Steve Blank

APRIL 5, 2017

They created the “Intel Inside” campaign. Apple was trying to resurrect a then-dying company by reminding people what Apple stood for with their “Think Different” ad campaign. Smart CEOs treat communications as a force multiplier for sales, a tool to dramatically increase valuation and the vehicle to get acquirers lined up at the door.

Marketing 312

Marketing Audience Technical Review PR 312

ConversionXL

AUGUST 11, 2021

A well-thought-out strategy lays the foundations for your sponsorship efforts in the same way a marketing strategy guides your marketing campaigns. A sponsorship strategy should cover five areas: Assets Audience data Asset valuation Activations Market identification. Asset valuation. Therefore it’s important to follow up.

Audience 139

Audience Social Media Email Ruby 139

Haystack

DECEMBER 29, 2018

Also during this time, the underlying metrics in that business can change positively, potentially trapping companies to accept the initially-agreed upon valuation. by a mile, continued to soar in volume and valuation. the firm may have a right to raise up to $100B but may not call all of it).

Technical Review 165

Technical Review Venture Capital Russia China 165

ReadWriteStart

JULY 12, 2019

So much so, that there was a half-joking consensus that adding either to your pitch deck meant an immediate 10% valuation bump with investors. It shouldn’t be a surprise that the buzz surrounding AI/machine learning and early stage startups peaked in 2018. But the standard for “AI-powered” varies widely — and not only in startups.

Artificial Inteligence 132

Artificial Inteligence Technical Review Software Review Startup 132

Startup Professionals Musings

SEPTEMBER 22, 2021

His campaign only lasted a year, but it convinced some that he was a potential visionary and a constant learner. They need to believe your valuation, based on current revenue and intellectual property, and feel the equity offered gives them a real return for the risk. Show that you love change, but understand reality.

Intellectual Property 352

Intellectual Property Equity Bootstrapping Valuation 352

YoungUpstarts

MARCH 14, 2016

Before a quiet acquisition by PCH Innovations for just $15 million, Fab had raised 11 rounds of VC funding at a $900 million valuation. Sure, VC cash can boost your business to new heights, but it also reduces your equity in the company, forces you to focus on company valuation, and provides a false sense of financial security.

Venture Capital 100

Venture Capital Securities and Exchange Commission New York City Cofounder 100

The Startup Magazine

OCTOBER 22, 2020

The efficacy of advertising and promotional campaigns must be judged and measured. It can help you polish up your campaign in alignment with the interests of your viewers. A professional with a business analytics degree can immensely help your business create a detailed portfolio to manage your products.

Analytics 132

Analytics Portfolio Advertising Technical Review 132

Both Sides of the Table

MARCH 21, 2013

The closest analogy I have for a PS person is a “sales engineer” who is normally a technical staff member who assists in sales campaigns. It also is a great way to finance your business without facing dilution before you actually raise venture capital and when the valuation you might get from angels is less than you’d want.

Software Review 321

Software Review Software IP Technical Review 321

David Teten

DECEMBER 3, 2019

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. GF Data collects and publishes proprietary valuation, volume, leverage and key deal term data contributed by over 200 lower-middle market private equity funds and other deal sponsors, providing a unique negotiating tool. 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Both Sides of the Table

NOVEMBER 14, 2017

We weren’t in enough cities to do national advertising campaigns yet we weren’t centralized enough to benefit off of our central marketing traction. Whereas New York City has very high real estate costs and very high salaries, launching in Chicago and D.C.

Operations 286

Operations New York City Technical Review Startup 286

Steve Blank

MAY 19, 2015

Equally important their VP of Marketing had brilliantly executed a stream of social media campaigns (Facebook likes and partnerships, email campaigns, etc.) Their content was topical, targeted and refreshed daily. to drive traffic to their site, which they then turned into ad revenue.

Technical Review 120

Technical Review Salary Early Stage Software Review 120

Up and Running

SEPTEMBER 10, 2014

Moreover, only 13% of these successful campaigns raised over $20k. Taking a campaign online and encouraging non-accredited investors to use a crowdfunding platform is a great way to show their support, manage the volume, and market your business. Be realistic about your valuation. That’s become “expected.”

Angel Investor 159

Angel Investor Technical Review Software Review Accredited Investor 159

ConversionXL

JULY 16, 2021

It took 10 years and steady growth, punctuated by a brilliant messaging strategy, to achieve a $5 billion valuation. . Your messaging strategy needs to align with every other marketing campaign and consideration you deploy. A quick Google search shows us several other top-dollar coolers on offer: Why are Yeti all the rave?

