Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. From grumbling skeptics, they all became packaging design converts.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

ConversionXL

DECEMBER 2, 2020

That type of content ticks all the boxes that search engines—most companies’ dominant distribution channel—reward. Ask Kaleigh: “What’s the most underrated networking channel?”. Or sales-qualified leads. Give actionable steps: Write your introduction after you’ve written the rest of the article. Or form fills.

Analytics 161

Analytics Acquisition Channel B2C 161

YoungUpstarts

MAY 13, 2020

Public Relations (PR) involves efforts to raise the profile of your company, manage your reputation, and build relationships with key people or organizations to attract customers and increase sales. Anchor Your Sales And Marketing Efforts. In this post, you’ll find out the importance of including PR in your business plan.

Public Relations 235

Public Relations Business Plan PR Distribution 235

Steve Blank

NOVEMBER 11, 2014

In the 20 th century corporate skunk works were used to develop disruptive innovation separate from the rest of the company. They had direct interaction with customers and controlled a sales channel which allowed them to negotiate their own deals with customers. They were the hallmark of innovative corporations. Lessons Learned.

Channel 288

Channel Customer Development Distribution Restful 288

The Startup Magazine

FEBRUARY 24, 2022

And today, 3d product animation services are a game-changer for companies looking to increase sales. Everyone needs fast, accurate feedback from the rest of the design team and maybe even the marketing department. Forget the problem of not having adequate and professional images for your website or YouTube channel by using 3D images.

Architecture 157

Architecture Design Video Differentiation 157

Steve Blank

JULY 22, 2010

Startup CEO’s can’t delegate sales and expect it to happen. Here’s an example in a direct sales channel. Sales Process. Next, he took me through his sales process. In fact, the few times he had asked to go out in the field the VP of Sales said, “Not yet, I don’t want to waste your time.”. I put my fork down.

Forecast 272

Forecast Sales Customer Customer Development 272

ConversionXL

MAY 19, 2020

Or maybe it’s your keyword well that’s reaching its limits, leaving you with plenty of ideas, but no clear path forward about how to prioritize them or the distribution channels for which they’re best suited. Content planning for sales and marketing goals. Each stage ties roughly to different marketing or business goals.

Differentiation 129

Differentiation Sales Email Metrics 129

ConversionXL

JANUARY 18, 2022

Your brand is your reputation – that intangible thing that determines whether your customers trust you above the rest. If you spam the non-buyers with sales CTAs, you’ll only annoy them. Marketing: Which channels are they active on? They show original sales intelligence data and they post relatable memes.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Steve Blank

OCTOBER 31, 2014

startups ignore the rest of the world until they scale in their own country. But other critical hypotheses such as activities, resources, partners, channels needed testing offshore. channel partners and Chinese manufacturers and customer acquisition and activation programs outside their home country. sales office.

Global 335

Global Australia Silicon Valley China 335

ConversionXL

MARCH 19, 2020

Although the company created an incentive plan to boost sales, its sales growth fell from 19% before the recession to 8% after—five percentage points below Staples’ postrecession sales growth rate. And it’s more important than ever to communicate to their customers, prospective customers, and the rest of their industry.”.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Sophia Perl of Wisdom

AUGUST 27, 2011

During lunch at school, he would have sales calls with customers and say that he had a hard stop at 1pm. Later, 99Designs was spun off and the rest is history. To this day they have auctioned off $55m worth of websites with 55% of website sales ending above it’s initial sales price.

EC2 53

EC2 Social Network Distribution Demand 53

YoungUpstarts

NOVEMBER 7, 2016

Online marketing is now an integral part of operations that helps to increase brand awareness and drive sales, however because of this, many businesses are choosing to ignore their offline marketing. Popular offline approaches include: Distributing physical leaflets. Attending exhibitions. Sponsoring local events. Physical vouchers.

Marketing 124

Marketing Advertising Distribution Reputation 124

Austin Startup

MARCH 15, 2017

The African-American community with a global movement known as the Afro-Tech quietly mastered blockchain/distributed ledger technology several years ago to benefit urban communities. What We Discovered About Blockchain The Afro-Tech approached blockchain and distributed ledger as how it will affect African-Americans in everyday living.

