David Teten

JANUARY 9, 2018

Many VCs focus on specific verticals, usually based on the sector in which a VC initially made her reputation. That said, one limitation in early-stage investing particularly is that 2022’s growth sectors probably don’t fit neatly into a vertical we can define today. What VCs most typically talk about are: – Industry expertise.

Venture Capital 60

Venture Capital Private Equity Silicon Valley Differentiation 60

Steve Blank

APRIL 23, 2018

He also believed that to succeed the company needed to be vertically integrated and bought up 29 parts manufacturers and suppliers. The next year, 1910, trouble hit. It is in fact a symptom of a visionary founder imposing chaos just at the time where execution is required.

Michigan 268

Michigan Cofounder Stock Forecast 268

The Next Web

JANUARY 23, 2014

That means your App Store landing pages will be more compelling, your PR will be catchier, and your word-of-mouth marketing much more effective. have focused relentlessly on being the best-in-class in their specific vertical. All of Smule’s most successful products – Magic Piano , Sing! Karaoke , AutoRap , Guitar !

Product 147

Product Elevator Pitch Silicon Valley Vertical 147

Steve Blank

APRIL 9, 2009

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. The Potrero benchmark strategy was one component of this creating end user demand through PR.)

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

VC Cafe

DECEMBER 1, 2022

From the brands and platforms panel: Lorne Sugarman ( Metaverse Group ) shared how brands are actively experimenting now across platforms for PR, engagement and profit. As the underlying technology for the Metaverse continues to evolve, we will see more and more use cases brought to life across verticals. Hamza Khan.

Generative AI 88

Generative AI Vertical Early Stage PR 88

Steve Blank

APRIL 2, 2009

Now as VP of Marketing, I could have sat back and let my PR agency handle the press. The head of the PR agency agreed that we would work together as a team. The Potrero benchmark strategy was one component of this creating end user demand through PR.) Theoretically, that’s why I hired them. You don’t delegate life and death.

Silicon Valley 124

Silicon Valley Technical Review RSS Software Review 124

Transformify

JULY 4, 2018

Each CSR program is discussed to come up with a PR and marketing plan to ensure its success and add value to the business and the society at large. Our clients source candidates across all geographies and verticals. What if the job listing is to be kept confidential? Transformify Recruitment CRM is a global solution.

Technical Review 40

Technical Review Software Review Database Algorithm 40

SVPG

APRIL 28, 2012

Product communications/PR/social media (what can we say that will make others do the talking about us?). Vertical/affiliate/evangelist programs. Marketing communications and campaigns – advertising, email, interactive, search-engine, events etc. when to use each and to what end).

Product 108

Product Technical Review Marketing Affiliate 108

Version One Ventures

FEBRUARY 6, 2013

The first startup, a vertical SaaS company, wondered if they should bring someone on board to run their paid search marketing campaigns or outsource it to an agency. For most startups, the core areas to build in house include: product design, product development, marketing, sales, PR, and customer service.

PR 165

PR Vertical Mobile Hiring 165

Hunter Walker

MAY 20, 2018

So much of what people say as business executives is PR. I can tell if a podcast is going to stink beforehand if the person has a PR person asking for questions. Being a reporter is about putting people at ease somewhat to find out information and something approximating the truth. That’s a red flag.

PR 64

PR Media Differentiation Audience 64

Haystack

JANUARY 18, 2020

To me, it makes sense, because “tech” is no longer a vertical – it’s seeping into every sector horizontally. Today, Twitter feels like it’s oxygen for VCs; firms spend thousands even millions on their websites, content strategies, marketing departments, events teams, PR workshops, and so forth.

Seattle 130

Seattle Seed Stage Deal Flow Vertical 130

Austin Startup

SEPTEMBER 19, 2017

This is useful for a number of reasons, the most obvious of which is to help you navigate the right channels in your vertical and open doors to potential customers. And founding teams with limited operational backgrounds in their vertical or domain will create doubt. (An Never discount the power of a warm intro.

Advisory Board 48

Advisory Board Sweat Equity Marketing Vertical 48

Steve Blank

MAY 22, 2009

While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. These two posts were amazing. Anyways, here’s one question I have.

