crowdSPRING Blog

JANUARY 10, 2014

The New York Times Embraces ‘Organic’ Ad Strategy | Digiday – crowdspring.co/1bLqhV7. Is “social media” becoming simply another advertising channel for traditional advertising? Phenomenal New York Times Slideshow … 2013: The Year in Pictures – crowdspring.co/1bLlD9R.

Social Media 99

Social Media Small Business Design Media 99

David Teten

JULY 12, 2013

Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? I emphasize that the best PR you can build is through satisfied customers with high Net Promoter scores. In other words, you should focus first on a great product/service, and only after you’ve achieved that worry about PR.

PR 60

PR Public Relations Startup Technical Review 60

YoungUpstarts

MARCH 11, 2020

A rebrand can signal a moment of change in the eyes of your target consumers to indicate a new beginning and path forward for the company. We saw this recently with Uber in the wake of harassment and fair wages scandals that rocked the company in a PR nightmare. At ARTA, Meredith oversees all aspects of marketing, PR, and partnerships.

Developer 182

Developer PR Differentiation Retention 182

ConversionXL

JUNE 23, 2020

Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege). In the end, advertorials are one potential distribution channel for your content. We may say we don’t like them and they’re dumb, but they can work. .

Technical Review 105

Technical Review Software Review Audience Advertising 105

Transformify

OCTOBER 29, 2019

Obviously, if you can find channels that lead to lower cost per hire, this saves the company money. So, to get more people to find out about our company, I may implement employee advocacy, get more PR, pay for ads on LinkedIn, etc. For a female engineer in New York, it could be very different from a male salesperson in London.

Marketing 61

Marketing Software Review Hiring New York 61

Duct Tape Marketing

OCTOBER 12, 2017

Traditional PR is Still a Fabulous Way to Stand Out written by John Jantsch read more at Duct Tape Marketing. As digital channels have taken more and more attention, it’s easy to push traditional media coverage aside, but do so at your own risk. Questions I ask Christina Nicholson: Where does PR fit into the marketing mix today?

PR 39

PR New York City Miami New York 39

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time.

San Francisco 168

San Francisco PR Lean Early Stage 168

YoungUpstarts

SEPTEMBER 24, 2017

by Paul Blanchard, author of founder and principal consultant of Right Angles and author of “ Fast PR: Give Yourself a Huge Media Boost “ Here’s the surprise about PR: getting great media coverage is as much about knowing what not to do than it is about knowing what to do. So here are 11 PR mistakes to avoid: 1.

Media 162

Media PR New York Email 162

Hearpreneur

DECEMBER 16, 2020

As an agency, getting new contacts and prospects over the internet has been a mixed bag of results. High CPC’s and inefficient channels led us to a place where we thought getting new customers was better done in-person. My number one goal for 2020 is to get our marketing flywheel to a state of complete efficiency.

Entrepreneur 145

Entrepreneur Agile Artificial Inteligence San Francisco 145

mashable.com

SEPTEMBER 1, 2011

Not surprisingly, San Francisco was the top startup region, with New York City in second place and Boston in third. With more than 50 million monthly pageviews and 4 million followers across social media, Mashable has one of the most engaged online news communities. Publisher Platform (P3). startupcto

San Francisco 99

San Francisco New York City Social Media Entrepreneur 99

Steve Blank

SEPTEMBER 11, 2015

Those were the messages from the two latest guests on Entrepreneurs are Everywhere , my radio show on Sirius XM Channel 111. Clips from their interviews are below, but first a word about the show: Entrepreneurs are Everywhere airs Thursdays at 1 pm Pacific, 4 pm Eastern on Sirius XM Channel 111. Chris : It’s exactly like that.

Entrepreneur 120

Entrepreneur Silicon Valley Cofounder Channel 120

Duct Tape Marketing

FEBRUARY 2, 2023

[12:01]  You actually introduce a new idea that I hadn’t heard of but it’s the genesis of a business being community-based. That this is actually how it starts as opposed to it being a bolt-on channel – could you talk more about this idea? [14:26] It was new for me and really inspirational.

