ConversionXL

SEPTEMBER 20, 2021

With more than 2 billion monthly active users and more than a billion hours of content consumed every day, the right Youtube strategy can increase brand awareness, engagement, and conversions. . As with most platforms, there are metrics that matter, and vanity metrics. Both metrics represent high engagement.

Analytics 134

Analytics Metrics Channel Video 134

ConversionXL

NOVEMBER 9, 2015

If we’re supposed to optimize what’s closest to the money, what is the value in optimizing for micro-conversions? Many blog posts have espoused this as a way to incrementally increase revenue and final conversions, but does tweaking stuff unrelated to purchase actually assist your bigger goals? What Are Micro-Conversions?

Conversion 48

Conversion Metrics Revenue Matching 48

VC Cafe

SEPTEMBER 2, 2022

Market size Team Traction Competition – be honest and knowledgeable about your competitive landscape Business model/ financials The Ask – how much are you raising? I picked my top 4 below: Poorly analyzed market size: The TAM of a product/solution is an important indication of investment worthiness. Weeks to launch?

Technical Review 166

Technical Review Early Stage Cofounder Portfolio 166

YoungUpstarts

NOVEMBER 30, 2018

It starts with setting goals and then tracking your website performance metrics. For those who aren’t sure where to start, use this useful guide to help you accurately track performance metrics. Know which metrics to watch. How can you know how to track your performance metrics if you don’t know which ones to watch?

Metrics 113

Metrics Social Media Analytics Web 113

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. What makes customer acquisition different from marketing? Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5. Get seen with SEO-driven content marketing Conclusion.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

YoungUpstarts

FEBRUARY 15, 2018

He has helped a wide variety of organizations achieve their digital marketing objectives without breaking the bank. The entrepreneur oversees successful marketing campaigns and helps formulate effective strategies that deliver impressive results. He places a lot of emphasis in the use of metrics to make well informed decisions.

Entrepreneur 133

Entrepreneur Technical Review Restful Lead Generation 133

ConversionXL

NOVEMBER 25, 2020

In this article, I’ll show you how to turn YouTube into a core part of your marketing efforts. Beardbrand’s marketing strategy. Key metrics: Average View Duration, Click Through Rate, & Views 3. Refine titles, thumbnails, and content to increase those metrics — Eric Bandholz (@bandholz) November 24, 2020.

Channel 129

Channel Metrics Algorithm Video 129

ConversionXL

MARCH 19, 2020

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. This post surveys what people have done in the past—and what marketing leaders are doing now—to make it through tough times and thrive in the post-crisis era. Tim Stewart, trsdigital. But nothing gets better if we stand still.

Marketing 121

Marketing Campaign Non-Compete Lean 121

ConversionXL

MARCH 31, 2021

The most successful agencies are beginning to invest more time and money in content marketing to establish expertise in their industry and, more importantly, generate inbound appointments. The same goes for your sales conversations; why did new leads seek you out, and what objections do you hear during the sales process?

Audience 127

Audience Non-Compete Distribution Channel 127

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. In marketing, cohorts are groups of customers who exhibit similar behaviors during a certain time span (e.g. Such details help identify when it makes sense to push marketing and when there’s no point.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

JANUARY 31, 2014

We’ve organized everything to best simulate a visitor’s experience on a landing page from first click to final conversion. Step Zero – Really Understand Your Target Market. Do This: Really get to know your market. These questions help you uncover trends within your market and tell you things analytics alone can not.

Analytics 134

Analytics Video Matching Conversion 134

crowdSPRING Blog

OCTOBER 20, 2010

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Startup and Small Business Marketing: Website Optimization Mistakes – [link]. The Five W’s of Marketing – [link]. The Five W’s of Marketing – [link].

