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Why are Revenue-Based VCs investing in so many women & underrepresented founders?

David Teten

Many are reporting that they’re seeing a more diverse pool of applicants than traditional equity VCs… even though virtually none have a particular focus on women or underrepresented founders. I’ve been a traditional equity VC for 8 years, and I’m now researching new business models in venture capital.

Revenue 60
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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Founder Nathan Barry launched in 2013 to help creators sell their books and courses but failed to meet revenue goals and eventually stalled. what they want to be).

Marketing 110
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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. Founded in October 2006 by Jonah Peretti (co-founder of Huffington Post). When the show has been processed it will be available here (estimated 8pm PDT).

Partner 240
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What is Brand Equity in Marketing? (How to Become Memorable)

ConversionXL

Coca-Cola has brand equity that makes people gravitate towards it. In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. Why brand equity matters now more than ever. Brand equity. It’s the safer bet. Every day in the U.S.,

Equity 94
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Should Entrepreneurs Attend Business School?

Up and Running

Legal Aspects of Entrepreneurship: While the exact title and contents of this class may vary depending on the business school you attend, as a first time founder, it’s incredibly important to understand all of the legal considerations around starting your own company (e.g., See Also How to Find a Business Partner.

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This Week in Venture Capital – Episode 4

Both Sides of the Table

Summit is a hugely respected firm in Silicon Valley and a long-term “institution&# but they’re better known as more of a “private equity&# investor meaning that they do later stage investments in much larger companies that are profitable. What I found strange about this funded was the fact that it was led by Summit Partners.

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Stitch Fix: Reinventing Retail Through Personalization

abovethecrowd.com

Early this year Amie Fineberg, who has been my amazing assistant for over 10 years, mentioned that she and several other employees at Benchmark had fallen in love with a new ecommerce service, and that I might want to check it out. Fundamentally, we share the common concern that many of the new “Ecommerce 2.0”