Occam's Razor

JANUARY 2, 2013

Like everything in life, you want a balanced portfolio (left). Multi-channel attribution was the flavor of the month for every month in 2012. Conversions > Multi-Channel Funnels > Assisted Conversions. If email assists, can we understand its order in the conversion process and which channel it most assists?

Analytics 159

Analytics Search Campaign eCommerce 159

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

Metrics 55

Metrics Design Entrepreneur Startup 55

View from Seed

FEBRUARY 27, 2019

Recently, I’ve been working with a few of our portfolio companies to help them think about how to recruit and interview their first analytics hire. Analytics is about designing, reporting, and leveraging operating metrics to aid strategic and functional decision-making.

Analytics 149

Analytics Hiring SQL Forecast 149

ReadWriteStart

JULY 18, 2011

Jeff Clavier was the first tech investor I ever met; he was introduced to me years ago by some hip engineers in a bar as "one of the few cool VCs." key metrics or a dashboard showing how you've made progress in whatever the key metrics for your business are. You should do your own due diligence on the investors.

Investment Bankers 153

Investment Bankers Technical Review Cofounder Due Diligence 153

Austin Startup

FEBRUARY 1, 2018

Creating and showing constant momentum through personal portfolio projects and volunteering is a powerful means of landing a new job as a product manager, especially if one has never officially held the professional title “Product Manager.” Are you passionate about creating great user experiences within a product? Both internal and external.

Management 85

Management Product Technical Review Software Review 85

Hearpreneur

FEBRUARY 13, 2022

Omni-channel messaging will become even more crucial as more organizations adopt this strategy, especially during a pandemic. Rather than depending just on SEO, marketers will need to optimize picture sitemaps and employ descriptive filenames for photos that are identified by search engines. Thanks to David Wurst, Webcitz ! #4-

Artificial Inteligence 111

Artificial Inteligence Software Review Technical Review Entrepreneur 111

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

FEBRUARY 19, 2016

So, Google (and other search engines) are highly unlikely to penalize for A/B testing. Search engines don’t penalize them because that unique content is only found on their domain and no where else. You know all about vanity metrics , and how you shouldn’t be obsessed with them. today host the same content in different formats.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

ReadWriteStart

AUGUST 26, 2022

What guidance for your portfolio companies? I think every company’s portfolio is different, so they’re all different sizes, different stages, different geographies, different cash positions, and different market leadership positions. . I will say the one thing we tell all our portfolio companies is to get fit and lean in.

Partner 132

Partner Cofounder Retention Acquisition 132

YoungUpstarts

FEBRUARY 22, 2016

It’s this elusive quality that helps organizations achieve more volume and value in their innovation portfolio. Create multiple innovation channels inside your company. Employees, suppliers, customers, and other constituents will all respond differently to various innovation channels. Measure it. Is this innovation?

Government 100

Government Channel Metrics Portfolio 100

Seeing Both Sides

JULY 11, 2013

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. To that point, a well-run telesales operation will be super metrics-driven. 3) Developer Driven Sales.

Sales 50

Sales Technical Review Software Review B2B 50

Start Up Blog

AUGUST 15, 2019

The Google Page Rank: Sergey & Larry said; ‘Yo, businesses out there, we are different to Yahoo and other searches engines (there used to be many). I wouldn’t be surprised if they launch an Instagram Influencers dashboard with metrics in the back end to control the money flows in the Influencer economy. Get on board.

Channel 48

Channel Portfolio Metrics Search 48

ConversionXL

AUGUST 2, 2017

This post takes you step-by-step through the process of building lasting and profitable relationships with channel partners. Being metrics and business outcome focused throughout a product’s lifecycle is important to us, and using Amplitude allows us to measure and achieve our goals in that regard.”. Selecting Partners.

Channel 84

Channel Partner Programming B2B 84

ConversionXL

AUGUST 2, 2017

This post takes you step-by-step through the process of building lasting and profitable relationships with channel partners. Being metrics and business outcome focused throughout a product’s lifecycle is important to us, and using Amplitude allows us to measure and achieve our goals in that regard.”. Selecting Partners.

Channel 77

Channel Partner Programming B2B 77

David Teten

DECEMBER 3, 2019

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Hearpreneur

MAY 4, 2019

Corporate innovation is failing at a DNA level because the Big to Bigger machine has been engineered to be incompatible with New to Big. Truly new, cutting-edge ideas are too risky, too amorphous, too non-consensus to survive the metrics and evaluation process that “well-run” companies apply to capital investments.