Audience 127

Audience Framework Differentiation Software Review 127

Startup Professionals Musings

AUGUST 29, 2018

According to Yahoo Finance , less than a third of crowdfunding campaigns currently reach their goals, and the rest have to return anything they do collect. It is this growth that concerns many investors: Startup valuations can’t be negotiated via crowdfunding. That exceeds the amounts contributed in the U.S.

Equity 180

Equity Due Diligence Angel Groups Liquidity Event 180

crowdSPRING Blog

DECEMBER 21, 2012

This is a very useful valuation tool from AngelList (browse startup valuations) - [link]. 30 Clever Examples of Park Bench Advertising Campaigns – [link]. 30 Clever Examples of Park Bench Advertising Campaigns – [link]. Good read about how Aviary changed its business model | The Verge - [link].

Social Media 100

Social Media Small Business Design Media 100

Up and Running

NOVEMBER 12, 2014

The SEC’s proposed rules (mandated by the JOBS Act of 2012) amend the Securities Act of 1933 and the Securities Exchange Act of 1934 to allow the offer and sale of securities through an internet crowdfunding campaign, similar in some respects to donation crowdfunding campaigns conducted on Kickstarter and Indiegogo.

Equity 125

Equity SEC Technical Review Security 125

The Startup Magazine

SEPTEMBER 10, 2020

A translation management system can help your organization meet this challenge, whether developing marketing content for microsites or outgoing email campaigns. Today, many companies struggle with managing the sheer volume of localized content that they create. Now you know more about finding the best translation management systems.

Management 110

Management Non-Compete Technical Support Software 110

crowdSPRING Blog

APRIL 26, 2013

What is the best time to send email campaigns? What is the best time to send email campaigns? Q1 Venture Capital Spending & Number Of Deals Down, M&A Activity Drops 44 Percent And Pre-Money Valuations Plummet – [link]. What is the best time to send email campaigns? Great data – [link].

Social Media 90

Social Media Small Business Design Media 90

The Startup Magazine

MARCH 17, 2020

In addition, the method is very versatile — it can be applied not only to a company’s overall business situation but also used to analyze segments of the business or individual marketing campaigns. How To Use a SWOT Analysis To Boost Your ROI. SWOT stands for strengths, weaknesses, opportunities, and threats.

Marketing 109

Marketing Intellectual Property eCommerce Advertising 109

Hearpreneur

AUGUST 5, 2020

We have a campaign to make consumers more aware of how their products are made, which will in turn dictate how producers are going to create these products. With campaigns currently based around outreach, email marketing, content marketing and several other forms, there’s always room for new ideas, innovation and shaking things up.

Technical Review 157

Technical Review Software Review Entrepreneur China 157

crowdSPRING Blog

FEBRUARY 16, 2011

Seed Stage Valuation Guide – [link]. Remarkable valuation for Zynga – but their profits might actually justify it – [link]. Good look at the Harley ad campaign crowdsourced through @VictorsnSpoils – [link]. Startups in stealth mode need one piece of advice – [link]. – [link].

Social Media 95

Social Media Small Business Design Media 95

Both Sides of the Table

APRIL 26, 2016

PR and non programmatic marketing often have a lagging affect so if you ran a big out-of-home marketing campaign that created brand awareness you may find that conversion actually takes place 60–90 days later. This can be a spectacular situation IF there is freely available capital to fund the company at good valuations.

Metrics 150

Metrics Cost Acquisition Startup 150

crowdSPRING Blog

SEPTEMBER 14, 2011

VC valuation spreadsheet – [link]. More data showing reduced efficacy of email marketing campaigns – [link]. John Sculley on Steve Jobs and the Experience of a Lifetime – [link]. Excellent example from Uber on how to analyze data to improve your product/service – [link]. Are You Up For a Second Job?

Social Media 97

Social Media Small Business Design Media 97

Startup Professionals Musings

MAY 1, 2019

Even huge valuation increases will evaporate overnight when profitability is nowhere in sight, and you run out of money. Suddenly you face new overhead, with hiring, office space, benefits, and new advertising campaigns. Control costs and adjust prices to maintain your margin. Follow-up on receivables and watch the terms of big orders.

Silicon Valley 215

Silicon Valley Bankruptcy Metrics Valuation 215

Duct Tape Marketing

FEBRUARY 3, 2022

So just like with any other business, uh, in the agency space, the more profitable you are, the higher your valuation outside of the financials, there are some components that are unique to the agency space that go into, uh, what affects the valuation. Are they all SMBs small businesses or do you have enterprise really big clients?

