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Lessons Learned: Product development leverage

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in product development. Leveraged distribution channels.

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

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Why You Should Be Doing Product Discovery

YoungUpstarts

Like most entrepreneurs, you’ve probably mapped out the business plan, dreamed up the layout and you’re already snapping up domains and emailing developers with your plan. However, there is a wealth of information and knowledge that should be gained ahead of developing the MVP, which is known as product discovery.

Product 264
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10 Common Startup Mistakes That Are Rarely Admitted

Startup Professionals Musings

Cash is always hard to find, but in many cases it’s even harder to find access to needed distribution channels, government contract expertise, or the special skills required to deliver your solution. It’s never too early to start marketing, since it usually takes as long to build marketing momentum as it does to build a product.

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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

It outlines four major growth strategies: market penetration , market development , product development , and diversification. Market development. Market development involves taking existing products into new markets. These markets will have varying levels of familiarity with your brand and products.

Marketing 115
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Why Companies and Government Do “Innovation Theater” Instead of Actual Innovation

Steve Blank

Disruption today is more than just changes in technology, or channel, or competitors – it’s all of them, all at once. HR processes, legal processes, financial processes, acquisition and contracting processes, security processes, product development and management processes, and types of organizational forms etc.

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10 Popular Business Strategies That Most Often Fail

Startup Professionals Musings

Cash is always hard to find, but in many cases it’s even harder to find access to needed distribution channels, government contract expertise, or the special skills required to deliver your solution. It’s never too early to start marketing, since it usually takes as long to build marketing momentum as it does to build a product.