Silicon Valley 128

Silicon Valley RSS California Customer Development 128

mashable.com

OCTOBER 11, 2011

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. Then research which journalists at that publication cover the vertical in which your startup or its news would fall. Facebook Timeline: 10 Stunning Designs [PICS].

PR 103

PR Startup Social Media Technical Review 103

This is going to be BIG.

JULY 26, 2011

People have gotten so specialized, that we have people doing nothing but community management, SEO/SEM, PR, etc. This basically makes them completely unusable as the first marketing employee of a startup--which would be a terrific job for an up and coming marketer.

New York City 113

New York City Marketing SEM Acquisition 113

The Next Web

NOVEMBER 13, 2013

Using “guest posting” techniques has its place in the marketing mix, of course, as does simply using more PR orientated outreach to gain your brand, your start-up or your products coverage. Hyper targeting appropriately.

SEO 136

SEO Audience Chad API 136

This is going to be BIG.

APRIL 7, 2019

Wethos is now doing this for a variety of higher order labor outsourcing—like website design, PR campaigns, or social media marketing. Wethos will add more verticals of work. Noken will add more countries. Block will do kitchens one day and the list goes on.

Demand 96

Demand India Vertical PR 96

ConversionXL

NOVEMBER 5, 2020

And so, the concept for a digital PR service was born. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. About 18 months later, we pivoted our messaging to evolve beyond digital PR. Choose to expand vertically or horizontally. Image source ).

PR 120

PR B2B Lean Audience 120

VC Cafe

JANUARY 7, 2013

This week marks the annual orgy of PR excess known as the Consumer Electronics Show. More than 150,000 (mostly male) visitors, many sporting T-shirts with mysterious acronyms like “4K in HD3D”, will. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

PR 128

PR API Vertical Software 128

The Next Web

JULY 13, 2013

It relied significantly on PR based on instructor success to create awareness and interest among other prospective instructors. Legal services, again, is an industry ripe for disruption, being a high value services vertical and one where the majority of the end product can be transmitted digitally.

India 126

India Marketing Non-Compete Vertical 126

Steve Blank

SEPTEMBER 3, 2009

Some think that hiring a PR agency, starting the buzz and getting coverage in hot blogs or on the cover of magazines at launch are objectives. The PR agency helps the company understand and influence key bloggers, social networks, industry analysts, luminaries, and references. Doesn’t it depend on vertical market.?

Customer Development 215

Customer Development Developer Customer Silicon Valley 215

Version One Ventures

SEPTEMBER 8, 2015

Start-up founders typically want to make a big PR splash when they’re launching their product or closing a funding round. Young startups often feel compelled to bring on senior employees with impressive resumes and a deep knowledge of their vertical. The importance of launch and fundraising announcements. The magic of a silver bullet.

Founder 60

Founder Due Diligence Vertical Early Stage 60

David Teten

SEPTEMBER 23, 2017

The VC Software Stack — the Untouched Vertical. This information is used to automate screening during origination. Automated screening ensures a higher quality deal pipeline that isn’t as prone to performance drags like mission creep and personal bias. Stanford List of Venture Capital and Private Equity Sources. A (Micro) VC’s Tech Stack. *

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Steve Blank

APRIL 30, 2009

Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc. The goal is you to learn enough so you can’t be BS’d by a VP of Sales with a great rolodex and golf score. In the perfect world this happens when the founder(s) actually close the first few (3-3000 depending on market) paying customers themselves.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

justinmares.com

OCTOBER 8, 2012

Think of several traction verticals that could potentially work for you, and come up with cheap ways to test them as acquisition channels. For example, if you think PR could be a strong traction vertical for your mobile app, spend a week pitching media outlets and see what kind of user adoption/traffic come about as a result.

Vertical 44

Vertical Lean Channel PR 44

Hearpreneur

AUGUST 2, 2016

Most companies would agree that they would prefer to focus marketing efforts on acquiring investors who have explicitly expressed an interest in being involved in crowdfunding and in specific verticals, both as a user on a platform matching them with opportunities, and directly with issuers. Find the experts and our affiliated partners.

