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Founder Interview: Salo Sterental, Co-Founder of SoStereo, Marketing with Music

The Startup Magazine

As part of our Founder interview series , The Startup Magazine caught up with Salo Sterental, Co-Founder of the SoStereo, a marketing firm that enables brands and artists alike to unlock the marketing power of music. Salo: We help brands unlock the marketing power of music.

Cofounder 158
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How To Find the Right Co-Founders?

Steve Blank

How do you figure out what’s the right mix of skills for the co-founders of your startup? “After reading your post on Why Founders Should Know How to Code it looks like web/mobile startups have it easy. Trying to figure out what the right set of co-founders isn’t so clear. Are We Missing A Founder?

Cofounder 335
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4 Reasons A Diverse Sales Team Will Boost Revenue

YoungUpstarts

by Eliot Burdett, co-founder and CEO of Peak Sales Recruiting , and author of “ Sales Recruiting 2.0: In working with them, we have identified the top 4 reasons a diverse sales team will boost revenue this quarter: 1. For example, Anheuser Busch struggled to penetrate the Hispanic market until they acquired InBev.

Revenue 124
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How Baby Boomers Fit In The Realm Of Entrepreneurship

Startup Professionals Musings

They couldn’t possibly understand the new social media culture, new technologies, or have the determination to beat their younger counterparts in the market. Pew says the Boomer demographic is the largest mainstream pool of experienced talent in the market today, and will be for the foreseeable future. Member of the Advisory Board.

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From Subscribers to Revenue: A Tactical Guide To Mastering Newsletters

Duct Tape Marketing

Our deep dive into the world of email newsletters unveils tactical strategies for transforming subscribers into revenue-generating assets. As the founder of The Clikk, Russell has witnessed the evolving landscape of newsletters, recognizing them as a powerful intersection of content marketing and direct response promotion.

Revenue 77
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Why are Revenue-Based VCs investing in so many women & underrepresented founders?

David Teten

A new wave of Revenue-Based Investors are emerging who are using creative investing structures with some of the upside of traditional VC, but some of the downside protection of debt. Revenue-Based Investing (“RBI”) is a new form of VC financing, distinct from the preferred equity structure most VCs use.

Revenue 60
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Small Business Optimism Persists, Despite The Pandemic

YoungUpstarts

by Kathryn Petralia, cofounder of Kabbage. The survey found the top activities are: Increasing marketing efforts (41%). Diversifying revenue streams (35%). Staying nimble to meet the demand of new market needs and demands is crucial to maintaining the health of your business, whether there is a pandemic or not.