Steve Blank

MAY 6, 2015

Waterfall Development. While it sounds simple , the Build Measure Learn approach to product development is a radical improvement over the traditional Waterfall model used throughout the 20 th century to build and ship products. Waterfall Development was all about execution of the requirements document.

Lean 120

Lean Agile Business Model Customer Development 120

Steve Blank

OCTOBER 25, 2022

How do they become present on new social media and communications channels? How to they use the new distribution channels competitors have adopted? How do they make these transitions without alienating and losing their existing customers, distribution channels and partners?

Framework 395

Framework Distribution Channel Leadership 395

Up and Running

MARCH 24, 2021

This requires you to take what you’ve learned during your market analysis to develop a market penetration strategy for your business. So, what exactly is a market penetration strategy and how do you develop one? By using your research to develop a market penetration strategy. Market penetration definition.

Software Review 146

Software Review Marketing Campaign Forecast 146

Version One Ventures

AUGUST 7, 2018

However, the pressure of sky-high housing costs, salaries and competition for suitable candidates is causing start-ups and investors to rethink their approach to distributed teams. Among our Silicon Valley-based portfolio companies, not a single company past “A” does not have a distributed team. Slack, Zoom). Slack, Zoom).

Silicon Valley 128

Silicon Valley Distribution San Francisco Denver 128

Startup Professionals Musings

DECEMBER 7, 2022

Continually add new marketing and distribution partners. Aggressively enter new markets and sales channels. If your website isn’t pulling in the growth you need, expand to Amazon and other channels. Growth requires market innovation as well as product. Real growth always requires real marketing. Marty Zwilling.

Startup 335

Startup Social Media Metrics Viral 335

adam.heroku.com

MAY 18, 2012

How To Scale a Development Team. An equally important challenge in a growing business is scaling your development team. Most technology companies hit a wall with dev team scalability somewhere around ten developers. Most technology companies hit a wall with dev team scalability somewhere around ten developers.

Developer 92

Developer Database Architecture API 92

Startup Professionals Musings

DECEMBER 14, 2015

"If we design a great product, investors will find us." Technologists forget that investors are buying a chunk of the business, not the product. Every solution needs a business team first who knows how to market, distribute and support the product. Business work should start only after the product is done."

Technical Review 120

Technical Review Startup Angel Investor Social Media 120

Startup Lessons Learned

SEPTEMBER 18, 2008

Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. Even with only a few months of development, third parties have crammed every single category in the store full of apps. I cant really tell.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Startup Lessons Learned

SEPTEMBER 7, 2008

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Ive attempted to embed the relevant slides below. Talk about waste.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Startup Professionals Musings

JULY 3, 2012

There are unknowns at every turn, leading product development, attracting customers, managing cash, and dealing with human resources and office politics. Too many startups simply follow the standard distribution channels, use standard pricing, and count on their one extra feature to give them the market.

Advisory Board 240

Advisory Board Forecast Early Stage Product Development 240

Startup Professionals Musings

APRIL 20, 2011

There are unknowns at every turn, leading product development, attracting customers, managing cash, and dealing with human resources and office politics. Too many startups simply follow the standard distribution channels, use standard pricing, and count on their one extra feature to give them the market.

Advisory Board 232

Advisory Board Startup Forecast Early Stage 232

ConversionXL

MAY 1, 2017

One of the greatest threats to long-term success is when companies aren’t vigilant enough about responding to the changes in their market—whether it’s by failing to spot product or channel fatigue, acknowledge new competition, make needed updates to products or marketing adjustments in a timely fashion, or embrace new technology coming online.

Technical Review 127

Technical Review Algorithm Channel Analytics 127

Startup Professionals Musings

SEPTEMBER 4, 2010

Whether your new software is ‘in the cloud,’ an online download, or distributed on a CD through various direct and indirect distribution channels, the process of localization is still a time consuming, manually intensive, and expensive effort. Despite all the hype and free tools, there still is not ‘an app for that.’

Software 200

Software Distribution Europe Database 200

Startup Professionals Musings

MARCH 9, 2020

Continually add new marketing and distribution partners. Aggressively enter new markets and sales channels. If your website isn’t pulling in the growth you need, expand to Amazon and other channels. Growth requires market innovation as well as product. Real growth always requires real marketing. Marty Zwilling.

Social Media 329

Social Media Metrics Viral Channel 329

Startup Professionals Musings

APRIL 3, 2016

Cash is always hard to find, but in many cases it’s even harder to find access to needed distribution channels, government contract expertise, or the special skills required to deliver your solution. It’s never too early to start marketing, since it usually takes as long to build marketing momentum as it does to build a product.

Intellectual Property 120

Intellectual Property Startup Angel Investor Viral 120

Startup Professionals Musings

APRIL 1, 2015

Cash is always hard to find, but in many cases it’s even harder to find access to needed distribution channels, government contract expertise, or the special skills required to deliver your solution. It’s never too early to start marketing, since it usually takes as long to build marketing momentum as it does to build a product.

Intellectual Property 120

Intellectual Property Angel Investor Viral Distribution 120

VC Cafe

JULY 15, 2021

What are the main channels for app marketing and distribution today? App discovery today: Word of mouth – family and friends remain the #1 channel for new app discovery. Ads – targeted advertising is perhaps THE most reliable channel to market and distribute a consumer app.

