Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. Ecommerce: Betabrand. Then, read on to see what I picked.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

MARCH 3, 2016

Once you’re sure your analytics are healthy, you can begin trying to understand the five key elements of custom reports: users, sessions, hits, metrics and dimensions. Dimensions: Every report is made up of dimensions and metrics. Metrics: Every report is made up of dimensions and metrics.

Analytics 48

Analytics Customer PPC Metrics 48

ConversionXL

JUNE 27, 2016

Have you configured your custom and default channel groupings? This is why I find a much better indicator of success is the Page Value metric in Google Analytics. The biggest difference is that this metric is tied to website outcomes. Obviously, this is 10x more helpful for SaaS and eCommerce sites. Step Four: Site Speed.

Analytics 72

Analytics Web Technical Review Conversion 72

YoungUpstarts

JANUARY 26, 2020

It means integrating digital technology into every aspect of business, including sales channels. According to one estimate, retail eCommerce sales will top $700 million by 2023 , rising by 60% since 2017. It’s about using all the digital tools at your disposal, crossing every channel in order to maximize sales growth.

Sales 227

Sales Social Media Channel Technical Review 227

ConversionXL

NOVEMBER 29, 2016

Knowing where you stand in relation to competitors helps define product positioning, channel acquisition, messaging, and more. Depending how you’re benchmarking and with what metrics, it could be beneficial or it could be a waste of time. Most eCommerce sites compete with Amazon one way or another. How does it work?

Conversion 48

Conversion eCommerce Database Vertical 48

ConversionXL

DECEMBER 12, 2013

If you run an eCommerce site, the layers might be something like this: Home. It then goes into landing pages sorted by entrance counts and shows conversion rates for each, as well as behavioral metrics, which will be more or less useful depending on the website. Category + Search. Checkout step 1. Checkout step 2. Checkout step 3.

Analytics 132

Analytics Search Conversion Metrics 132

Occam's Razor

FEBRUARY 3, 2014

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Owned Brand Channel. Build your very first amazing owned brand channel. Not even close.

Analytics 149

Analytics Marketing Audience Channel 149

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. Delaware law gives preferred stock investors of a corporation certain voting rights and control over the corporation. You might also get immediate access to channels that might have otherwise taken years to break into.

Software Review 74

Software Review Software Delaware Forecast 74

Occam's Razor

JUNE 11, 2014

From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). From a data perspective this is reflected in our obsession with multi-channel attribution modeling or user based visitor segmentation. Take any metric you want.

Design 150

Design Software Review Technical Review Mobile 150

ConversionXL

AUGUST 4, 2020

You do CX a disservice if you focus only on metrics like NPS. Let’s say you work for an ecommerce sportswear company. You’re not going to win any favors if, in your first week, you start ripping apart the ecommerce team’s baby. Align team goals and metrics with CX behaviors and outcomes. Time to shadow. Communications.

SQL 117

SQL Software Review Agile Metrics 117

Austin Startup

MARCH 26, 2019

They will be your best friend when things go unexpectedly wrong with the channel or when something breaks. More mature DTC brands are finding success with a broad range of marketing channels?—?paid When is the right time to diversify your sales channel mix? And something always breaks.) These add up very quickly.

Technical Review 49

Technical Review Software Review China Acquisition 49

conversionxl.com

FEBRUARY 4, 2014

Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. You need to look at a metric, ask “so what?” – and have an answer.”. I always strongly recommending working with a professional to create any visual elements, and stay away from stock photos if you’ve got the budget.

Analytics 98

Analytics Software Review Conversion Video 98

Occam's Razor

SEPTEMBER 21, 2015

Don't make a deal with the devil, stock photos are evil. To come up with the so what for the above user behavior, two posts for you: Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models and Multi-Channel Attribution: Definitions, Models and a Reality Check.]. #6. Show them a stock photo. Conversation.

Stock 60

Stock Conversion Matching Audience 60

ConversionXL

SEPTEMBER 30, 2020

Single-channel attribution models don’t reflect reality, but marketers continue to make decisions based on these outdated models. Patch-work solutions for multi-channel attribution struggle to accommodate cross-device and cross-browser usage, and private browsing. Meanwhile, other channels appear (wrongly) to be underperforming.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

Occam's Razor

NOVEMBER 15, 2010

Go read some customer reviews (if a ecommerce site) or visitor comments (if a blog). Remember those terms apply to ecommerce and non-ecommerce websites. No company in the Milky Way has succeeded without having a balanced portfolio of acquisition channels (fancy word for source of traffic). Index Value Metric.

Web 139

Web Analytics eCommerce Campaign 139

ConversionXL

JULY 12, 2017

In the pursuit of sustainable and consistent ecommerce growth , we look to many places: content, SEO, Facebook, Instagram, paid acquisition, new channels, growth hacking. But rarely do we turn the focus to our own website and ask, “how can we improve our own ecommerce user experience to drive growth?”.

eCommerce 100

eCommerce Mobile Conversion Design 100

ConversionXL

JULY 12, 2017

In the pursuit of sustainable and consistent ecommerce growth , we look to many places: content, SEO, Facebook, Instagram, paid acquisition, new channels, growth hacking. But rarely do we turn the focus to our own website and ask, “how can we improve our own ecommerce user experience to drive growth?”.

eCommerce 95

eCommerce Mobile Conversion Design 95

crowdSPRING Blog

JULY 17, 2015

Content Marketing Metrics You Aren’t Measuring | SEJ [link] crowdspring.co/1KPRXNZ Lean Business Tips: Marketing Channels on the Cheap | crowdSPRING Blog – [link] crowdspring.co/1L8yVm3 How ecommerce sites can use microcopy [link] crowdspring.co/1HL5ghF Eric Enge on The Art of LinkedIn Marketing [link] crowdspring.co/1HLmXxO

Small Business 48

Small Business Design Social Media Cuba 48

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. There are many spectacular reasons for why Like (and +1s, Followers) is a horrible metric.

Metrics 166

Metrics Marketing Search SEO 166

ConversionXL

OCTOBER 4, 2018

That knowledge gap hampers efforts to staff and stock the stadium appropriately. which marketing campaigns, channels, touches, behaviors, and demographics are contributing to a business outcome, a form of “machine learning–based attribution.”. Slow adoption but soaring interest. which leads will convert—however you define conversion.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

ConversionXL

JUNE 19, 2019

Set targets: metrics to tackle the overarching goal for your product lifecycle. Key Messaging: define the core messages and unique value proposition that you’ll communicate across every asset and channel. Create Assets: align your assets and channels to the stage of the buyer’s journey. Launch: set the campaign live.

Agile 90

Agile Analytics Algorithm Software Review 90

www.vccafe.com

MARCH 11, 2013

Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? London Stock Exchange. Preferred Stock Purchase Agreement. Roku Channel Store. Startup Foundry tools list. Small Business tools list. Lean Startup Circle â?? Google Group for startup advice. SEO and Analytics Tutorials. worth reading as well. Due Diligence.

Software Review 53

Software Review Technical Review Startup 53