VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. What are the main channels for app marketing and distribution today? App discovery today: Word of mouth – family and friends remain the #1 channel for new app discovery.

Mobile 190

Mobile Social Media Distribution PR 190

Startup Professionals Musings

OCTOBER 9, 2023

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. The founder had simply not done the work to validate a price and customer segment. Test your channel and support strategy.

Technical Review 220

Technical Review Advisory Board Software Review Business Model 220

Startup Professionals Musings

JANUARY 30, 2021

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. The founder had simply not done the work to validate a price and customer segment. Test your channel and support strategy.

Technical Review 399

Technical Review Product Advisory Board Business Model 399

ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. Hugo Woodhead is the founder of Pilcro , which sells brand management software. Depending on the channel, delay until you’re ready for that channel.

Product 110

Product Campaign Acquisition Social Media 110

Both Sides of the Table

MAY 19, 2010

Founded in November 2007 in New York City by Alexis Maybank and Kevin Ryan (co-founder of DoubleClick); CEO is Susan Lyne (ex-CEO Marta Stewart Living Omnimedia) Revenue estimates: $50mm in 2008; $170mm in 2009 (versus budget of $150mm); $450mm forecasted for 2010. Founded in October 2006 by Jonah Peretti (co-founder of Huffington Post).

Partner 240

Partner New York City Cofounder Syndicate 240

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

ConversionXL

MAY 27, 2022

Pay attention to your close rate per channel. Doman-Pipe’s team does this with a dedicated feedback Slack channel and an internal “Voice of the Customer” report. This reveals content types, channels, and possible themes); What kinds of content do you share most often? Alternatively, founder of contentlift.io

Demand 124

Demand B2B Distribution Channel 124

Rob Go

JANUARY 12, 2015

Your product may have gotten traction due to some distribution hack or novelty factor, both of which may not lead to sustained usage and growth. Great teams fail to build a product and get early distribution successfully all the time. Great companies are often founded by first time founders who don’t seem obviously special.

B2B 28

B2B Early Stage Distribution Software Review 28

View from Seed

JANUARY 13, 2015

Great teams fail to build a product and get early distribution all the time. Great companies are often founded by first time founders who don’t seem obviously special. The observation here is that founders of great B2B companies more often than not have some demonstrable track record as operators or entrepreneurs.

Seed Stage 120

Seed Stage B2B Distribution Early Stage 120

crowdSPRING Blog

AUGUST 6, 2017

There are terrific free YouTube channels for entrepreneurs and small business owners and many online schools and sites offer free or low-cost online courses. “Acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.” ” Udemy.

Programming 73

Programming Technical Review Small Business Illinois 73

Sophia Perl of Wisdom

AUGUST 27, 2011

Today, I went to an event in the city of Campbell to hear Matt Mickiewicz, Founder of SitePoint, Flippa, and 99Designs, talk about how he got started. The main difference is that they were able to leverage their distribution channel. You can get more sign-ups using viral techniques.

EC2 53

EC2 Social Network Distribution Demand 53

Up and Running

JULY 26, 2016

This is what our hiring landscape looked like over the past year: Pre-2015, we hired three founders: 1x hustler in charge of strategic growth hacking. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If the CAC is above the LTV, but not too much—there’s some potential in this channel.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

MAY 29, 2019

What does it take to grow a YouTube channel? Is a channel more than the sum of its video parts? Some solutions are simple—you need a consistent visual presentation on your channel page and across videos. If YouTube channel growth has felt unattainable, you’re not alone. Are most companies’ YouTube channels succeeding?

Channel 106

Channel Video Audience Software Review 106

Brandanew

JUNE 15, 2015

Storytelling as a Content Marketing technique that was introduced in 2012 by the co-founder of Contently, Shane Snow. The most popular growth hacking techniques include social media and viral marketing. Viral marketing. Here are 10 buzzwords and content marketing definitions to watch out for this year. Storytelling. Owned media.

Viral 100

Viral Marketing Social Media SEO 100

SoCal CTO

OCTOBER 8, 2009

Normally, when I am talking to the founder of any startup trying to figure out what they need to do, one of the things I always try to do is understand their business at its core. The other thing that I think he's really done well is his look at value of different marketing channels. We need to make sure we have these numbers.

Metrics 225

Metrics Startup Retention Acquisition 225

YoungUpstarts

SEPTEMBER 13, 2018

by Rachel Strella, founder of Strella Social Media. Many prospects need a great deal of time and information before they decide to entrust others with managing their social media channels. Content doesn’t have to “go viral” to benefit your business. Invest in producing and distributing content; it pays off!

Social Media 113

Social Media Sales Cycle Media Audience 113

crowdSPRING Blog

AUGUST 6, 2017

There are terrific free YouTube channels for entrepreneurs and small business owners and many online schools and sites offer free or low-cost online courses. “Acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.” ” Udemy.

Programming 48

Programming Technical Review Small Business Illinois 48

Steve Blank

FEBRUARY 22, 2010

Putting together a financial model and having the founders understand the interrelationships of the variables that can make or break a business is a worthwhile exercise. As a founder you are testing a series of hypotheses about all the pieces of the business model: Who are the customers/users? What’s the distribution channel?

Balance Sheet 304

Balance Sheet Startup Burn Rate Metrics 304

Startup Lessons Learned

OCTOBER 23, 2013

In the Udemy course, Alistair and Ben expand these basics into a description of how to create empathy, stickiness, virality, revenue, and scale. LSC: Tell us about the customer development you did for your book: Alistair: We''ve been thrilled at how Lean Analytics seemed to resonate with founders. Alistair: There are plenty.

