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How to create a sustainable social media strategy for your startup

The Next Web

Metrics on keywords, follower profiles and competitors all help define your target listener. As a startup, you’re working with limited resources and a lean business model. Maybe you identified your target audience and conversation through Twitter research, but discover a handful of forums or blogs that attract essential influencers.

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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. This should not be news to you. Online, offline or nonline.

Metrics 156
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Ecommerce Trendwatching: How To Find, Follow, and Set Trends

ReadWriteStart

TikTok and Influencers One viral video on TikTok can reach 1.5 You can find the latest news in the form of newsletters in Lean Luxe , 2 PM , Chips + Dips , Retail Brew , The Hustle , and Vogue Business. As for Metaverse — businesses should keep an eye on it as it is not clear yet whether this is hype or a trend.

eCommerce 185
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YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

Key metrics: Average View Duration, Click Through Rate, & Views 3. Refine titles, thumbnails, and content to increase those metrics — Eric Bandholz (@bandholz) November 24, 2020. I lean on these YouTube channels for info on the YouTube algorithm: Little Monster Media Co ; Derral Eves ; Roberto Blake ; Tim Schmoyer.

Channel 129
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Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

What metrics do we use to see if we learned enough in Customer Discovery ? I gave my boilerplate answer, “I’m a product guy and I tend to invest and look at deals that have measurable revenue metrics. However the Customer Development Model and the Lean Startup work equally well for startups on the web.

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Startup Metrics

SoCal CTO

A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. Define what you need from a metrics and reporting standpoint. Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure. You only build what you need to prove that model. Great stuff.

Metrics 225
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Lean Analytics: The Best Numbers for Non-Tech Companies

Startup Lessons Learned

Guest post by Lisa Regan, writer for The Lean Startup Conference. Analytics spark more questions and discussion than almost any other aspect of the Lean Startup method. Alistair and Ben, co-authors of the book Lean Analytics, will help you sort it out in our next webcast, Lean Analytics for Non-tech Companies.

Analytics 167