Mobile 190

Mobile Social Media Distribution PR 190

Version One Ventures

OCTOBER 31, 2016

The evolution of the growth function changed this dynamic, mashing together product dev and marketing as integrated functions. About five years ago, we saw the early waves of growth – typically an individual or two (“growth hackers”) who were championing growth within product development. New platforms as distribution tools.

Software Review 60

Software Review South Africa Hockey Stick Viral 60

Steve Blank

NOVEMBER 11, 2014

In the 20 th century corporate skunk works were used to develop disruptive innovation separate from the rest of the company. ——– In the 20 th century companies could be leaders in a market for decades by just focusing on their core product(s). Developed by Lockheed Skunkworks. CIA A-12 spy plane.

Channel 291

Channel Customer Development Distribution Restful 291

Both Sides of the Table

AUGUST 8, 2009

Traction can simply mean showing that you’re making progress with customers, product development, channel partners, initial revenue as a proof point, attracting well-known angel investors, winning industry awards / recognition. Funding is about developing a relationship over time. They hire key staff.

Technical Review 309

Technical Review Term Sheet Venture Capital Revenue 309

Startup Professionals Musings

APRIL 12, 2010

There are unknowns at every turn, leading product development, attracting customers, managing cash, and dealing with human resources and office politics. Too many startups simply follow the standard distribution channels, use standard pricing, and count on their one extra feature to give them the market.

Advisory Board 125

Advisory Board Startup Forecast Early Stage 125

Berkonomics

JULY 13, 2023

Example tactics for one strategy: [Email readers, continue here…] Strategy Three: Expand into at least three new continents through new distribution channels. Assign our development manager to localize design and oversee the needed enhancements to our product and support materials for each new territory.

Asia 62

Asia America Distribution Channel 62

Steve Blank

NOVEMBER 2, 2009

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. The Customer Development process (and the Lean Startup) is one way to do that.

Lean 257

Lean Silicon Valley Startup RSS 257

Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

Silicon Valley 267

Silicon Valley Product Startup Product Development 267

bizthoughts.mikelee.org

MARCH 8, 2012

Then go to hacker events and developer meetups. The development community is a friendly one (for the most part) and you’ll often find many people eager to help you out. You can earn the trust of other developers fairly easily if they see you willing to do this. Learn to write code yourself. startupcto

Technical Cofounder 40

Technical Cofounder Cofounder Technical Review Software Review 40

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. Another great way to test your idea is to create a minimum viable product, or MVP. This is the simplest version of your product minus the frills and frosting. Usually, this is via storefronts, online, or via distributors.

Software Review 74

Software Review Software Delaware Forecast 74

ConversionXL

MAY 27, 2022

Pay attention to your close rate per channel. If your product was developed to solve a real-world problem, your ideal customers already exist. Doman-Pipe’s team does this with a dedicated feedback Slack channel and an internal “Voice of the Customer” report. Channel and format do matter. Don’t “create” them.

Demand 124

Demand B2B Distribution Channel 124

Startup Lessons Learned

SEPTEMBER 22, 2008

For Neopets, its simply a side-effect of their game-like product design. Either way, you can use any marketing channel thats available to bring in new customers, including word of traditional advertising, SEO, SEM - wherever you can find prospects who are going to find your product addicting.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

YoungUpstarts

JUNE 6, 2018

Product Development. Marketing and distribution are recurring costs that you can only trim so far. Your product might “sell itself,” but it still has to get into customers’ hands somehow.) Once you’re in, huddle with mentors to refine your plan. Make it through enough cuts and you might even win a few bucks.

CPA 124

CPA Bandwidth Lean Startup 124

Up and Running

JULY 26, 2016

1x hacker in charge of product/development. 1x hipster working with both product and growth. Nov-15: Graphic Designer (growth/product). Dec-15: Developer (product team). We spent a year building a solid sales and growth team before we even expanded our product team. Big press (cheap or free).

Revenue 60

Revenue Acquisition Channel Campaign 60

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. I've developed distaste for the time on site metric. Bonuses have been distributed. And they will shock you with the profits they deliver.

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

AUGUST 24, 2021

A content marketing manager’s role may focus on overseeing the production and execution of content across social media, the company’s website, email, and other channels. A digital product marketing manager’s role will focus on a tech product, ensuring all channel communications are optimized and aligned with its positioning strategy.

Management 141

Management Marketing Campaign Social Media 141

Berkonomics

MAY 25, 2017

Strategy Three: Expand into at least three new continents through new distribution channels. Assign our development manager to localize design and oversee the needed enhancements to our product and support materials for each new territory. Email readers, continue here…]. EMEA, Asia, Latin America.

Asia 97

Asia America Distribution Channel 97

Startup Professionals Musings

JULY 29, 2016

Continually add new marketing and distribution partners. Aggressively enter new markets and sales channels. If your website isn’t pulling in the growth you need, expand to Amazon and other channels. Growth requires market innovation as well as product. Real growth always requires real marketing.

Social Media 120

Social Media Metrics Viral Channel 120

Startup Lessons Learned

APRIL 14, 2009

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.

Customer 167

Customer San Francisco Lean Hockey Stick 167

mashable.com

SEPTEMBER 12, 2011

For example, my company decided early on to hire a UI designer, which has helped tremendously with our product development. Then we allocated the saved money into hiring the highest quality developers available — especially those who have experience working with a distributed team. Check) Stage 2: Develop App. (in

Startup 79

Startup Social Media RSS Social Network 79