Both Sides of the Table
MAY 9, 2018
especially about churn rates and your high CACs last quarter relative to the previous year. Because you have a unitary focus on financing your company or you die you seem not to miss a beat in thinking about the last meeting and the funder has been whipsawed in 20 directions. Was that a blip? 18 days later we hop on a call.
VC Cafe
NOVEMBER 2, 2019
One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Is my churn rate below the category average? What should our MRR growth be?
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Both Sides of the Table
MARCH 19, 2013
The more your product is integrated with other systems the lower your churn rate will be. But Salesforce knew how important this process is to their success so they actively encouraged the development of an ecosystem so much so that they even invested in these third-parties to make sure they were well-enough financed to survive.
Both Sides of the Table
APRIL 26, 2016
The key to being able to run a business that isn’t yet profitable (on operating margin) is availability of capital to finance losses and preferably at a cost that isn’t too punitive to the founders and employees. Sustaining short-term losses is all predicated on ability to finance the losses through venture capital or other means.
ConversionXL
SEPTEMBER 13, 2017
We’ll focus on voluntary churn, because voluntary churn has actionable prevention steps by SaaS providers, while involuntary churn is mostly unavoidable, like when a user has to stop SaaS subscription services due to death, relocation, etc. If you’re unsure, you can learn how to calculate your churn rate here.
Feld Thoughts
MARCH 10, 2012
The call was about a potential financing he is considering. We had a wide ranging conversation over an hour about the current state of the business and how he’s thinking about the financing. One of these was around churn – he asserted that one of the clear weaknesses of the business was the high churn rate.
Up and Running
APRIL 6, 2021
While obviously, building brand awareness and acquiring new customers is crucial, what businesses fail to do is pay attention to the churn. And this is a colossal slip both in terms of branding and finance because 32% of the customers don’t return after one bad experience. Almost 38% even make a purchase.
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