ConversionXL

JANUARY 18, 2022

On brand building, Intuit co-founder Scott Cook once said: “A brand is no longer what we tell the consumer it is, it is what consumers tell each other it is.”. Create a consistent brand message that conveys your core values and mission across every channel so that people know who you are and how you’re different from the competition.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

JANUARY 28, 2021

Whether you’re looking to improve conversions or retention CDP’s can provide a holistic view of both your opportunities and areas for improvement. David Raab Founder at CDP Institute. Additionally, on average, businesses receive data and metrics from 28 unique sources. Michael Katz the cofounder and CEO of mParticle.

Technical Review 86

Technical Review Software Review Analytics Technical Cofounder 86

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Lessons Learned

MARCH 24, 2009

Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. Unfortunately, its easy to lose track of positioning effects when optimizing for a single metric.

Metrics 88

Metrics San Francisco Lean Viral 88

ConversionXL

FEBRUARY 3, 2022

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. What are “pirate metrics?”. What is growth marketing?

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

OCTOBER 13, 2015

How does retention differ among different acquisition channels? Notably, you can look at your customers on the highest pricing tear and distinguish their characteristics, such as the marketing channel that brought them in, their time to purchase, and other information. Will this cohort help me improve that metric?”.

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

MAY 29, 2014

Oli Gardner, co-founder of Unbounce, calls this “Conversion Momentum,” which is starting the conversation on one channel (like a blog post/ email/ or organic search result) and continuing the conversation on the landing page. Improving Secondary Actions. Conclusion.

Conversion 113

Conversion Analytics Metrics Vermont 113

Both Sides of the Table

FEBRUARY 20, 2017

They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Here’s how it goes: You have a business development group with two people.

Cofounder 164

Cofounder Retention PR SEO 164

Startup Professionals Musings

MAY 15, 2016

If you or your team sees you as an idea person, your first task as an entrepreneur should be to find a co-founder who can deliver. Finding a co-founder is rarely a bad thing, since two heads are always better than one in meeting all the startup challenges. Managing marketing metrics and the sales pipeline.

Cofounder 120

Cofounder Term Sheet Acquisition Metrics 120

ReadWriteStart

AUGUST 26, 2022

So, think of the typical two founders with a pitch book in a garage. Instead, that’s the sort of pre-series-A investment where companies or founders have visions of where they think there are underserved market needs, and they’re coming up with something super excited to try to solve that. . We’re a crossover fund.

Partner 132

Partner Cofounder Retention Acquisition 132

ConversionXL

OCTOBER 4, 2018

Judah Phillips, the co-founder and CTO of Vizadata and founder of SmartCurrent , explained: We already live in a world of “real-time” predictive analytics. which marketing campaigns, channels, touches, behaviors, and demographics are contributing to a business outcome, a form of “machine learning–based attribution.”.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

Hearpreneur

JULY 8, 2017

Todd McGuire is the Chief Technology Officer and co-founder of startup incentaHEALTH and we had to the opportunity to hear from him about starting business, the future of the company and what entrepreneurship means to him. I am the co-founder and CTO of the digital health care company incentaHEALTH. Tell us your story:

Technical Review 48

Technical Review Fractional CTO CTO CTO Hire 48

Startup Professionals Musings

MAY 9, 2015

If you or your team sees you as an idea person, your first task as an entrepreneur should be to find a co-founder who can deliver. Finding a co-founder is rarely a bad thing, since two heads are always better than one in meeting all the startup challenges. Managing marketing metrics and the sales pipeline.

Cofounder 120

Cofounder Startup Term Sheet Acquisition 120

ConversionXL

MARCH 1, 2016

Effective CO strategies turn passive browsing from existing website traffic into an interactive personal experience with more leads, sales and profits.”. Most believed it to be an emphasis on improving business metrics through a structured optimization process. But Isn’t Design Metrically Opposed?

Conversion 48

Conversion Metrics Analytics Design 48

Seeing Both Sides

FEBRUARY 25, 2016

. (this post was originally published in Harvard Business Review and is co-authored with Nadav Benbarak of Okta.). The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

. (this post was originally published in Harvard Business Review and is co-authored with Nadav Benbarak of Okta.). The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell.

