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Founder Interview: Salo Sterental, Co-Founder of SoStereo, Marketing with Music

The Startup Magazine

As part of our Founder interview series , The Startup Magazine caught up with Salo Sterental, Co-Founder of the SoStereo, a marketing firm that enables brands and artists alike to unlock the marketing power of music. Salo: Zumba Fitness approached Beto (my co-founder) and I with a unique problem.

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How To Find the Right Co-Founders?

Steve Blank

How do you figure out what’s the right mix of skills for the co-founders of your startup? “After reading your post on Why Founders Should Know How to Code it looks like web/mobile startups have it easy. Trying to figure out what the right set of co-founders isn’t so clear. Are We Missing A Founder?

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5 Business Growth Drivers Facilitated By A Co-Founder

Startup Professionals Musings

Thus, in my mentoring of potential technical entrepreneurs who have a real passion for their technology, I often recommend that they find a co-founder who can manage the marketing and execution elements of the new venture. The competition will improve, the market will change, and your customers will demand more.

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Does Your Startup Need A Technical Co-Founder?

ReadWriteStart

But when it comes to core technical skills, more and more entrepreneurs are opting to partner with technical co-founders rather than hiring someone for an in-house position. I really believe that what’s most important for a founder is the ability to have a vision for the company, make sales and hire well. Laura Roeder , LKR.

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6 Founder Actions That Can Kill A Promising Business

Startup Professionals Musings

In my experience as an advisor to entrepreneurs, business startup founders most often point to a shortage of funds as the primary cause of their startup failure. In fact, this problem is so common among business startups, that is has been tagged with the name “ founder’s syndrome ” or “ founderitis.”

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Co-founder meetup tonight at Capital Factory in Austin

SiliconHills

And solo-entrepreneurs can find it difficult finding a technical cofounder in central Texas where people with technical skills are in high demand. Other startup founders are looking for partners with different skills such as marketing, sales and business development. [.].

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Does Your Startup Need A Technical Co-Founder?

ReadWriteStart

But when it comes to core technical skills, more and more entrepreneurs are opting to partner with technical co-founders rather than hiring someone for an in-house position. You Need To Know Tech Basics I really believe that what’s most important for a founder is the ability to have a vision for the company, make sales and hire well.