did you know that Amazon has surpassed Google as the go-to search platform for shoppers looking for products? When customers have a specific product in mind, more turn to Amazon search than Google. The fundamental difference between Amazon and Google search. You run a search. So where do the two search engines diverge?

SEO 113

SEO PPC Algorithm Software Review 113

ReadWriteStart

FEBRUARY 10, 2011

Google PPC is a key channel for customer acquisition for many e-commerce and online businesses, yet keywords have become quite competitive, and the costs of campaigns for certain keywords tend to be extremely high. For this week's One Million by One Million roundtable, we discussed an important topic that many entrepreneurs are facing.

PPC 114

PPC Entrepreneur Silicon Valley Incubator 114

ConversionXL

MAY 27, 2022

It aims to fuel your sales pipeline , shorten the sales cycle, and generate revenue. In other words, it boosts revenue by delivering the right information to the right people at the right time so that they can make confident decisions. ROI on marketing-sourced revenue. Deciding between LBM and ABM.

Demand 91

Demand Lead Generation PPC Leadership 91

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Create a segment for Organic Search traffic. More traffic, not that hard.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

JUNE 2, 2022

In this article, you’ll learn how to define your ABM strategy so you can target the right accounts and increase your revenue. It’s not a channel, campaign, or tactic. Think of it as a filter that helps you find the highest chance of return on investment, revenue potential, and profitability. A client may offer more than revenue.

Customer 98

Customer Marketing Channel Acquisition 98

Duct Tape Marketing

OCTOBER 21, 2014

You began your AdWords campaign for your small business with high hopes and launched it, excited to fulfill orders from your new customers. However, with each new “fix” you spent more of your time and money – but added no new revenue. By default your ads shows for a huge variety of searches that you never intended.

Philadelphia 68

Philadelphia Cost Matching PPC 68