ConversionXL

SEPTEMBER 3, 2021

We can’t rely on install metrics alone to substantiate success. Otherwise, you’ll live in an inflated metrics loop that doesn’t reflect true, long-term value. You’ll end up chasing false-positive click-to-install metrics that don’t improve conversion rate optimization. And, 65% of downloads happen post-search.

Metadata 121

Metadata Technical Review Retention Metrics 121

ConversionXL

FEBRUARY 12, 2019

As Alistair Croll and Benjamin Yoskovitz detail in their book, Lean Analytics, cohort analysis has special relevance for the customer lifecycle, enabling marketers. As Alistair Croll and Benjamin Yoskovitz detail in their book, Lean Analytics, cohort analysis has special relevance for the customer lifecycle, enabling marketers.

Retention 126

Retention Analytics Campaign eCommerce 126

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. If traditional media companies adapt, so much the better.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Startup Lessons Learned

OCTOBER 23, 2013

Guest post by Lisa Regan, writer for The Lean Startup Conference. Analytics spark more questions and discussion than almost any other aspect of the Lean Startup method. Alistair and Ben, co-authors of the book Lean Analytics, will help you sort it out in our next webcast, Lean Analytics for Non-tech Companies.

Analytics 167

Analytics Lean Widget Metrics 167

ConversionXL

MARCH 31, 2021

For this article, let’s consider just two metrics—an engagement metric—social shares and an SEO metric—keyword rank. Shares are often considered a ‘vanity metric’ in the sense they don’t always directly help a business generate more revenue. It’s often difficult to measure the true ROI from social shares directly.

SEO 163

SEO Metrics Social Media Audience 163

crowdSPRING Blog

OCTOBER 28, 2012

Third, have we improved our performance across the key metrics of speed, quality, and efficiency? We offer customer service through a number of channels: email, chat, social media, and phone and we collect and analyze the data from each of these channels. The metrics I mention above are just that – metrics.

Small Business 89

Small Business Customer Startup Software Review 89

Steve Blank

DECEMBER 17, 2009

Gathering real-world feedback from customers is a core concept of Customer Development as well as the Lean Startup. Customer Development suggests that founders have continual and timely customer, channel and market information. Metrics tell you that something is happening. But what information to collect? Only 57 Questions.

Metrics 242

Metrics Customer Customer Development Lean 242

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it. Worry about the sales results. What did we learn?

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Up and Running

JULY 26, 2016

Lean marketing. This is when metrics come into play. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If the CAC is above the LTV, but not too much—there’s some potential in this channel. See Also: The Top 10 Tools for Tracking Your Web Metrics. Big press (cheap or free).

Revenue 60

Revenue Acquisition Channel Campaign 60

The Startup Magazine

JULY 9, 2020

We kept ourselves entertained through social media and streaming platforms. Setting up a strong and aggressive Social Media presence. If you are using your social media for just branding activities, then you are doing it wrong. In 2020, social media has evolved into a platform, which can help you with-.

Social Media 92

Social Media PPC Marketing SEO 92

crowdSPRING Blog

APRIL 30, 2019

But, there’s plenty that you can do… if you embrace lean marketing principles. Lean marketing is a philosophy that emphasizes executing campaigns quickly, getting feedback from your audience, analyzing the results, and optimizing the campaign – all in rapid succession. National television campaigns are definitely out.

Lean 91

Lean Small Business Software Review Marketing 91

Hearpreneur

JULY 8, 2017

The daily program encourages a balanced eating plan of fruit, vegetables, lean protein, and complex carbohydrates while monitoring portion sizes. Physical activity recommendations gradually guide our members from simple walking, on to vigorous strength and cardiovascular training that helps replace excess fat with lean muscle.

Technical Review 48

Technical Review Fractional CTO CTO CTO Hire 48

ConversionXL

FEBRUARY 3, 2022

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. Growth marketing borrows a concept from the lean startup methodology. a live stream with an influencer on social media). If your campaign works and your brand awareness metrics improve, you win.

