mashable.com

MAY 28, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Anyone who has sat stymied with their cursor blinking in a “username” field knows that coming up with a name is harder than you’d think. How Do I Start? Ask yourself: 2.

Naming 94

Naming Technical Review Social Media Startup 94

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Airbnb and Dropbox are textbook examples of how growth hacking can transform a business from a niche offering into a household name and market leader. Neither would have achieved virality had customers not received something tangible for their efforts.

Retention 113

Retention Marketing Acquisition Channel 113

YoungUpstarts

OCTOBER 13, 2013

The greatest challenge of our “social age” isn’t to grow the largest fan or follower base. Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. According to Metz, the Social CRM process is fairly involved. 4) Crafting detailed workflows and escalation paths.

Technical Review 187

Technical Review Software Review Customer Social Media 187

Up and Running

JANUARY 22, 2020

But you’re still walking a tightrope with pay-per-click on search engines and paid social media advertising. unpaid) channels can be a goldmine for cannabusinesses today— if you know how to do it correctly. Organic Social Media Campaigns. Within your image alt texts and file names, as appropriate.

SMS 101

SMS Marketing Affiliate Social Media 101

Startup Professionals Musings

APRIL 7, 2023

These days, even viral marketing requires real money, for events and promotions. A valid milestone might be closing a specific big-name customer or channel, such as Walmart, or it might mean getting your first 100,000 social-media followers, by a given target date. Make sure allocation amounts are reasonable.

Elevator Pitch 228

Elevator Pitch Salary Angel Investor Viral 228

crowdSPRING Blog

MAY 9, 2018

Glossier runs an exclusive Slack channel and invites top customers to discuss all things beauty-related with the company. You can use your social media presence to put a call out for comments. Use your social media connections to find your core market, and direct your attention their way.

Marketing 90

Marketing Social Media Cofounder Design 90

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. 6: Closing Thoughts: Two Crazy Social Media Lessons.

Metrics 165

Metrics Advertising Marketing Social Media 165

Startup Professionals Musings

JULY 12, 2020

These days, even viral marketing requires real money, for events and promotions. A valid milestone might be closing a specific big-name customer or channel, such as Walmart, or it might mean getting your first 100,000 social-media followers, by a given target date. Make sure allocation amounts are reasonable.

Elevator Pitch 336

Elevator Pitch Salary Angel Investor Viral 336

Duct Tape Marketing

DECEMBER 15, 2022

So it's not Lululemon's Shop of Stuff, it's Lululemon's Events and Gathering and Slack channel and the place where they can connect with actual people. And B2B companies that were naturally slower to come to say social media. We've had lots of conversations on is social media community and I think social media enables community.

Community 81

Community Framework Advisory Board Viral 81

The Startup Magazine

JUNE 6, 2021

Do your market research to see what type of service consumers look for in your line of work, what products are currently trending, as well as what channels of communication and type of content your consumers prefer. Name Your Business and Register It. Once you’ve named your brand, you’ll need to register it. Conclusion.

Social Media 174

Social Media Audience Affiliate Startup 174

ConversionXL

MARCH 6, 2019

The same video content likely works well in other channels. Facebook, Twitter, and Snapchat have thus far dominated the market in video ad spend on social media. Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand.

Video 129

Video B2B Technical Review Campaign 129

VC Cafe

JULY 15, 2021

What are the main channels for app marketing and distribution today? App discovery today: Word of mouth – family and friends remain the #1 channel for new app discovery. Blogs/ press – to get consumers to learn about your new app, PR remains a viable source, especially when it comes to buzzy/social apps.

Mobile 190

Mobile Social Media Distribution PR 190

Duct Tape Marketing

JANUARY 4, 2024

They were kind of a standard tool, but then social media came along and other stuff came along. So the reason I did that is because I was spending a lot of time thinking, well, how am I going to get this person from social media onto my email list and how am I going to get this person from listening to this over here? (10:43):

Revenue 77

Revenue Advertising Email ChatGPT 77

ConversionXL

FEBRUARY 12, 2019

Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Companies with a high LTV have a strong brand image , earn word-of-mouth and organic referrals, and enjoy “search monopolies”—conversions by brand name search. Profitability is a balance between CAC and LTV.

Retention 126

Retention Analytics Campaign eCommerce 126

The Startup Magazine

JANUARY 22, 2020

If online consumers seem to prefer video over other forms of visual media generally, then why not use that to your advantage? Stronger Brand Awareness on Social Media Platforms. Is 2020, and if you don’t have a social media presence, then your business might as well be inexistent. No idea how to do that?

Video 128

Video Social Media Viral Media 128

Startup Professionals Musings

MAY 5, 2017

Here are some key ones that I recommend, based on my experience in business, and my many years as an advisor to entrepreneurs: Choose a name that works across the Internet and the world. All marketing costs money, including viral marketing, search engine optimization, click-through, and social media support.

Cost 144

Cost Social Media Startup Viral 144

Duct Tape Marketing

MAY 18, 2023

They were kind of a standard tool, but then social media came along and other stuff came along. So the reason I did that is because, you know, I was spending a lot of time thinking, well, how am I gonna get this person from social media onto my email list and how am I gonna get this person from listening to this over here? (10:43):

ChatGPT 91

ChatGPT Advertising Email Viral 91

Startup Professionals Musings

JANUARY 17, 2013

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Use social media and Search Engine Marketing (SEM) to start.

