ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., SEO, email marketing, Facebook advertising). Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Focus on the channels that offer the best ROI.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

MARCH 31, 2021

For this article, let’s consider just two metrics—an engagement metric—social shares and an SEO metric—keyword rank. The more shares a piece of content gets, the higher the chance of it ‘going viral. Search Engine Optimization (SEO). The process of keyword research for SEO alone, can help you understand what your audience wants.

SEO 163

SEO Metrics Social Media Audience 163

The Next Web

DECEMBER 12, 2013

When you travel, you are constantly on the go, so being connected to your mobile device might be your only digital lens into the world,” says Shaun Modi , designer at Airbnb. By focusing on designing our internal culture, it seamlessly translates to the experience we create, both online and offline. “By It all starts with culture.

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. One of the biggest channels to do that is through organic search traffic. The best SEO teams are formed by being cross functional (designer, content, SEO, engineer).

SEO 134

SEO Metrics Analytics Search 134

ConversionXL

APRIL 13, 2017

A growth team, however, is largely overlapped with product, engineering, and design as well. Anyone who figured out how to game Google’s algorithm (aka SEO) was leveraging both creativity and analytics to rapidly grow their company. This usually comes down to very company specific things, like what channels are effective for growth.

Analytics 99

Analytics Engineer SEO Channel 99

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s defensible distribution channels. Sometimes that’s product design so thrilling that every customer spreads the word to five more. A reliable paid acquisition channel results in a somewhat stable business. Design is important, yet many of the $1B+ SaaS public companies have poor design.

Restful 202

Restful Founder Revenue Acquisition 202

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 66

Channel Acquisition Framework B2B 66

The Next Web

JULY 20, 2013

Try what I call the “the viral reality check” or “bar test”: show your bar buddies your new app. An app with a unique design or feature has a significantly better chance of making it. The launch of an app is an event designed to get maximum exposure and start momentum. Do they want to have it right away? Timing and momentum.

PR 157

PR Development Team Review Viral Mobile 157

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Duct Tape Marketing

OCTOBER 10, 2017

Choosing the Right Marketing Channels for Your Business written by John Jantsch read more at Duct Tape Marketing. As of October 2017, there are roughly sixteen marketing channels available to us. Businesses need to get very, very good at getting clients in just a few of these channels. This applies to cross-channel leverage too.

Channel 57

Channel Marketing SEO Social Media 57

Duct Tape Marketing

MARCH 26, 2021

Staples has developed a reputation in the marketing industry for being a creator of viral content. His book, The Speed of Trust , is designed to help leaders build a collaborative team and environment on the basis of trust. Ben Shapiro got his start at eBay, where he served as their manager of business development and SEO.

Marketing 91

Marketing Silicon Valley Cofounder Framework 91

The Startup Magazine

JUNE 6, 2021

Do your market research to see what type of service consumers look for in your line of work, what products are currently trending, as well as what channels of communication and type of content your consumers prefer. Come Up with a Business Plan. Creating a business plan shouldn’t be something way too time-consuming.

Social Media 173

Social Media Audience Affiliate Startup 173

Up and Running

JULY 26, 2016

Just for reference, Slidebean is a SaaS presentation software where users can add content, and a finished presentation is designed automatically. Nov-15: Graphic Designer (growth/product). Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. Apr-15: Head of Marketing (growth team).

Revenue 60

Revenue Acquisition Channel Campaign 60

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Duct Tape Marketing

SEPTEMBER 30, 2022

2:48] Has design been a key differentiator for Typeform? [3:23] John Jantsch (02:48): And we can get into the specifics, but I mean, that design aspect has really been a key differentiator for Typeform, hasn't. And it's built into the actual design of the product. 3:23] As CMO, how do you look at the customer journey? [5:26]

Marketing 76

Marketing Differentiation B2C PR 76

ConversionXL

JULY 7, 2020

Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. Google requires on-page SEO, technical SEO , outreach, link building , and a months- (or years-) long wait—just to discover if it works or not. They post a similar design over and over again—many times each day.

Marketing 114

Marketing Viral Campaign Search 114

Brandanew

JUNE 3, 2016

Since 1996 when this statement was made by one of the world’s most successful entrepreneurs, the three words have gone really, really viral. Mistake #2: You didn’t do your best in SEO. Don’t take SEO for granted. Many blogs failed to get their content acknowledged just because of lack of good SEO techniques.

Campaign 100

Campaign Marketing Viral SEO 100

mashable.com

MAY 28, 2010

A name can be a prison,” says Michael Martine, the blogging and SEO expert behind Remarkablogger. Plus, since spammers rely heavily on popular keywords, names generated solely with SEO in mind can seem spammy. Just don’t forsake that natural ability because you’re so focused on domain names, SEO and empty vessels. Is It Sticky?

Naming 94

Naming Technical Review Social Media Startup 94

ConversionXL

MAY 27, 2022

Like SEO, demand generation is a long game. Pay attention to your close rate per channel. Doman-Pipe’s team does this with a dedicated feedback Slack channel and an internal “Voice of the Customer” report. This reveals content types, channels, and possible themes); What kinds of content do you share most often?

Demand 124

Demand B2B Distribution Channel 124

mashable.com

OCTOBER 27, 2010

COMEDIVA, a web production company developing a female-driven video comedy site, is searching for that multi-talented web developer / designer / SEO guru who can handle. View More » Dev & Design Snoop Dogg-Approved Dummy Text: Lorizzle New Adobe Suite Helps Publishers Crea. Kanye Wests Epic Hip Hop Opera "Runa.

