ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., SEO, email marketing, Facebook advertising). Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Focus on the channels that offer the best ROI. Image source.

Retention 113

Retention Marketing Acquisition Channel 113

A Smart Bear: Startups and Marketing for Geeks

JULY 12, 2010

We're better at SEO and social media. Well 80% of the folks I meet tell me they're way better than average at SEO, Twitter, and "building communities" whateverthehell that means. Social media and SEO is ever-changing quicksand. 80% of Americans believe they are better-than-average drivers. Can't be true, right?

Intellectual Property 319

Intellectual Property Bootstrapping Software Review Open Source 319

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 64

Channel Acquisition Framework B2B 64

ConversionXL

OCTOBER 4, 2022

Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. Prioritize marketing channels based on customer feedback. How often do you check your email inbox?

eCommerce 129

eCommerce Marketing Social Media Retention 129

The Startup Magazine

MARCH 24, 2024

A key qualification framework like BANT (Budget, Authority, Need, Timeline) can help this evaluation. Also, implementing a robust content marketing strategy requires some work in the SEO segment that can drive organic traffic to your website. This ensures your sales team focuses on leads with the highest conversion potential.

B2B 148

B2B Forecast Entrepreneur Analytics 148

ConversionXL

MARCH 31, 2021

Using a tool like SparkToro , you can uncover the channels and influencers that your audience is most engaged with. Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Select your content distribution channels.

Audience 127

Audience Non-Compete Distribution Channel 127

ConversionXL

FEBRUARY 3, 2022

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. It’s about identifying the channels and tactics that work best for your organization and then maximizing marketing efforts by confirming the best moves through experimentation. What is growth marketing? And what it isn’t).

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). Where does SEO fit into the bigger growth picture.

SEO 134

SEO Metrics Analytics Search 134

ConversionXL

SEPTEMBER 10, 2018

Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. If not, remember these are professionals that you’re paying, so put a framework in place that enables them to work together and maximizes the value of their efforts.

Metrics 132

Metrics Campaign Channel Advertising 132

Duct Tape Marketing

MARCH 26, 2021

Margolis shares his three-step narrative framework that will help you capture your audience’s imagination, attention, and relate to your story about what you’re selling. Ben Shapiro got his start at eBay, where he served as their manager of business development and SEO. Click here to listen to the episode. Hall, Ph.D.,

Marketing 91

Marketing Silicon Valley Cofounder Framework 91

ConversionXL

APRIL 13, 2017

Anyone who figured out how to game Google’s algorithm (aka SEO) was leveraging both creativity and analytics to rapidly grow their company. Further, the Growth Manager must implement a framework for prioritizing growth-specific product improvements, and organizing the testing rhythm.”. SEO-focused? Marketing Specialists.

Analytics 99

Analytics Engineer SEO Channel 99

The Next Web

MARCH 25, 2018

As an experienced digital marketer and SEO specialist, I absolutely love A/B testing and conversion rate optimization (CRO) because they are two of the few tools that can have a significant impact on the performance of all your digital channels. This can… This story continues at The Next Web.

SEO 137

SEO Framework Channel Web 137

YoungUpstarts

APRIL 16, 2019

They are like a framework around which all your promotional messages are built. Select appropriate promotional mix channels. The promotional mix channels you choose to employ depend on many variables including your message, the market and your resources. Keep in mind: you are not drafting the content.

Marketing 199

Marketing Social Media Channel Framework 199

ConversionXL

JANUARY 14, 2020

In-house SEOs and consultants alike are routinely challenged to find new opportunities to expand organic traffic. In fact, new product features are the most underrated driver of SEO growth for large sites. SEO growth works differently for sites that scale with content (e.g., It’s more than just a distribution channel.

SEO 159

SEO Framework SCRUM Search 159

Duct Tape Marketing

MAY 1, 2023

So it gives us a, a head start at looking at content and reputation and social media and just even SEO under the hood. So you can pick any framework that you're familiar with out there, and there are many consultants who've produced frameworks. And so that's something that we do in every strategy. These will be basic tactics.

Marketing 80

Marketing ChatGPT Framework Technical Review 80

Duct Tape Marketing

DECEMBER 10, 2019

I wrote last week about how the marketing hourglass and the marketing maturity model are the two frameworks to guide you through the creation of your entire marketing system. From your website to social media to video platforms to paid advertising, there are dozens of channels for you to explore. Voice search continues to grow.

Customer 51

Customer Technical Review Social Media Search 51

Startup Professionals Musings

APRIL 3, 2019

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics.

Social Media 240

Social Media Campaign Media Conversion Ratio 240

ConversionXL

MARCH 19, 2020

Frameworks for businesses during a crisis. Each study, however, offers a framework to help with decision making. When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., ” So how do you figure out which tools you’ll need?

Marketing 121

Marketing Campaign Non-Compete Lean 121

Up and Running

JANUARY 25, 2018

Don’t forget to use social media channels, especially Instagram and Pinterest, to find out more about industry influencers and brands to watch. The greatest advantage of a one-hour business plan is that you are able to focus on the aspects that really matter, and build everything else upon this framework.

eCommerce 96

eCommerce Business Plan Audience Lean 96

Occam's Razor

JULY 22, 2013

The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. Why build a framework?

