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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Sender name. Sender Name: Another important aspect to test in your email campaigns is the sender name. The most common sender names include the actual name of a person within your company or the name of the company itself. HubSpot chart showing best time of day to send email for max clickthrough rate.

Campaign 111
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Actionable SEO Tactics for B2B Startups

Austin Startup

The recommended length of a title tag should be between 50–60 characters long and should incorporate your primary keywords followed by your brand name (Primary Keyword?—?Secondary Secondary Keyword | Brand Name). The title tag is an important on-page SEO factor as it helps tell search engines and users what your web page is about.

B2B 62
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Top 20 A/B Ecommerce Test Ideas

ConversionXL

Test idea #3: Prominent contact information. Along with their fanatical customer support, they’ve always featured their number prominently on their site: Test idea #4: Prominent free shipping information. Track the effectiveness of those emails (open, clickthrough and conversion rates). It’s a trust thing.

eCommerce 133
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. In-person events FTW!

B2B 94
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16 eCommerce A/B Test Ideas Backed by UX Research

ConversionXL

The role of product copy is to give buyers enough information, so they could convince themselves this is the right product for them. Track the effectiveness of those emails (open, clickthrough and conversion rates). You don’t need the customer’s title or middle name! They will enter their email and name anyway.

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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Leads on the other hand are qualified prospects that have voluntarily given some identifying information that makes them known in some way. Once a company has a lead, they may execute a “ communication sequence ” to compel the lead to buy something or give more information incrementally. What to do? Measuring Actual Customer Activity.

Analytics 113
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The Rising Importance Of Images In Google Search

Duct Tape Marketing

7:55] Would you say that the visual elements of a typical blog post today are sending information to Google that adds to the search component and gives certain ranking signals? [11:33] So they've moved very rapidly and very heavily into a visual stream of information as opposed to text. So you get direct benefit from it. powered by.

Search 77