Both Sides of the Table

APRIL 26, 2016

The key to being able to run a business that isn’t yet profitable (on operating margin) is availability of capital to finance losses and preferably at a cost that isn’t too punitive to the founders and employees. That’s because CAC needs to take into account all of your marketing spend to truly understand how much each customer costs you.

Metrics 150

Metrics Cost Acquisition Startup 150

Both Sides of the Table

FEBRUARY 15, 2016

It’s a very personal topic and I’d like to offer you a framework to decide for yourself, based on the following factors: How Long is it Taking to Raise Capital at Your Stage in the Market? And recaps hurt founders so often people just avoid doing them. Who are Your Existing Investors?

Burn Rate 150

Burn Rate Cap Table Valuation Software Review 150

ReadWriteStart

AUGUST 26, 2022

So, think of the typical two founders with a pitch book in a garage. Instead, that’s the sort of pre-series-A investment where companies or founders have visions of where they think there are underserved market needs, and they’re coming up with something super excited to try to solve that. . That’s not what we do.

Partner 132

Partner Cofounder Retention Acquisition 132

Both Sides of the Table

MAY 21, 2011

Are we seeing a time in which pre-revenue companies are more valuable than our offline institutional brands? They get marketed as such. Will that be enough or will high churn rates creep in, new toys be introduced into the market, new time sucks pulling user attention away? But what does this all mean?

Churn Rate 309

Churn Rate IPO Open Source PR 309

Both Sides of the Table

MAY 19, 2018

When you raise money from investors you produce information that you are told they want and care about: A fund-raising deck that articulates your company strategy, plans, team, market, competitors and so forth. I never thought of this until I became the Founder & CEO of my first startup company.

Cap Table 336

Cap Table Due Diligence Forecast Churn Rate 336

ConversionXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. In this article, you’ll learn how ecommerce customer retention boosts long-term revenue and the strategies you can use to keep customers coming back. A good customer retention strategy serves for more than just saving money on marketing.

Retention 111

Retention eCommerce Channel Community 111

VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Is my churn rate below the category average? Example of Baremetrics revenue per user benchmarks.

B2C 141

B2C Technical Review Startup Retention 141

YoungUpstarts

AUGUST 24, 2017

by Stefan Pretty, founder of Subbly. Subscription business brings recurring revenue. This allows you to enjoy a constant source of incoming revenue, as long as you’re keeping the subscribers satisfied (that is of course essential). The term itself sounds confusing, so should I even bother? And a cocktail, of course.

Churn Rate 149

Churn Rate eCommerce Business Model Bootstrapping 149

ConversionXL

FEBRUARY 7, 2014

The real metrics that help you determine if you’ve achieved product/market fit. Calculate Your Churn. ” The easiest metric for subscription software products to check is churn rate. . “On SaaS, target churn rate should be around 2% monthly churn. & a lot more. image source.

Software 93

Software Churn Rate eCommerce Flash 93

Software By Rob

JULY 31, 2014

When we launched Drip last November the first month was solid - over $7k in recurring revenue. Second month revenue (granted, it was December) was $7k. Third month revenue was the same. ” Now we just call it churn. Namely: fixing email marketing for startups. In fact, it’s the future of email marketing.

Churn Rate 78

Churn Rate SEO Revenue Email 78

Seeing Both Sides

OCTOBER 24, 2015

Since I see a few common patterns of mistakes, I thought I'd add to the LTV literature and point out the top three reasons many investors roll their eyes when they see entrepreneurs present inflated, poorly constructed LTVs: 1) Your churn rate is understated. A monthly churn rate of 1%? 2) Your cost of capital is too low.

Churn Rate 20

Churn Rate Early Stage Revenue Metrics 20

Transformify

DECEMBER 22, 2019

I’ve seen lots of startup founders making the same mistake – spending all the funding they have on headcount and expensive and inefficient marketing campaigns. It gets even worse if the first version of their product is not good enough to generate revenues. So, how to make affiliate marketing work for you?

Affiliate 91

Affiliate Revenue Churn Rate Programming 91

ConversionXL

NOVEMBER 5, 2020

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Churn rate was high for a service that many organizations saw as a “nice to have.” Image source ).