Framework 102

Framework Marketing Acquisition Retention 102

Duct Tape Marketing

FEBRUARY 10, 2022

You know, years ago I started getting, you know, remodeling contractors and plumbers, you know, blogging and on social media and they thought this is the stupidest thing in the world, but it, it was such a competitive advantage for them because nobody else was doing it. I think it used to be the social media would odd.

CPA 72

CPA Technical Review Revenue Forecast 72

crowdSPRING Blog

MAY 19, 2013

As a result of more and more small businesses have sought alternative channels for their marketing strategies, such as value-add partnerships, inbound marketing campaigns, search engine optimization and social media marketing. Which social media platforms do they leverage? What is their strategy?

Small Business 96

Small Business Social Media Marketing Lean 96

ConversionXL

MAY 29, 2019

What does it take to grow a YouTube channel? Is a channel more than the sum of its video parts? Some solutions are simple—you need a consistent visual presentation on your channel page and across videos. If YouTube channel growth has felt unattainable, you’re not alone. Are most companies’ YouTube channels succeeding?

Channel 106

Channel Video Audience Software Review 106

Austin Startup

FEBRUARY 1, 2018

Product managers have the exciting responsibility of establishing the goals, roadmap and tracking metrics of their product (among many other duties), and also the less-glamorous but equally-important task of taking care of all the blocking and tackling required?—?from customers, other employees, books, blogs, social media, news?—?and

Management 85

Management Product Technical Review Software Review 85

Startup Lessons Learned

AUGUST 16, 2010

First, SlideShare is a fantastic product (that I use on a regular basis) and an impressive company example of Lean Startup practices in action. Second, their story illustrates a key Lean Startup idea: proving the business in micro-scale. Early this year, SlideShare launched custom channels. Did you find this post useful?

San Francisco 167

San Francisco Lean Analytics Continuous Deployment 167

Up and Running

JUNE 23, 2015

Allyson attributes part of their large reach to Maternova’s strong social media presence, which she says is essential to their marketing strategy. Social media. Social media is our primary marketing channel,” Cote says. The Lean Startup by Erik Reis.

Cofounder 60

Cofounder Sweat Equity Social Media Business Model 60

Duct Tape Marketing

DECEMBER 24, 2019

Once you find the metrics that can help you understand your business’s effectiveness in guiding the journey at each stage, you can begin to make changes to your existing approach. You can find ways to lean into the tactics that are working and eliminate the less effective elements of your strategy.

Customer 69

Customer Metrics Retention Clickthrough 69

Up and Running

MARCH 14, 2017

In the Lean Startup methodology, one of the most important elements is getting out of the building. Idea validation and Lean Planning. Idea validation is a practice which has been gaining more and more popularity as Lean Startup and Lean Planning methodologies have changed the way new business concepts are conceived.

Business Plan 94

Business Plan PPC Lean Campaign 94

Steve Blank

MAY 16, 2016

In companies this would be product line extensions, more efficient supply chain, new distribution channels. They have to change the metrics across the entire organization. If not, then the effectiveness of the Horizon 3 effort will be graded using Horizon 1 metrics. But in the military success has different metrics.

San Diego 145

San Diego Metrics Indonesia Silicon Valley 145

Occam's Razor

SEPTEMBER 20, 2010

So if Direct traffic is so important and often the metrics show very positive results then why don't we all obsess about it a lot more? Oh and what do you think is happening to the trackability of all your shortened urls in Social Media that you are not tagging with campaign parameters? The Problem: Unfortunately.

Analytics 122

Analytics Software Review Campaign Flash 122

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. The median figures for each strategy should give you an idea of which program to lean towards. ABM isn’t a quick and easy win. But there are other factors to consider.