Technical Review 54

Technical Review Silicon Valley Software Review XML 54

Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. But, as any startup can tell you, this opens up a tremendous set of opportunities for the rest of us. What accounts for the difference?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Occam's Razor

JULY 24, 2018

If you understand why each metric is where it is, the rest of this post will fill you with euphoric joy rarely experienced without physical contact. In all, the Impact Matrix contains 46 of the most commonly used business metrics – with an emphasis on sales and marketing. Reflect on the above picture. No point in fooling yourself.

Analytics 93

Analytics Framework Metrics Algorithm 93

Steve Blank

FEBRUARY 3, 2015

I remind my students that I’m teaching them a methodology they can use the rest of their careers, not running an incubator. Their sales had given them some real data on three potential distribution channels: direct to consumer, brick and mortar retail, retailers. If you can’t see the slides click here.

North America 120

North America Lean Customer Development Distribution 120

Hearpreneur

FEBRUARY 7, 2020

I love how entrepreneurship has forced me to build my skills in sales, organization, writing, and client service. When I got clients, I had to serve them properly, keep up with the tax code, and still keep up the sales efforts while still spending time with my family. Thanks to Roman Zhuravlyov, Integrated Distributed Ledgers ! #11-

Entrepreneur 132

Entrepreneur Chad Tampa Community 132

David Teten

JANUARY 11, 2020

These vectors work for a lot of celebrities, and for some businesspeople and politicians, but I’m uncomfortable with them and it will impede my ability to do the rest of my job. But for B2B sales, meeting people in person is often mandatory. Distributing content. Harbinger – B2B Sales & marketing.

Social Media 60

Social Media Technical Review Media Private Equity 60

Duct Tape Marketing

AUGUST 23, 2023

The thing is, those who are afraid to be a little eccentric, a little authentic and a little different, often blend in with the rest. They said sales and marketing. But everything I learned about sales and marketing was from HubSpot's inbound marketing content because nobody was talking about digital marketing. (19:23):

Community 51

Community Kuwait Cofounder Bootstrapping 51

Steve Blank

FEBRUARY 23, 2016

Channel is changed to Deployment. The rest of this blog post explains the how and why of these changes to the canvas. Distribution Channel changes to Deployment. In the commercial world we ask, “What type of distribution channel (direct sales, app store, system integrator, etc.)

Business Model 120

Business Model Revenue Channel Community 120

Steve Blank

MAY 29, 2019

” And second, so that the rest of us who are not going to be artists can appreciate how hard it is, and learn how to look at art and how to look at sculpture and how to appreciate good writing. Distribution channels, brand loyalty, etc. The reason for that is two-fold. Painting can be a career? I knew I was interested.”

Incubator 331

Incubator Lean Programming Government 331

ConversionXL

FEBRUARY 3, 2022

We’ll also share how to achieve marketing goals at this stage, using your existing customers and experimentation to increase sales and loyalty. The growth stage is the period of the product life cycle with the sharpest increase in sales thanks to a boost in-market presence. Luckily, there are many ways to do this (as we’ll see below).

Product 102

Product Marketing Social Media Channel 102

The Equity Kicker

MAY 14, 2012

demonstrating a repeatable sales model (typically telephone sales, direct sales, or channel sales). identifying a scalable customer acquisition channel. signing distribution deals. demonstrating that signed distribution deals are working. achieving first international sales.

Finance 118

Finance Valuation Venture Capital Dilution 118

Up and Running

MAY 1, 2014

The rest of this article will provide the specifics of what you should include in your business plan, what you should skip, the critical components of the all-important financial projections, and links to additional resources that can help jump-start your plan. Marketing and Sales Plan. Marketing and Sales Plan. Read more ».

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

YoungUpstarts

FEBRUARY 16, 2018

It’s true that vendors might even have the same suppliers but the price deviation, the amount and nature of feedback are key to which one is preferred over the rest. This little theme is awesome for multivendor marketplaces should you specialize in distributing downloadable products. Just look at the sales of Amazon, EBay and Alibaba!

eCommerce 113

eCommerce Widget Open Source Search 113

Up and Running

NOVEMBER 20, 2014

Traditional distribution services no longer work. Journalists dig for stories they want to find, which usually aren’t available on the public domain, and use the rest of their time to cover news they receive inbound. Take distribution into your own hands and advertise press to your target customers through channels like Facebook.