Cofounder 67

Cofounder Founder Entrepreneur Venture Capital 67

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Your primary owned channel is your website, mobile or desktop. You own the domain.

Metrics 155

Metrics Marketing Analytics Channel 155

ReadWriteStart

OCTOBER 28, 2010

Antonio has a portfolio of Web-based business process management applications for small businesses with 10-100 employees. Cristina currently has a couple of large customers in pilot mode, and is starting to show metrics on how much improvement IDES can deliver over existing analytics engines.

Partner 117

Partner Belgium Portugal Bootstrapping 117

Occam's Razor

APRIL 13, 2015

In that context, Real-Time reports are an impressive feat of engineering by the team at Google. You can simply click on either one of the two above and see the valuable-drilldown view… All the standard Acquisition, Behavior and Outcome metrics you are used to can be leveraged to identify valuable segments.

Analytics 60

Analytics Web eCommerce Metrics 60

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. Content creation, the engine of inbound marketing, creates the draw (i.e. The use of UTM parameters, call tracking, or Multi-Channel Funnel reports add detail and nuance to attribution.

Demand 132

Demand Vertical Campaign Channel 132

David Teten

MAY 16, 2011

He then led the growth of the domain services division, expanded into the aftermarket business and built Oversee’s owned and operated portfolio of domain names into one of the worlds largest, firmly establishing the company as a leader in Internet real estate. Mr. Geleerd has been a member of YPO since 2000.

Naming 122

Naming Government Intellectual Property LLC 122

David Teten

JANUARY 23, 2021

In particular, highlight the metrics by which you measured your past activities: size of exit, number of people you managed, $ budget you were responsible for, etc. Julia Rhee , Advisor to Typhon Capital Management, observes, “You need to reverse-engineer institutions’ checkboxes. I recommend side-channel at virtual conferences.

Private Equity 78

Private Equity Venture Capital Technical Review Software Review 78

Occam's Razor

AUGUST 13, 2012

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1. That means: All of these metrics are off.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Attribution analysis will help you understand how to value Social Network AND the Direct channel AND Organic Search.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

JULY 22, 2013

Then there is Agile for engineering. My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Identify gaps in our content/engagement/channel strategy on the web, 2. And really the list is too long.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

JULY 1, 2008

The effort you invest in measuring offline impact will finally help your company understand how valuable the online channel is (or not!). If you are willing to create a small portfolio of initiatives then you can get a pretty decent understanding of the hidden impact (offline) of your web presence. Two words: Primary Key.

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

MARCH 23, 2010

In fact smarter than you would be through any other channel on the planet! Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. Don't fall for the FUD. success measures.

Analytics 118

Analytics Web Metrics Channel 118

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

In other words, if I’m thinking about this just from a WP Engine perspective for a second as a potential customer, when you come up to me and say, “Meetings are awful because half of them don’t even have an agenda, and the ones that do, you don’t stick to it and they go long. But listing these things? Jason: Yeah.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

Steve Blank

NOVEMBER 25, 2013

Investors sitting through Incubator or Accelerator demo days have three metrics to judge fledgling startups – 1) great looking product demos, 2) compelling PowerPoint slides, and 3) a world-class team. And we can offer investors metrics to play Moneyball – with the Investment Readiness Level. We think we can do better. Here’s how.

Oakland 326

Oakland Incubator Lean Metrics 326

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. Not too shabby, right? for a while.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

FEBRUARY 25, 2014

PS: The data in the graph is cool, you can see my brief analysis on my LinkedIn Influencer Channel: Email Still Rocks! Yes, cost per click is metric. You will never obsess about the cost per trade of your E-Trade portfolio, right? The metric CPC aside, we do present data like this all the time. Give it some thought.

Analytics 144

Analytics Search Metrics Web 144

VC Cafe

APRIL 22, 2020

By Lihi Pinto-Fryman, co-founder and CRO and Gal Aga, VP of Sales at Syte.ai , a visual search startup and Remagine Ventures portfolio company. Social distancing measures are in place for an indefinite period, and sales teams have to quickly adapt to reach customers and prospects solely through virtual meetings and channels.

Sales 113

Sales Cofounder Channel Revenue 113

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

SEPTEMBER 7, 2010

As if massive data we have is not enough of a problem, we also rely on Averages, Percentages, Ratios and Compound/Calculated Metrics in a profoundly sub optimal way, as a drunken man uses lamp-posts – for support rather than for illumination. You saw this problem when I sorted descending or ascending for the metric bounce rate above.

Analytics 109

Analytics Web Peru Argentina 109