Marketing 265

Marketing Viral SEM Startup 265

Duct Tape Marketing

MAY 23, 2013

Viral reach (views) consists of posts viewed as a result of a friend’s actions (sharing, liking, commenting). So, try promoting your page on other channels. It’s the “viral” metric, touching on one of your primary motivations for creating a Facebook Page- connecting with the friends of your existing fans for free!

Metrics 77

Metrics Social Media Viral Technical Review 77

Startup Professionals Musings

MARCH 16, 2014

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Use social media and Search Engine Marketing (SEM) to start.

Marketing 257

Marketing SEM Viral Social Media 257

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. It has significantly boosted our sales.

Sales 115

Sales Customer Viral Marketing 115

mashable.com

OCTOBER 27, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business.

Entrepreneur 94

Entrepreneur Social Media Technical Review Social Network 94

YoungUpstarts

OCTOBER 16, 2017

Flash mobs can be useful on several levels for promoting a business, since these seemingly random, but actually well-orchestrated dance acts will undoubtedly generate interest, not to mention that you can film it and go viral with your video clip. Social media.

Flash 162

Flash Marketing Stealth Social Media 162

YoungUpstarts

SEPTEMBER 2, 2015

By now we surely all know that social media is a hugely useful tool when it comes to reaching the masses. Some of the biggest, most-followed companies on social feeds such as Instagram just happen to be the biggest brands around – the Nikes, Starbucks and Topshops of this world. Daniel Wellington.

Social Media 100

Social Media Viral Media Advertising 100

ConversionXL

NOVEMBER 5, 2015

Email marketing is one of the fastest ways to drive sales of any online channel. Think about it… What other channel can you launch something and drive sales immediately? How many businesses can afford to take away $50k from their online advertising channels to grow their email database? Launch a viral competition.

Database 48

Database Email Viral Campaign 48

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. And then they come check us out, and then like, Hey, so we have a pretty good viral product led growth experience as well for us internally.

Marketing 74

Marketing Differentiation B2C PR 74

Startup Professionals Musings

MAY 31, 2014

These days, even viral marketing requires real money, for events and promotions. A valid milestone might be closing a specific big-name customer or channel, such as Walmart, or it might mean getting your first 100,000 social-media followers, by a given target date. Make sure allocation amounts are reasonable.

Elevator Pitch 285

Elevator Pitch Salary Angel Investor Viral 285

Startup Professionals Musings

AUGUST 5, 2018

These days, even viral marketing requires real money, for events and promotions. A valid milestone might be closing a specific big-name customer or channel, such as Walmart, or it might mean getting your first 100,000 social-media followers, by a given target date. Make sure allocation amounts are reasonable.

Elevator Pitch 139

Elevator Pitch Salary Angel Investor Viral 139

ConversionXL

MAY 29, 2019

What does it take to grow a YouTube channel? Is a channel more than the sum of its video parts? Some solutions are simple—you need a consistent visual presentation on your channel page and across videos. If YouTube channel growth has felt unattainable, you’re not alone. Are most companies’ YouTube channels succeeding?

Channel 106

Channel Video Audience Software Review 106

Startup Professionals Musings

DECEMBER 7, 2010

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Use social media and Search Engine Marketing (SEM) to start.

Marketing 235

Marketing SEM Startup Viral 235

Gust

MARCH 9, 2014

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Use social media and Search Engine Marketing (SEM) to start.

Marketing 146

Marketing SEM Viral Social Media 146

Brandanew

SEPTEMBER 24, 2015

3 Brands to Inspire Your Next Social Media Contest. The contest was simple and nudged their followers to tell them why their friend represented real beauty by simply filling in their friend’s name, and two things that made them feel they are beautiful. 5 things to keep in mind for creating a successful social media contest.

Costa Rica 100

Costa Rica Social Media United States Viral 100

Startup Professionals Musings

JULY 30, 2016

These days, even viral marketing requires real money, for events and promotions. A valid milestone might be closing a specific big-name customer or channel, such as Walmart, or it might mean getting your first 100,000 social-media followers, by a given target date. Make sure allocation amounts are reasonable.

Elevator Pitch 120

Elevator Pitch Salary Angel Investor Viral 120

www.foliomag.com

JULY 31, 2012

Top Social Media Measurement and Tracking Tools. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. First Name. Company Name. * By Ioanna Opidee. 07/25/2012.

Social Media 40

Social Media Rhode Island Media South Dakota 40

crowdSPRING Blog

MARCH 22, 2019

This can be as simple as including the customer’s name in emails you send out. This includes the logo you use for your business , as well as your company name. Since your business name is a central element of your brand, it’s essential that you figure out how your new name relates to that brand story.

Social Media 79

Social Media Advertising Stock Media 79

crowdSPRING Blog

JULY 13, 2016

Before developing a name, tagline, or logo, it is important to develop a positioning statement that gives the brand a sense of purpose. Who (statement of need or opportunity) , (Product name) is a (product category). Product name)(statement of primary differentiation). Instant Domain Name Search. 1: Positioning Statement.

Marketing 48

Marketing Startup Differentiation Naming 48

Up and Running

SEPTEMBER 10, 2013

Just when you think the market couldn’t possibly bear another cat video from Buzzfeed, another one goes viral. As the name suggests, a microsite will be smaller than your main business site. Sales & Marketing Social Media microsites trending' Let’s face it: The internet is a noisy, cluttered place.

Curation 96

Curation Social Media Viral Campaign 96