Community 83

Community Marketing Audience Networking 83

mashable.com

SEPTEMBER 12, 2011

And no matter what the latest trends indicate, you will eventually have to spend money on PR and marketing. But the cost of PR and marketing is going to outstrip that within a couple of months of being up and running! Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco.

Startup 79

Startup Social Media RSS Social Network 79

Duct Tape Marketing

JULY 8, 2016

PR & eCommerce: A Match Made in Heaven and How to Leverage It to Help Your Business Grow written by Guest Post read more at Duct Tape Marketing. For instance, many believe PR is separate from affiliate marketing. In short, PR is the ideal tool not only to inform and guide buyers but also to engage them in the best possible ways.

PR 38

PR eCommerce Matching Social Media 38

Brandanew

AUGUST 29, 2016

Now, Emily comes with a big background in PR having worked previously for Pacific Lutheran University’s campaign for the American Cancer Society which won her numerous awards. Emily : I think the Humans of New York is a fantastic example of how to use digital media to tell a story. Emily Sidley.

Social Media 124

Social Media New York Community Media 124

blog.traindom.com

NOVEMBER 29, 2010

We didn’t have a PR company or a bunch of contacts, hence we needed to start from scratch. Hacker News (thanks Jacques Mattheij ) 38. The Atlantic Technology Channel (thanks Alexis) 39. Reply Alexis Madrigal says: October 4, 2010 at 8:01 pm Don’t forget your good friends at The Atlantic Technology Channel.

Technical Review 63

Technical Review Startup Software Review PR 63

Startup Lessons Learned

OCTOBER 4, 2008

Thanks to Suns amazing PR blitz, there was tremendous demand for experts on Java, and I did my best to convince people that I was one of that mythical breed. Without those open and yet expert-filled channels, it might have taken me many years more to correct my naivety and fill out my understanding of core topics.

San Francisco 155

San Francisco Technical Cofounder Fractional CTO CTO 155

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Duct Tape Marketing

JULY 25, 2012

Today, even the smallest business or individual professional has the ability to generate media coverage in the largest, most sought after channels available. Unwritten Rule #1 – Large blog networks needs lots of news every day in order to generate the page views that pay their bills.

PR 59

PR Arkansas Social Media RSS 59

David Teten

DECEMBER 12, 2017

645 Ventures , a New York City based VC firm, is one of the pioneers of a data-driven investment model to the seed stage. The most frequently used channel to research people is unsurprisingly Linkedin , followed by Twitter. The industry is now dominated by hedge funds and other quant driven approaches.

Early Stage 60

Early Stage Technical Review Software Review Venture Capital 60

Duct Tape Marketing

MAY 8, 2019

And I think you and I probably first bumped paths maybe close to 20 years ago around your service that I think still is around today called PR Leads. John Jantsch: How far do you think a book like that, you know, they’re not angling for the New York Times bestseller list, I mean, as you called it, it’s a great business card.

Flash 74

Flash Software Review Naming Los Angeles 74

mashable.com

MAY 9, 2011

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. startupcto

CTO Hire 73

CTO Hire Fractional CTO CTO Technical Review 73

Both Sides of the Table

JANUARY 19, 2015

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads). Take for example, an eCommerce company.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Hearpreneur

DECEMBER 15, 2017

After our initial shock ended, we decided that we were doing some of the best marketing in the technology channel and wanted to take it to other companies like ours. I started my PR and marketing firm since I love startups and want to give them a chance to grow. increase not only brand share but also revenue. 17- To help start-ups.

Entrepreneur 114

Entrepreneur Czech Republic Retention B2C 114

Hearpreneur

SEPTEMBER 9, 2015

Beauty brands relay on social media strategy as much as traditional PR! We attended the Cosmoprof beauty trade show in Las Vegas to catch up with colleagues we don’t see very often and to scout new beauty brands and trends. Image Credit: Trina Albus. It was a busy summer for MAGENTA! We look forward to Cosmoprof every year!

