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Remind Me Why I Love You? (Why “In Person” is Everything)

Both Sides of the Table

Your product demo crushed. You race back to the office to tell everybody how well it went and you wait for the follow-up call to have a partners’ meeting or talk about term sheets or at least dip into due diligence. especially about churn rates and your high CACs last quarter relative to the previous year.

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How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)

ConversionXL

Cost of software/hardware used in sales and marketing Agency, PR, or any third-party costs involved in sales and marketing. But what if your product offers a free trial and your data team tells you it takes 30 days on average for “free trial users” to become paid customers. And what if your product is freemium (i.e.

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Conversion, retention and churn benchmarks

VC Cafe

It’s not just the competition against the incumbents and the large tech platforms that founders has to worry about, but most importantly is the company’s performance and product market fit. Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical.

Retention 109
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One of the Biggest Mistakes Enterprise Startups Make

Both Sides of the Table

The era of VCs investing in successful consumer Internet startups such as eBay led to a belief system that seemed to permeate many enterprise software startups that hiring sales or implementation people was a bad thing. We only want software revenue.” We prefer to sell software, not get involved with client systems.”

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and.

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Startup Benchmarks

VC Cafe

When you start with an honest and diligent effort to determine the truth of your situation, the right decisions often become self-evident.” — Jim Collins , author of Good to Great. Is my churn rate below the category average? Software as a Service (Saas) benchmarks. What should our MRR growth be?

B2C 141
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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

For example, person #1 is searching for “the best social media software for automation.” To capture intent and drum up interest, you run an ad that directs traffic to a product demo page. They already know about your product, and now they’re evaluating whether it’s for them. That puts them in the awareness stage. Easy to Use.

Customer 140