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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

It outlines four major growth strategies: market penetration , market development , product development , and diversification. Product development. Product development allows you to expand your existing market share by developing a new product for that audience. New channels.

Marketing 115
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Getting Engineers into the Lean Startup Cycle

Startup Lessons Learned

Guest post by Lisa Regan On August 20, Eric will sit down with developer and Hut8Labs co-founder Dan Milstein for a webcast you can join to discuss “Getting Engineers Into the Lean Startup Cycle.” This conversation will be a great opportunity for engineers and engineering managers to learn more about implementing Lean Startup ideas.

Lean 167
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How Can Pursuing an MA in Data Analysis Benefit Your Online Business?

The Startup Magazine

Studying an online business analytics masters is one way you can up your numbers game; whether this is the finance, marketing, or product development aspects of your company, the course can supply you with the tools, means, and knowledge to streamline your company operations.

Analytics 179
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How Sin-Mei Tsai, Shippo’s VP of Engineering, Defines Code Quality

Version One Ventures

She is a Silicon Valley veteran – having been the Senior Director of Engineering at Yodlee, then holding several CTO, Chief Architect, and other engineering leadership roles at a few startups before landing at Shippo in 2016. Above all, the purpose of product development is to create value for customers.

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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Just had a conversation today with a student taking Steve’s class. The board raises a collective eyebrow.

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Seven Things Your Customers Can Do Better Than You

YoungUpstarts

You take that money and invest a good portion of it in traditional sales and marketing efforts — including product developers, creative people, and salespeople, all of whom are paid to figure out what buyers want and to say good things about your company — in a quest to get even more customers. In return, the customers pay you money.

Customer 168
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The Essential MBA Library

YoungUpstarts

There are numerous great books out there on business, entrepreneurship, leadership, and other topics of interest to MBA students that can be immensely valuable to anyone looking to build their knowledge and prepare for a career in business. Management and Leadership. The Myths of Innovation by Scott Berkun.

Merger 228