PR 120

PR B2B Lean Audience 120

Cracking the Code

DECEMBER 11, 2015

You can read the full story here ) #8 Engine Developing a scalable sales and marketing engine is a key element of success for SaaS companies. Docusign, Peopledoc): typical outbound sales model targeting mid market+ companies and relying on being able to hire consistently sales people making their quota.

San Francisco 48

San Francisco Churn Rate Silicon Valley Engineer 48

www.kalzumeus.com

AUGUST 13, 2012

Patrick McKenzie (patio11) blogs on software development, marketing, and general business topics. Doubling SaaS Revenue By Changing The Pricing Model. Most technical founders abominably misprice their SaaS offerings to start out. It only tends to weakly proxy revenue. Results From Testing: 100% Increase In Revenue.

Revenue 62

Revenue Distribution Software Non-Compete 62

ConversionXL

AUGUST 13, 2019

SaaS sales and marketing teams can get overwhelmed by metrics. According to Statista , the SaaS market will reach $157 billion next year. If growth is the best way to get out alive, marketing metrics do little unless they correlate with sales. But only 400 software companies have made it to the $500M revenue mark.

Metrics 117

Metrics SQL Retention Churn Rate 117

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I use another live Google doc to maintain my database of companies I’m marketing to other VCs. 2) Market . Many tools designed for B2B marketing in general are also relevant to investors.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Up and Running

AUGUST 21, 2014

Tracking metrics and making sure you know what’s going on with your business is crucial; it enables you to determine if your assumptions about your business are correct, if your financial and marketing strategies are working, and ultimately allows you to make the best decisions possible for your business.

Metrics 84

Metrics Startup Churn Rate Forecast 84

Software By Rob

JULY 31, 2014

When we launched Drip last November the first month was solid – over $7k in recurring revenue. Second month revenue (granted, it was December) was $7k. Third month revenue was the same. ” Now we just call it churn. Namely: fixing email marketing for startups. Except growth didn’t come.

Churn Rate 27

Churn Rate SEO Revenue Email 27

Occam's Razor

APRIL 8, 2013

Perhaps it's an increase in your conversion rate; Or a higher number of visitors who sign up; Or a greater number of people who share content with one another; Or a lower monthly churn rate for users of your application; Maybe it's even something as simple as getting more people into your restaurant. Form a hypothesis.

Metrics 156

Metrics Analytics Lean Churn Rate 156

ConversionXL

AUGUST 12, 2016

A flowing sales funnel is crucial in any business, but even more so with SaaS businesses… Unlike other business models, revenue is generated over an extended period of time. Monthly Recurring Revenue (MRR). Monthly Recurring Revenue, or MRR, is a measure of the predictable and recurring revenue of your subscription business.

Software Review 48

Software Review Metrics Revenue Acquisition 48

Startup Lessons Learned

MARCH 21, 2013

The book has been a year in the making, and authors Ben Yoskovitz and Alistair Croll —themselves successful founders with several exits under their belts—spent much of that time speaking with founders, investors, and analysts to understand a really basic, but seldom-asked, question: What's normal? to 3% a month.

Analytics 167

Analytics Lean Metrics Churn Rate 167

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Take the market and break it down into smaller chunks. I would focus on one product and set a goal to generate $1M in yearly revenue from it. Whats is the best way to find a co-founder for your startup?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Up and Running

MARCH 11, 2015

As the former co-founder and CEO of two technology companies, Caroline has experienced both start-up failures and successes, and has raised close to $1 million in investment capital. When you are addressing the problem in the market, you want to tell that in the format of a compelling story. Think about your successes. Is it a hundred?

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60

Hearpreneur

OCTOBER 20, 2019

It could be more revenue, hiring clients or launching a new product or service, where setting goals presents a fresh opportunity to achieve different objectives. 1- Bring world-class marketing communications. My BHAG is to bring world-class marketing communications to worthy organizations irrespective of budget.

Papua New Guinea 66

Papua New Guinea Hawaii Advisory Board Churn Rate 66