Management 20

Management Analytics Technical Review Framework 20

Austin Startup

FEBRUARY 1, 2018

Darren Nix , Group Manager of the Assessments product team at Indeed and founder of the Y Combinator -backed startup Interviewed (acquired by Indeed), puts it this way: “Users can’t design your product for you. Hunter Brennick , co-founder and COO of Landing Lion , emphasizes humility and listening for product managers.

Management 85

Management Product Technical Review Software Review 85

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. There are too many products clamoring for attention. Is that a lot?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

MAY 29, 2014

Oli Gardner, co-founder of Unbounce, calls this “Conversion Momentum,” which is starting the conversation on one channel (like a blog post/ email/ or organic search result) and continuing the conversation on the landing page. Improving Secondary Actions. Conclusion.

Conversion 62

Conversion Analytics Metrics Vermont 62

Startup Lessons Learned

APRIL 14, 2009

It should be even more important to the founders themselves, because it demonstrates that their business hypothesis is grounded in reality. Every board meeting, the metrics of success change. These founders have not managed, to borrow a phrase from Steve Blank , to create a scalable and repeatable sales process.

Customer 167

Customer San Francisco Lean Hockey Stick 167

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Startup Lessons Learned

DECEMBER 14, 2009

A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). Founders struggle with this question. Successful startups don’t.

Customer 156

Customer San Francisco Viral Lean 156

Hippoland

JUNE 26, 2016

Check out my side project Hustleathon , which helps founders get over their fear of rejection. But, for most companies, it will cover something like this (not necessarily in this order): Problem Solution / Your Product Traction / Your Unit Metrics Team Market Problem - Interestingly, most people glance over this slide.

Email 91

Email Seed Stage Cofounder Demand 91

ConversionXL

MAY 27, 2022

The channels. email nurturing, retargeting) require specific channels. Others span multiple channels. Which channels have the best engagement? The metrics. Vanity metrics are less important. Elevate your founder and employee personal brand. Take SparkToro founder Rand Fishkin.

Demand 115

Demand Affiliate Audience Leadership 115

Duct Tape Marketing

MARCH 30, 2023

She's the founder and CEO of JAM, a multi-million dollar global business that has connected millions of people through play. And what we're hearing a lot of these days is retention, right? So retention, engagement, energy, physical and mental health, a lack of connection and a lack of kind of innovation and creativity.

Retention 74

Retention Canada Channel Pay to Play 74

Up and Running

APRIL 28, 2015

Jesse Thomas and Lauren Fleshman are a married couple and the co-founders of Picky Bars, a business that makes and sells natural energy bars. Picky Bars was founded in 2010 based on the founders’ mutual interest in athletics and in creating the “perfect” energy bar for athletes like themselves.

Oregon 60

Oregon Metrics Cofounder Social Media 60

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition.

San Francisco 68

San Francisco Lean Retention SEM 68

www.vccafe.com

MARCH 11, 2013

.” Hackernews list of “Tools of the Trade” for startups - includes over 150 SaaS tools used by startups, and over 150 comments with interesting insights from founders. Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? customer retention, churn reduction, lifetime value. Founder Equity Issues.

Software Review 53

Software Review Technical Review Startup 53

VC Cafe

MARCH 15, 2016

Building on my experience of being part of a team that did exactly that for Dropbox in Europe, I will attempt to demystify the process and hopefully give a starting point, from which any founder can start building a distribution engine that creates happy customers. Jason Lemkin’s best advice on dealing with long sales cycles is to “ Chill.

Sales 60

Sales Marketing Sales Cycle B2C 60

Duct Tape Marketing

JUNE 13, 2017

He is the CEO and co-founder of growthhackers.com and he’s also the co-author of “Hacking Growth” – how today’s fastest growing companies drive break out success. And through the experiments that you then start to run, if I do it this way or this way, which has the better impact on my Norstar metric?

Channel 55

Channel Metrics Acquisition Non-Compete 55