Entrepreneur 80

Entrepreneur Technical Review Cofounder Valuation 80

crowdSPRING Blog

NOVEMBER 30, 2012

… Checking In on Foursquare’s Valuation – [link]. Campaigns | NYT FiveThirtyEight – [link]. Campaigns | NYT FiveThirtyEight – [link]. The danger of waiting to long to find a business model? Who says startups are easy | Om Malik – [link]. Your Brand is What You Do – [link].

Social Media 100

Social Media Small Business Central African Republic Design 100

Startup Professionals Musings

MAY 20, 2016

Lack of checks and balances on startup valuations. A startup that is listed on a crowdfunding platform gets no formal pushback or negotiation on its declared valuation. Unreasonably high early valuations hurt the entrepreneurs, as well as professional investors, later when a second round becomes a down round or can’t be negotiated.

Angel Groups 136

Angel Groups Accredited Investor Equity Due Diligence 136

The Equity Kicker

JUNE 4, 2014

Companies with greater revenues and stronger growth are able to raise bigger rounds at higher valuations. Similarly, companies with faster growth will get a way with lower revenues and/or be able to command higher valuations. Revenues and growth are only of significance if the company is otherwise attractive.

Revenue 146

Revenue eCommerce Affiliate Valuation 146

Both Sides of the Table

MAY 19, 2010

Current round: $35mm in Series C (extension of Series B at higher valuation) from General Atlantic, Matrix Partners. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. -CEO hinted to WSJ that it may go public in early 2011. Total raised: $29.5mm.

Partner 240

Partner New York City Cofounder Syndicate 240

Venture Chronicles

MARCH 11, 2011

I read that RadiumOne raised more money at a valuation rumored to be $200m. Everything we do is organic with one exception, we run a persistent retargeting campaign through Retargeter.com. I can see that. Retargeting is very popular and for good reason, it works.

Campaign 34

Campaign Valuation Acquisition Conversion 34

The Startup Magazine

MAY 30, 2019

Challenger brands, new entrants and start-ups don’t need expensive press, magazine and TV advertising campaigns that take a PhD to calculate the results for – they need cut-through, they need to build audience fast and they need to see quick return on their investment.

Marketing 76

Marketing Agile Social Network Valuation 76

Up and Running

FEBRUARY 8, 2016

They also had greater and more rapid increases in valuation at successive rounds of venture capital funding. At the time, I was enamored by the excitement of politics and campaign strategy, so it was a bit sobering when I spent a summer on a campaign for a state held office. The fact is, bookkeeping can be hard to learn.

Entrepreneur 60

Entrepreneur Software Review Balance Sheet Partner 60

VC Cafe

APRIL 20, 2022

Images – companies like Rosebud AI , Persado offer advertisers images on demand for their campaigns. Avatar technology – Ready Player Me , and Genies (which raised $150M in funding earlier in April, reaching $1 billion valuation) are two examples of startups working in the avatar space.

Audio 185

Audio Algorithm Advertising Video 185

Up and Running

JANUARY 14, 2022

Our major challenge was how do we compete with companies that have billion-dollar valuations, millions in investor funding, and millions in revenue? The first step into any campaign you launch should be research. Needless to say, there’s a lot of competition no matter what area of software you choose to tackle. Competitive analysis.

SEO 104

SEO Software Review Search Acquisition 104

Gust

SEPTEMBER 27, 2014

Make your public profile as sexy, comprehensive and enticing as possible, adding a short, well done, elevator pitch video (think “the kind of video you see on great Kickstarter campaigns”) and listing your full management team. And don’t forget the ability to customize your profile’s background.

Angel Groups 159

Angel Groups Elevator Pitch Software Review Deal Flow 159

crowdSPRING Blog

NOVEMBER 1, 2013

But a nearly $4 billion valuation? A Collection of Intelligent Print Ad Campaigns - crowdspring.co/1bPatCX. The Part They Don’t Tell You About Startup Team Building - crowdspring.co/1h0Qw02. ask employees for feedback instead of waiting for them to come to you – crowdspring.co/1akonho. Nuts - crowdspring.co/1akpXj7.

Social Media 94

Social Media Small Business Design Media 94

Startup Lessons Learned

APRIL 25, 2019

Back in March of 2015, I launched a Kickstarter campaign with these words: “Hi, my name is Eric Ries. Almost before I knew what had happened, nearly 10,000 people backed the campaign, far exceeding the number I expected and the amount they would entrust me with to bring this project to life. Buy The Leaders Guide from Audible

Audio 108

Audio Lean Cofounder IPO 108