Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Professionals Musings

JANUARY 17, 2013

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging).

Marketing 265

Marketing Viral SEM Startup 265

Startup Professionals Musings

MARCH 16, 2014

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging).

Marketing 257

Marketing SEM Viral Social Media 257

ConversionXL

OCTOBER 9, 2019

Your own video-on-demand channel for potential customers to join and stay engaged with. live videos, webinars, etc.); To see a brand-owned, webinar-driven channel in action, check out SEMrush. To see a brand-owned, webinar-driven channel in action, check out SEMrush. On-site and/or off-site video course.

Lead Generation 110

Lead Generation B2B Video Marketing 110

Duct Tape Marketing

JANUARY 4, 2024

So just like you could do with a podcast, just like you could do with a YouTube channel is just where are you producing that original material? So it's smart for them, in my opinion, to use a lead magnet offer or a webinar offer or something like that can move them into that person's email list because that person is an email reader.

Revenue 77

Revenue Advertising Email ChatGPT 77

Duct Tape Marketing

DECEMBER 15, 2022

So it's not Lululemon's Shop of Stuff, it's Lululemon's Events and Gathering and Slack channel and the place where they can connect with actual people. Cuz it's not just, you know, it's like when viral videos were like all the thing, everybody wanted to make a viral video, but why ? And the next one down goes to the site.

Community 80

Community Framework Advisory Board Viral 80

Duct Tape Marketing

MAY 18, 2023

So, you know, just like you could do with a podcast, just like you could do with a YouTube channel, it's just, you know, where are you producing that original material? I also look at sort of the virality, like how can I take any subscriber that maybe I've bought right at $4 or $6 or whatever and turn that into 1.5 16:13): Yeah, yeah.

ChatGPT 90

ChatGPT Advertising Email Viral 90

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. A minimum viable product in this category must answer the question: does my media content or channel command the attention of a valuable audience? Let’s look at a viral growth company, like Facebook. As soon as possible!&#

Customer 156

Customer San Francisco Viral Lean 156

Startup Professionals Musings

JULY 29, 2016

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Word-of-mouth and social media may get you started, but there is no substitute these days for special promotions, webinars, presence at trade shows, and actively calling on decision makers.

Social Media 120

Social Media Metrics Viral Channel 120

Startup Professionals Musings

DECEMBER 7, 2010

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging).

Marketing 235

Marketing SEM Startup Viral 235

Gust

MARCH 9, 2014

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging).

Marketing 146

Marketing SEM Viral Social Media 146

ConversionXL

AUGUST 7, 2019

You can catalyze that sharing, something Ann Smarty of Viral Content Bee does regularly: Any time I feature influencers in my content, I tag them on Twitter, not just in my own tweets but also in updates from everyone else. We add the project to Viral Content Bee and include the influencers’ usernames in the project name. Conclusion.

B2B 110

B2B Marketing Social Media B2C 110

Startup Lessons Learned

SEPTEMBER 18, 2008

There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. So far, I dont see any apps that have much in the way of viral distribution. Expo SF (May.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Startup Lessons Learned

MARCH 24, 2009

This is a common problem that results from viral-loop optimization. By copying the exact same registration flow as every other successful viral app, many viral apps completely lose their positioning. Heres why I dont think engagement loops are that helpful: unlike viral loops, its not bad if its not self-sustaining.

Metrics 88

Metrics San Francisco Lean Viral 88

YoungUpstarts

OCTOBER 17, 2013

Branding: Be consistent across all channels. In most instances it’s okay to be less formal on social media channels —just make sure that your updates, statuses, comments, etc. Channels: Join the right networks for your company. Here are eleven essential components of a comprehensive social media strategy: 1.

Social Media 217

Social Media Media Curation Social Network 217

Growthink Blog

FEBRUARY 22, 2018

And importantly, your marketing plan covers the "channels" you will use to get new customers (known as your "promotions strategy"). These channels include, among others: Billboards Blogs, Podcasts, etc. Four such strategies are detailed below.

Chicago 54

Chicago Marketing Search Channel 54

Entrepreneurs-Journey.com by Yaro Starak

JANUARY 14, 2013

It’s built perfectly for viral distribution and thus produces pillar effects almost effortlessly. Do not underestimate the power of a virally shared infographic (*again, scribbles down note on to-do list*). The Infographic. The infographic is a style of content that in recent years has risen to prominence. The Mega How-To.

Media 110

Media Audio Video Social Media 110

ConversionXL

JANUARY 31, 2014

Tells why you’re unique ( Meetingburner = Webinars and Screen Sharing Made Awesome – No instillation required). Sidetrack: What Are The Elements of a Viral Pre-Launch Page? With explainer videos, visitor’s chose to be on your channel. Directly addresses who your customer is, (Stripe = Payments for developers).

Analytics 134

Analytics Video Matching Conversion 134

Growthink Blog

FEBRUARY 17, 2013

And importantly, your marketing plan covers the "channels" you will use to get new customers (known as your "promotions strategy"). These channels include, among others: Billboards Blogs, Podcasts, etc. Four such strategies are detailed below.