Accredited Investor 48

Accredited Investor Non-Compete Vertical Acquisition 48

ConversionXL

OCTOBER 14, 2021

This partnership would leverage both audiences and the rapidly growing awareness of the vertical. Given that consideration and actual sales data are highly correlated in this vertical, it follows that if BMW can influence brand consideration, they can forecast a lift in future sales and possibly market share: Image Source.

Metrics 157

Metrics Marketing Campaign Audience 157

ConversionXL

OCTOBER 25, 2018

For MST Solutions, Bogdanovich has focused on executing well on one vertical per quarter, then expanding to other verticals. Each quarter is an opportunity to test and refine campaign tactics for other verticals. “I We’re promoting people internally as thought leaders in that vertical, all the way down through content.

Demand 132

Demand Vertical Campaign Channel 132

Steve Blank

AUGUST 24, 2009

While I love TechCrunch, the post and the quote about the PR agency (“one PR firm has discovered a dynamite strategy, throw ethics out the window&# ) left me wondering; how do PR agencies interact with TechCrunch and other blog and review sites? Is this behavior an outlier or is it the norm in the PR industry?

Silicon Valley 184

Silicon Valley PR Technical Review RSS 184

Austin Startup

OCTOBER 21, 2020

In my career, I have worked at large advertising, PR and marketing firms creating strategies and campaigns for big iconic brands, launched and relaunched innovations from those brands, and supported the launch of many startup companies. so can you just do some PR to get it out there.”

Startup 87

Startup San Diego Non-Compete Miami 87

Cracking the Code

NOVEMBER 13, 2008

Rethink vertical segmentation: Healthcare? Impact of the recession on SaaS Sales&Marketing pr. Is Government a good idea? New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. Unveilling of the Bessemer's 10 laws of Cloud Comp. ► 10/04 - 10/11. (2). Laughing Out (c)Loud. ► 07/05 - 07/12. (1). ► 02/22 - 03/01. (1).

Software Review 48

Software Review Technical Review Valuation Portfolio 48

Cracking the Code

DECEMBER 2, 2006

The time they spend with customers is usually limited to transactional core products sales, generating lower margins – The resource allocation is not always matching the opportunity (geography, customer segment, vertical.) – The rules of engagement for technical resources (solution or product specialists) are not clear.

Software Review 48

Software Review Technical Review Europe Software 48

Rob Go

JUNE 26, 2012

Tripadvisor built it’s incredible traffic engine through UGC and SEO, and Wayfair got their start by being excellent at driving traffic to vertical sites with a common backend. Work harder at PR. It’s just harder to get good PR in this town. This is linked to #3.

Boston 53

Boston Web Distribution PR 53

Steve Blank

AUGUST 27, 2009

Marketing starts to build a sales demo, writes sales materials (presentations, data sheets), and hires a PR agency. The PR agency polishes the positioning and starts contacting the long lead-time press while Marketing starts the branding activities.

Silicon Valley 260

Silicon Valley Product Startup Product Development 260

Seeing Both Sides

FEBRUARY 9, 2015

For example, PR doesn’t scale. It seems like such an amazingly efficient source of customers, yet ask any marketing communications or PR professional to acquire 10x the number of customers that they did last year and they’ll look at you as if you have 10 heads. Monetization can get harder with scale as well.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

Steve Blank

MAY 21, 2009

The Message Sitting around a conference room table brainstorming messages that might resonate with customers, or worse having a PR agency doing that for you, is a firing offense in a small company. So when you know what you’ll be paying for space rental, multiply it by four, for a rough idea of your expenses.

Silicon Valley 178

Silicon Valley RSS California Customer Development 178

crowdSPRING Blog

DECEMBER 13, 2018

This will save you scrambling in the aftermath of any potential PR disasters, and will help you: Discover how your customer feels about their experience with your business and/or product, Provide a solution or make amends to an unhappy or dissatisfied customer, and. Horizontal vs vertical vs diagonal lines.

Marketing 162

Marketing Charlotte Naming Design 162