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Requests for Startups in 2024

VC Cafe

New enterprise resource planning software (ERPs) – new startups that build software that helps businesses run. Developer tools inspired by existing internal tools – tools or frameworks that were built by programmers at their previous company to help solve their own particularly painful or repetitive problems.

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[Review] The Social Customer

YoungUpstarts

To understand what Social CRM is, let us first consider this definition by Metz: The customer owns the conversation now, so companies need to change the way they do business. T = Tools, the myriad platforms and software needed. S = Strategy, the stuff that the book teaches. m = Measurement, a necessary evil.

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How User Generated Reviews Affect Conversion Rates

ConversionXL

User generated reviews in general are tremendously influential in persuading people to buy. One study found that 88% of consumers trust online reviews as much as personal recommendations and 72% of consumers say positive reviews make them trust businesses more. How Do People Consume Product Reviews?

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[Review] The Social Customer

YoungUpstarts

Metz provides a good definition in his book as follows: “The customer owns the conversation now, so companies need to change the way they do business. T = Tools, the myriad platforms and software needed. Adopt a strategy canvas approach (ala Blue Ocean Strategy ) to differentiate your business from the “red oceans” of competitors.

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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

To truly differentiate your brand, center your growth strategy around creating unique and personalized customer experiences. Marketers can use this framework to evaluate the risks associated with different growth strategies. For example, a software company that opens a restaurant would be employing unrelated diversification.

Marketing 115
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Why SWOT Analysis Belongs in Your Business Plan

Up and Running

I believe in it because the SWOT phase was vital to my planning process as I grew Palo Alto Software from zero to over $5 million in annual sales. It’s a great tool for bringing your team and your stakeholders in on the conversation. It needs a strategic component like a SWOT analysis , and it should be reviewed and revised regularly.

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Unlocking the Secrets to Premium Pricing in Professional Services

Duct Tape Marketing

Differentiation is key: Standing out in a crowded market isn’t just about being different; it’s about showcasing how your unique approach directly addresses your clients’ pain points. Click on over and give us a review on iTunes, please! I think one of the real keys is differentiation.