Analytics 167

Analytics Lean Widget Metrics 167

Startup Lessons Learned

SEPTEMBER 18, 2008

Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. I havent found any yet.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Startup Professionals Musings

FEBRUARY 7, 2015

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. The founder had simply not done the work to validate a price and customer segment. Test your channel and support strategy.

Business Model 120

Business Model Technical Review Advisory Board Software Review 120

Startup Lessons Learned

APRIL 14, 2009

It should be even more important to the founders themselves, because it demonstrates that their business hypothesis is grounded in reality. These founders have not managed, to borrow a phrase from Steve Blank , to create a scalable and repeatable sales process. More on that in a moment. They are close to breakeven.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Professionals Musings

SEPTEMBER 28, 2015

Common failures I see along these lines include: solutions that are "nice to have" but don't address painful problems; a business model that lacks a means for bringing in revenue; and a founder who has turned a blind eye toward his or her competitors. Product distribution or service delivery. An innovative marketing plan.

Exit Strategy 120

Exit Strategy Technical Review Distribution Viral 120

ConversionXL

SEPTEMBER 10, 2019

I had just enough data to optimize the main funnel, found a bunch of wins, then hit a hard wall and needed to rebuild the entire distribution strategy from scratch to keep growing. Otherwise, consider using those marketing dollars to scale up your core distribution channel first. This is exactly what happened to me.

Conversion 133

Conversion Technical Review Channel Engineer 133

Cracking the Code

DECEMBER 11, 2015

I like to understand for these models how many sales people are quota carrying, what is the distribution of quota attainment, and what is the profile of an ideal sales person Inbound model (e.g., Bonus: European founders should spend a week in San Francisco. content development) to generate inbound interest. You get the idea.

San Francisco 48

San Francisco Churn Rate Silicon Valley Engineer 48

Up and Running

MAY 23, 2016

“If you can fix a problem for someone and do it better, quicker, and/or cheaper than your competitor, you’re off to a good start.” – Gabriel Kuperman, founder and CEO of CuePin. We created UpKeep to fill this void—a cloud-based solution that was affordable for any size business.” – Ryan Chan, founder of UpKeep.

Software Review 74

Software Review Software Delaware Forecast 74

Startup Lessons Learned

OCTOBER 7, 2008

Lessons Learned by Eric Ries Tuesday, October 7, 2008 The App Store after the gold rush I wrote earlier about the issue of distribution advantage on the iPhone. The App Store is a channel for customer acquisition. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. So what can you do?

San Francisco 68

San Francisco Lean Retention SEM 68

Duct Tape Marketing

MARCH 30, 2023

She is the founder and CEO of JAM a multi-million dollar global business that has connected millions of people through play since its inception as one of the largest adult recreational sports leagues in the world. In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform.

Retention 72

Retention Canada Channel Pay to Play 72

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . Tim Friedman, Founder, PE Stack , said, “If I could offer one piece of advice to today’s managers, it would be to take the time to understand the demands of the modern institutional LP. 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Both Sides of the Table

FEBRUARY 3, 2011

They realized for them this was dumb because people didn’t want to use up their credits so viral adoption wasn’t happening quickly enough. How has the viral coefficient been for you? Gregg gave us specifics on how viral adoption has worked. The viral adoption went to 15-20 per share action.

Viral 303

Viral Investment Bankers Video Business Model 303

Startup Professionals Musings

JANUARY 5, 2018

The reality is that successful businesses these days require an equally elegant business model, with the right marketing, delivery channel, price, and target customers, to get real traction. The founder had simply not done the work to validate a price and the perfect customer segment. Finalize your channel and marketing strategy.

Product 137

Product Advisory Board Business Model Cofounder 137

Steve Blank

FEBRUARY 26, 2020

What most founders don’t realize is: Every stage of a startup requires a different set of metrics and milestones and founder skills. Knowing these will help a founder position her pitch to get investors’ attention. Founders need to keep their eye on the prize — not just the next funding round. Business Model.

Cofounder 431

Cofounder Seed Stage Valuation Metrics 431

Duct Tape Marketing

NOVEMBER 21, 2018

He is a New York Times bestselling author, partner and research director at Future Workplace, and the founder of both Millennial Branding and workplacetrends.com. John Jantsch: And you know what’s interesting, there’s so many companies today that have distributed workforce. It’s those who distribute it freely.

Technology 46

Technology Artificial Inteligence Social Media New York 46

www.foliomag.com

JULY 31, 2012

Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” PaidContent.org Founder Launches Travel Media and Data Company.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Duct Tape Marketing

SEPTEMBER 13, 2018

He is a New York Times bestselling author, partner and research director at Future Workplace, and the founder of both Millennial Branding and workplacetrends.com. John Jantsch: And you know what’s interesting, there’s so many companies today that have distributed workforce. It’s those who distribute it freely.

Technology 29

Technology Artificial Inteligence Social Media New York 29

View from Seed

MAY 27, 2015

We’ll talk to founders as well as executives, investors, and journalists, all of whom did something smart or sneaky or downright brilliant to go from zero to one in an important area of their business. Yes, there are other tech podcasts out there that do a great job talking about industry trends, strategy, and founders’ stories.

Cofounder 120

Cofounder Non-Compete Early Stage Silicon Valley 120

Startup Professionals Musings

DECEMBER 3, 2012

Many founders envision their solution as a platform for future products, but don’t have a single killer application just yet. Most startups these days use one of three primary growth engines: the viral, sticky, and paid growth models. Channel pivot. Platform pivot. Most customers buy solutions, not platforms.

Silicon Valley 273

Silicon Valley Architecture Startup Channel 273