Chicago 109

Chicago Marketing Search Channel 109

Startup Lessons Learned

NOVEMBER 7, 2008

I too would be concerned about false negatives, but perhaps this strategy could be integrated into a broader market research strategy that included user engagement, viral marketing, etc which would all be quantifiable under the Google analytics. A very interesting strategy. Im defiantly going to give it a shot on my next project!

Demand 167

Demand San Francisco Lean Continuous Deployment 167

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . For our content creation, we use tools such as Canva (graphic design) and GoToStage (webinars platform) to create and share content for prospects to find.”. 3) Raise capital. 9) Accelerate portfolio company value.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

DECEMBER 11, 2018

Or look at MailChimp, a startup-turned-$400-million-revenue-machine that is always creating viral campaigns that set them above their competition, like this recent “Did You Mean Mailchimp” one. Join me in a webinar on January 9. #JustDoIt pic.twitter.com/x5TnU7Z51i — Colin Kaepernick (@Kaepernick7) September 5, 2018.

Campaign 134

Campaign Marketing Design Differentiation 134

ConversionXL

JANUARY 13, 2021

One post went viral because—unbeknownst to us—it gave exquisitely timed reassurance to an anxious influencer, who then shared it. As a distribution channel, search rarely rewards tone, design, or angle. definitions, FAQs), then automatically pull in relevant posts, webinars, and courses based on WordPress tags.

Search 127

Search Restful SEO China 127

www.forentrepreneurs.com

FEBRUARY 2, 2010

This is a little harder to do for channel sales, but still extremely valuable. For example, they might have attended a webinar, downloaded a white paper, taken advantage of a free trial, and responded to an email promotion. And a little harder than that for direct sales situations with large deal sizes.

Metrics 55

Metrics Design Entrepreneur Startup 55

Duct Tape Marketing

MAY 4, 2016

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

conversionxl.com

FEBRUARY 4, 2014

Tells why you’re unique ( Meetingburner = Webinars and Screen Sharing Made Awesome – No instillation required). Sidetrack: What Are The Elements of a Viral Pre-Launch Page? With explainer videos, visitor’s chose to be on your channel. Directly addresses who your customer is, (Stripe = Payments for developers).

Analytics 98

Analytics Software Review Conversion Video 98

Duct Tape Marketing

AUGUST 25, 2015

Explore potential marketing channels. For many businesses content in the form of blog posts, educational webinars and how to eBooks is the primary way that prospects and customers move through a business on the way to becoming raving fans. Explore potential marketing channels. Here are your channels to choose from.

Marketing 28

Marketing Channel Viral Public Relations 28

Startup Lessons Learned

MARCH 13, 2009

Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. If the viral coefficient is 0.9, Dont chicken out and do a closed beta; get real customers in through real renewable channels. Pay attention to your fundamental driver of growth.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. The Lean Startup Intensive is tomorrow at Web 2.0. Expo SF (May.

Customer 167

Customer San Francisco Lean Hockey Stick 167

www.foliomag.com

JULY 31, 2012

Webinars Events. Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” Webinars, Content & Events.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Up and Running

NOVEMBER 5, 2014

Create your own content and share across your channels with relevant hashtags. Blog posts, white papers, case studies, and webinars are great vehicles for establishing your credibility and expertise. And, the better and more useful the content you create, the more likely it will be to go viral.

PR 139

PR Hiring Social Media Media 139

Startup Lessons Learned

JANUARY 11, 2009

If you ask an expert in Facebook apps to come help build yours, youll usually hear the same advice: build your app for virality. Thats sensible advice; most people who have made a business on Facebook rely on the viral driver of growth. If you have a virally-growing app, you dont need the extra installs. Expo SF (May.

San Francisco 68

San Francisco Social Network Lean Continuous Deployment 68

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Expo SF (May.

San Francisco 68

San Francisco Lean Retention SEM 68

This is going to be BIG.

APRIL 1, 2020

Channels meant for conversion, while cheaper right now, might not work for weeks or even a couple of months. If you’re selling to small businesses, creating channels of content that explain various grant and loan programs would be super helpful—I don’t care if you sell point of sale software for restaurants. Here are some tips: 1.

Marketing 138

Marketing Channel Video Viral 138

Entrepreneurs-Journey.com by Yaro Starak

JUNE 14, 2010

Rich Schefren demonstrated how to easily create all three mediums using live webinars as your base product content production tool, redistributing them in text transcripts, mp3s and video recordings. Eben Pagan does too, and is one of the best when it comes to delivering all three types of media during his launches.

Audio 73

Audio Distribution Syndicate Syndication 73

Duct Tape Marketing

MARCH 1, 2016

Lead generation is essentially a game of channels more than tactics. Meaning you need to find the right mix of channels that allow you to profitably attract a high enough number of leads over and over again in order to feed your growth objectives. You don’t simply assemble a few tactics; you master a few channels.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform. I produce content, we're on social media, I speak on stages, I do webinars. I have found.

B2B 81

B2B Marketing B2C ChatGPT 81