PR 145

PR Small Business SEO Warrant 145

Duct Tape Marketing

NOVEMBER 1, 2017

And he is going to carry the torch the rest of the way. And then I think in a lot of ways it’s become air for every sort of channel and element and, even as you suggest in your last book, a business model in itself. Social media, it’s just channels. Is this another evolution of content marketing? Robert Rose: No.

Cost 36

Cost Marketing Audience Media 36

ConversionXL

NOVEMBER 6, 2017

Your experimental controls, Stewart says, need to be equal: sample size, performance range, and distribution of outlier behavior. You can’t compare against the rest of the race and other corners without a great deal more context.”. Is the fastest car through that one corner the winner? Possibly not. But that’s a different question.

Chad 112

Chad Mobile Technical Review Aggregator 112

Steve Blank

AUGUST 5, 2010

Most of the social and mobile channels (YouTube, Facebook, Twitter, iPhone, Android) have emerged in just the past 3-5 years. But these VC’s aren’t Lean because they fund startups with web-based distribution models. The test is, ask them how they differ in their investing philosophy from the rest of their firm.).

Lean 260

Lean Internet Silicon Valley Venture Capital 260

Up and Running

MARCH 1, 2016

billion in total industry sales. So, if I were going to invent something, I’d probably start by creating an affordable jeweler’s workbench, not least because I’d be able to test it, and because I already know all the distribution channels I’d need to hit in order to sell it. In 2011, it accounted for approximately $2.3

Non-disclosure Agreement 60

Non-disclosure Agreement NDA Non-Compete Naming 60

YoungUpstarts

NOVEMBER 7, 2012

And in return, the NPOs received donated product and manpower at events, as well as publicity via Barefoot’s distribution channels. We gave them plenty of vacation time to rest and recharge. Consider offering bonuses based on sales, cost reductions, and customer retention. Then, redesign their jobs to fit those skills.

Small Business 210

Small Business Retention Government Distribution 210

Steve Blank

MARCH 11, 2015

They’ve learned the best distribution channel to get the product from their company to the customer. They’ve figured out the revenue model (subscription, license, direct sale, etc.) And both organizations – execution and innovation – need to understand that the success of the company rests on how well they can cooperate.

Widget 120

Widget Lean Business Model Metrics 120

ConversionXL

APRIL 7, 2020

Podcasting as a marketing channel. The rest is history. Podcasting can drive traffic to a website, which, in turn, can generate leads or sales. I’m a strong believer in not jumping into a technology, channel, or media format just because everyone else is doing it. Podcast distribution. Let’s get started. .

Syndicate 85

Syndicate Syndication Hosting Audio 85

Startup Professionals Musings

MAY 2, 2021

Seek out established suppliers and channels. The challenge of a creating a new product or service is tough enough, without insisting on a new supply chain, and a new distribution channel. The most effective startups focus on their core competency, and work hard to pick the best of the rest for partners.

Non-Compete 425

Non-Compete Channel .Net Distribution 425

Hearpreneur

JANUARY 29, 2016

OFM manufactures, distributes, and provides wholesale school furniture from their headquarters – North Carolina. We do some light manufacturing locally but the rest of our products are produced overseas and in Mexico. You have office chairs, desks, tables, seats, and a whole range of furnishings that a company has to provide.

North Carolina 48

North Carolina Mexico Taiwan China 48

ConversionXL

SEPTEMBER 10, 2019

In the rest of this post, I’m going to try to talk you out of building one. Keeping a growth team in sync with the rest of the company is hard. Your funnels will get out of whack with the direction the rest of the company is going. Design, Product, Marketing, and Sales get pissed that you’re not in sync.

Conversion 133

Conversion Technical Review Channel Engineer 133

Occam's Razor

APRIL 2, 2012

Multi-Channel Attribution is a red hot topic in our industry, and yet it is so poorly understood. Roll up your sleeves, put a smile on your face, grab a pinch of common sense, a heavy dose of reality and let's go… Three Types of Multi-Channel Attribution Problems. Multi-Channel Attribution. In case you were curious.

Channel 152

Channel Analytics Framework Advertising 152