Framework 163

Framework Marketing Metrics Audience 163

Duct Tape Marketing

FEBRUARY 10, 2021

They team up with startups and small businesses to help them prioritize high-impact growth campaigns to quickly identify the highest ROI channel and then scale it. When clients aren’t patient enough for strategy and long-term SEO growth, how do you get some of those quick wins in place? The Tuff Career Framework.

Marketing 92

Marketing Framework Salary Channel 92

YoungUpstarts

MARCH 28, 2019

At the same time, the algorithms control search results, and SEO ultimately can have huge effects on your bottom line. Looking at your content within this framework can be helpful in determining how you want a piece to perform. Hiring a specialist can be a wise move to help you coordinate your strategies between multiple channels.

Audience 164

Audience Algorithm eCommerce Cofounder 164

ConversionXL

APRIL 18, 2017

Today, there are so many ways, and the channel isn’t the important part. Though, blogging has the benefit of SEO, which lasts a lot longer than other channels. Though, blogging has the benefit of SEO, which lasts a lot longer than other channels. You can also get creative and organize communities online.

Conversion 87

Conversion Framework Revenue Analytics 87

Duct Tape Marketing

JANUARY 22, 2019

And certainly about a third of the network are people like yourself, you were offering a service, so to speak, website design or SEO or something little that and did you find that you were getting asked to do some of this or you were leaving money on the table? I was training myself through online courses. Does that answer the question?

New Hampshire 56

New Hampshire Marketing SEO Analytics 56

ConversionXL

SEPTEMBER 25, 2019

JavaScript for SEO, PPC, CRO, and analytics. Specialists in PPC, SEO, CRO, and product marketing benefit heavily from learning JavaScript. Frameworks/Libraries (e.g., You don’t have to learn frameworks, but to understand the power of JavaScript, you need to know why they’re used. JavaScript libraries (and frameworks).

Marketing 117

Marketing PPC Framework Artificial Inteligence 117

Startup Professionals Musings

APRIL 1, 2017

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics.

Social Media 157

Social Media Media Conversion Ratio Lead Generation 157

YoungUpstarts

FEBRUARY 23, 2015

Critiquing the “one-size-fits-all” used by Goliath advertising on traditional channels, the authors proclaims that digital advertising allows marketers to “speak directly to the people who most want to hear what they have to say”. Determine campaign media channels. Digital Advertising and Marketing Channels.

Social Media 100

Social Media Campaign SEO B2C 100

Startup Professionals Musings

AUGUST 18, 2013

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics.

Social Media 256

Social Media Media Product Conversion Ratio 256

Seeing Both Sides

FEBRUARY 25, 2016

Growth Managers are typically responsible for selecting and integrating these products into the company’s analytics framework and working either on their own or in partnership with the analytics team to provide dashboards and testing tools as services across the organization. Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

Growth Managers are typically responsible for selecting and integrating these products into the company’s analytics framework and working either on their own or in partnership with the analytics team to provide dashboards and testing tools as services across the organization. Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

ConversionXL

DECEMBER 17, 2018

The Role of SEO in Growth. You’re likely familiar with different growth frameworks, like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all starts with Acquisition, and one of the biggest acquisition channels is organic search. How People Read Short Articles [Original Research].

Artificial Inteligence 111

Artificial Inteligence eCommerce Acquisition Analytics 111

Startup Professionals Musings

JULY 27, 2012

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. But its not really viral growth, even when its exponential.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Duct Tape Marketing

AUGUST 25, 2022

In this episode, we dive into Brent’s framework that can help you attract the right customers, establish your authority, and build a marketing engine that will help you acquire a solid, growing client base. So you have a framework in the book, five A's, you know, every good book has to have a framework.

Marketing 82

Marketing Framework Vertical SEO 82

Duct Tape Marketing

MARCH 20, 2019

Stage two was about getting those five channels to a level where they can start to pay dividends, and then adding on three additional channels. In addition to going even deeper into the channels you’ve already established, here you add CRM, marketing automation, and analytics and tracking into the mix. Add to SEO.

Marketing 63

Marketing Social Media Campaign Analytics 63

ConversionXL

OCTOBER 1, 2022

In this post, we’ll uncover the dark funnel and show you how to win customers on the channels companies often overlook. . Because of this, hidden channels are often overlooked. Most companies won’t accept them [dark funnel channels] because Gartner and Salesforce haven’t written an ebook on them.

B2B 103

B2B Social Media Channel Audience 103

Duct Tape Marketing

JANUARY 7, 2020

Just because it’s an established marketing channel, though, doesn’t mean it’s lost any of its relevance. But why not just focus on SEO and call it a day? SEO is great for those long-tail searchers. Paid Search is Taking Up More Real Estate. With each passing year, we’re seeing the expansion of Google Ads.

Search 71

Search PPC Kansas City B2C 71