Entrepreneur 94

Entrepreneur Social Media Technical Review Social Network 94

Duct Tape Marketing

MARCH 21, 2024

Tim shares his expertise on the ever-evolving world of SEO, shedding light on the crucial components that contribute to successful online visibility and rankings. Tim shares his expertise on the ever-evolving world of SEO, shedding light on the crucial components that contribute to successful online visibility and rankings.

SEO 65

SEO Technical Review Viral Video 65

mashable.com

NOVEMBER 30, 2010

View More » Dev & Design 5 of the Best New User Experiences of. SEO Specialist at Empirecovers.com (J. Bush to Visit Facebook HQ f. Kitschy Indie Spy Feature Premieres o. Aussie Scores Invite to Strangers Th. Our Favorite YouTube Videos This Week. Web Font Award Winners Showcase Why T. Google Wave Comes Back From the Dead.

Software Developers 79

Software Developers Software Development Software Review Software 79

Women Entrepreneurs Can

SEPTEMBER 6, 2020

User-Generated Content (UGC) is one of the most cost-effective and efficient SEO strategies. Conversions are crucial to say that SEO strategies are working. It is not just a channel to entertain but has become a useful tool for brand-building and an effective avenue for CSR (corporate social responsibility) activities.

Software Review 94

Software Review Social Media New Zealand Silicon Valley 94

Startup Lessons Learned

NOVEMBER 7, 2008

This is one of the blog we posted about how some company is doing SEO to promote the website. I too would be concerned about false negatives, but perhaps this strategy could be integrated into a broader market research strategy that included user engagement, viral marketing, etc which would all be quantifiable under the Google analytics.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

The Next Web

AUGUST 19, 2013

This post is about choosing the right sales strategy and channels for your startup from the start. Being an engineer, I built myself a kind of algorithm that helps determine an early-­stage startup’s sales channels, and that’s what I’m sharing with you today. Step 2: Choose your sales channels. Direct sales: Selling one-to-one.

Belarus 137

Belarus Viral Channel Startup 137

Duct Tape Marketing

JUNE 16, 2017

Live video is without a doubt one of the hottest channels right now. Not only will this help with SEO, but will help distribute your content to a brand new audience. For example, if you’re giving a presentation on SEO, you could ask the question “What are your biggest link building challenges?” Both during and after the fact.

South Africa 55

South Africa Audience Video Africa 55

ConversionXL

SEPTEMBER 10, 2019

It other words, it’s a team of designers and engineers. We had a designer, a front-end engineer, and a data scientist. Then, I evolved it into a growth team by hiring a designer and two engineers. Every team included a mix of designers, engineers, marketers, and copywriters. The growth teams that I’ve built.

Conversion 133

Conversion Technical Review Channel Engineer 133

Duct Tape Marketing

MAY 4, 2016

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

The Startup Magazine

MARCH 28, 2021

Some other important metrics to consider while measuring website traffic include: Numbers of sessions: It includes assessing how successful traffic-building strategies (SEO, PPC, etc.) Channel: Finding out which sources, such as email, organic search, and email, are used to calculate website traffic is another way to do so.

SEO 175

SEO Social Media Search Campaign 175

Duct Tape Marketing

AUGUST 25, 2015

Explore potential marketing channels. Explore potential marketing channels. I believe that there are 16 marketing channels available to us today. The real job for any business, depending upon where they are in terms of their growth goals, is to get very, very good at getting clients in just a few of these channels.

Marketing 28

Marketing Channel Viral Public Relations 28

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral.

San Francisco 68

San Francisco Lean Retention SEM 68

Duct Tape Marketing

MARCH 1, 2016

Lead generation is essentially a game of channels more than tactics. Meaning you need to find the right mix of channels that allow you to profitably attract a high enough number of leads over and over again in order to feed your growth objectives. You don’t simply assemble a few tactics; you master a few channels.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

YoungUpstarts

AUGUST 25, 2020

Because in the end … This type of marketing is widely practiced on social networks, especially on Facebook , where the capacity for dissemination and viralization of recommendations is brutal. Search engine optimization is technically called SEO and is part of every Digital Marketing strategy. . Email Marketing.

Marketing 179

Marketing Social Network Advertising United States 179

Startup Lessons Learned

SEPTEMBER 18, 2008

There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. If you sell an online service that solves a defined problem, you can compete in SEO or SEM.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

mashable.com

JANUARY 18, 2012

When inspiration strikes, it’s all too tempting to start envisioning your company logo, web design, signage, business cards, etc. Subscribe to the Business channel. Is Your Child Ready to Design Google’s Next Doodle? Design Galaxie. Follow Mashable Business. Become a fan on Facebook. More Stories in Business.

Naming 97

Naming Social Media Social Network RSS 97

ConversionXL

APRIL 11, 2016

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. Revue is a tool designed to help create email digest newsletters. This enables you to get reach on both, but prevents SEO cannibalization. But even they struggle to repeat their original success. The State of Video in 2016.

Video 48

Video Conversion Mobile Search 48

ConversionXL

JANUARY 13, 2021

One post went viral because—unbeknownst to us—it gave exquisitely timed reassurance to an anxious influencer, who then shared it. As a distribution channel, search rarely rewards tone, design, or angle. We planned to analyze them to create a visual history of one of the web’s most ardent champions of iterative design.

Search 127

Search Restful SEO China 127