Los Angeles 48

Los Angeles Las Vegas Entrepreneur Phoenix 48

VC Cafe

OCTOBER 12, 2010

Founded in 2006 by Yaniv Axen (CTO) and Shmulik Weller (currently serves as CEO),SundaySky is headquartered in New York with a research and development office based in Tel Aviv. Some of its current clients include travel sites, real estate listing sites and publishers such as The History Channel and The Discovery Channel.

Video 74

Video Conversion Ratio PR 74

Startup Lessons Learned

APRIL 26, 2009

We combined three tactics: extensive use of free software, an open platform for user-generated content, and leveraged distribution channels. Leveraged distribution channels. In the meantime, I think we have a good explanation for what all those PR dollars are being spent trying to obscure. Dont fall for it - its a trap.

Product Development 88

Product Development Developer San Francisco Product 88

Startup Lessons Learned

MARCH 4, 2009

Today, Id like to spend some time on two techniques: the problem presentation and learning what channels of information reach customers. In particular, Ive focused on the two channels of communication that were most commonly suggested in the first survey: conferences and books. Lets start with what I learned last time.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

mashable.com

MAY 28, 2010

Frances McInnis is a journalist and crossword enthusiast based in New York City. I'm working with a PR/Communications gurus who is trying to focus me on a name, that when you hear it, it tells people what it is you are doing. Some of the things you mention I have done. Others, were great ideas.

Naming 94

Naming Technical Review Social Media Startup 94

Growthink Blog

OCTOBER 14, 2011

When I first moved to California from New York in 1996 I saw the success of juice bars. As I mentioned, my wife had been working in PR, and her efforts were getting her hotel in lots of magazines. Which resulted in lots of new business. Which led me to realize that I should also get PR. And then it hit me.

Los Angeles 91

Los Angeles PR California Business Plan 91

ConversionXL

SEPTEMBER 28, 2016

A Toronto PR agency, 88 Creative, launched Agency or Porn in August 2015. These show the distribution of shares across posts for BuzzFeed and the New York Times.” (via BuzzSumo). There is no one channel that is better than others. Spend time with your data to figure out which channels worked best. Agency or Porn.

Viral 48

Viral Conversion Campaign Audience 48

Hearpreneur

APRIL 29, 2021

The next step was to then search the New York State business database to see if anyone else was using these names. When Clare DeNicola and I decided to start a full-service marketing and PR firm 10 years ago, we knew we didn't want to take the usual agency branding route: put our names on the door. Photo Credit: Mike Cohen.

Naming 162

Naming Entrepreneur LLC Colombia 162

Hearpreneur

JANUARY 7, 2017

When my Japanese husband died at a young age almost 16 years ago, I had been doing medical writing for a major New York Hospital and also helping him with his documentary films for Japanese and American public television. Thanks to Tonya Veasey, Open Channels Group (OCG) ! #43 #2 – To Reinvent Myself After a Tragedy.

Entrepreneur 91

Entrepreneur LLC Cofounder Green 91

crowdSPRING Blog

MARCH 20, 2015

Make Your Events Program A Star: How to Plan a Multi-Channel Event the Right Way crowdspring.co/1MyQStA. Date Night for Architects: New York’s Newest Restaurant with Design Cred crowdspring.co/1xlcGQt. The Reputation Economy: Are You Ready? crowdspring.co/1MyYj1X. Lego Crosses The Digital Divide crowdspring.co/1CdKIMs.

Small Business 48

Small Business Design Social Media Startup 48

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

crowdSPRING Blog

JANUARY 29, 2012

A global pool of creativity has always existed, but technology has enabled the creators to find new access to clients, new channels for sales, new tools for self-marketing, and new opportunities to find audiences without the interference of the traditional gate-keepers.

Social Media 86

Social Media Distribution Viral New York 86

Startup Lessons Learned

SEPTEMBER 11, 2009

They are largely invisible in the normal channels where customer service and community management pays attention. People arrive on the forums because they've tried going through the "proper channels" to no avail. Have you personally visited the Content Creator forums and read through the PR thread? Desperately.

Community 158

Community Management Lean Software Review 158