Customer 98

Customer Marketing Channel Acquisition 98

Up and Running

MAY 8, 2015

A lean business plan does what every business owner and aspiring startup needs to manage strategy, tactics, execution, and essential business numbers. It stays lean and simple with just bullet points for essentials and a collection of lists and tables. Why lean ? Because lean means strong with muscle but no fat.

Lean 60

Lean Business Plan Forecast Technical Review 60

crowdSPRING Blog

OCTOBER 31, 2013

Whether marketers like Facebook significantly less than other marketing channels and sites, or insignificantly less, begs the question. But those are all soft metrics. It’s not enough to know that Facebook creates less value than other marketing channels. Related posts: Lean Marketing: Facebook advertising for newbies.

Small Business 92

Small Business North America Marketing Advertising 92

Up and Running

MAY 23, 2016

Step 1: Start with a lean plan. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods. In the tactics section, list your sales channels and describe how you will be selling your products.

Software Review 74

Software Review Software Delaware Forecast 74

Up and Running

MAY 31, 2016

It could be as simple as what kind of work you sell, to whom, through what channels. Tactics are decisions you make about pricing, channels, websites, social media, managers, agents, stores, overhead, allies, and so forth. See Also: Use Milestones and Metrics to Turn Planning into Business GPS.

Business Plan 60

Business Plan Forecast Metrics Oregon 60

Duct Tape Marketing

APRIL 5, 2016

Analytics or metrics or whatever you choose to call how a business performs can not lie – as long as you ask the right questions and track the right things. The survey is heavily focused on enterprise firms and leans towards discussion of “big data,” but the lesson is universal. Typical marketing dashboard metrics include: Email.

Analytics 28

Analytics Metrics Sales Cycle Finance 28

David Teten

DECEMBER 3, 2019

“We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I use Hootsuite to coordinate my social media activity, which consists of Teten.com, PEVCTech.com , Linkedin , AngelList , and (passively) Twitter and Facebook.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Startup Lessons Learned

MARCH 13, 2009

Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. Dont chicken out and do a closed beta; get real customers in through real renewable channels. Know what the success metrics are for the launch. Dont scale. Dont marketing launch.

San Francisco 168

San Francisco PR Lean Early Stage 168

crowdSPRING Blog

DECEMBER 13, 2018

There are three parts to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis. You’re going to need some brand health metrics to track. Social media. Many social media sites offer integrated polling as well.

Marketing 162

Marketing Charlotte Naming Design 162

ConversionXL

FEBRUARY 9, 2016

. “Growth hackers have a passion for tracking and moving a metric. Without metrics or data, a growth hacker can feel out of place and uncomfortably exposed. This strong bias towards data drives a growth hacker away from vanity metrics towards metrics that will make or break the business.” ” Creativity.

Retention 48

Retention Metrics Acquisition Conversion 48

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. How to stay lean and iterate quickly while you’re building a two sided marketplace, especially when “network effect” and “critical mass” are the two main focuses? Why do I do it?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Seeing Both Sides

AUGUST 16, 2012

As we have seen with the recent speed bumps at highfliers like Groupon and Zynga, taking “lean startups” from foundation to creating sustainable, scalable, profitable business models is a very rare and special task. TripAdvisor, in effect, was a model lean start-up with an engineering-driven, product-focused founder. Really hard.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

Hearpreneur

DECEMBER 3, 2021

But with other business aspects (accounting, metric monitoring, etc.), So, my BHAG is to have a team of such skilled individuals along with the resources to be able to execute huge changes in my services without causing disruption in the existing channels. ” I think so many people start big goals with metrics.

Entrepreneur 120

Entrepreneur Africa South America Europe 120

YoungUpstarts

JUNE 5, 2014

The CMO-CIO divide is exacerbated by the rise of web commerce and social media. These new marketing channels mean CMOs command a growing share of their company’s investment in technology, and CIOs are none too happy about that. Social media in particular is always tossing up market opportunities that are fleeting in nature.

Algorithm 174

Algorithm Analytics Social Media Metrics 174