Social Media 91

Social Media Small Business Design Media 91

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

Metrics 55

Metrics Design Entrepreneur Startup 55

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 93

Analytics Framework Metrics Algorithm 93

ConversionXL

NOVEMBER 4, 2020

Freemium to paid conversion rates for SaaS businesses hover around the 2% mark on a good day. Now, there are many methods you can use to try and increase your conversion rate. Don’t ignore activation—or the rest doesn’t matter. Marketing Manager Erin Barber at Simplaex. Get 50% off your annual plan, this weekend only”).

Conversion 103

Conversion Email eCommerce Community 103

ConversionXL

JULY 3, 2020

Customer service reps have data on customer conversations. Or, maybe you’ll try a cart abandonment–triggered email that requires measuring open rates , click-through rates , and conversions. You also need metrics on cart abandonment and purchase rates of those who saw your test idea and those who didn’t. Image source ).

Technical Review 107

Technical Review Software Review API Analytics 107

Steve Blank

NOVEMBER 16, 2009

What metrics do we use to see if we learned enough in Customer Discovery ? And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” I gave my boilerplate answer, “I’m a product guy and I tend to invest and look at deals that have measurable revenue metrics.

Customer Development 228

Customer Development Web Developer Customer 228

View from Seed

SEPTEMBER 16, 2019

You can read the rest of the posts in the series by clicking here *. By the time you get to this point in the pitch, you have hopefully convinced the investor that your team is special, you are pursuing a market opportunity that matters, and have a product offering that is resonating in the market.

Seed Stage 192

Seed Stage Metrics PR Leadership 192

A Smart Bear: Startups and Marketing for Geeks

APRIL 5, 2010

In the quest for optimization, A/B tests, metrics, and funnels, we're in danger of losing the fun and value of creative work. The mini-viewer is not only larger, it has significant width, which means you have to occupy the rest of the right side of the screen with other crap. Leave a comment and join the conversation.

Software Review 226

Software Review Metrics Lean Algorithm 226

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. and tell you what are the best key performance indicators (metrics) for them.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

JULY 8, 2020

Conversions. Price extensions help can increase the relevance and improve conversions of your ads. Enhanced CPC: With Enhanced CPC, you set your bid manually, and Microsoft Ads automatically increases or decreases your bid when the conversion is more likely. Conversion Tracking. How to set up conversion tracking.

PPC 100

PPC Matching Software Review Campaign 100

ConversionXL

MAY 19, 2020

Every marketing team needs fresh content ideas. It will also ensure you align your content creation efforts with your marketing and business goals. Content planning for sales and marketing goals. Each stage ties roughly to different marketing or business goals. Take Mailshake, an email marketing automation program.

Differentiation 129

Differentiation Sales Email Metrics 129

ConversionXL

SEPTEMBER 1, 2020

Customer Value Optimization (CVO) is a process to create a great customer journey and maximize the ROI for all marketing activities. Meaning: T = Traffic CR = Conversion Rate AOV = Average Order Value G = Growth. The key is not to get bogged down by short-term metrics at the expense of long-term growth. Image source ).

Customer 132

Customer SMS Retention Acquisition 132

ConversionXL

FEBRUARY 21, 2018

Despite the rise in popularity in the recent years, growth optimization is a fresh discipline as far as online marketing goes. Seasoned experts suggest that you should optimize for a metric which can affect the bottom line of your business. These metrics ensure that most of your efforts can be tied to monetary values.

Programming 117

Programming Audience Analytics Metrics 117

Up and Running

DECEMBER 6, 2021

If you’re one of the 47% of small business owners who run marketing completely on their own, it’s likely this function is one of the many hats you wear. And chances are unless you’re running a marketing business yourself, you don’t have a professional marketing background. Common small business marketing mistakes to avoid.

Small Business 153

Small Business Marketing Software Review Technical Review 153

Occam's Razor

APRIL 8, 2013

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 156

Metrics Analytics Lean Churn Rate 156

Aymeric Gaurat-Apelli

MAY 31, 2011

Today I would like to show you how to quickly review a website and find low hanging fruits in terms of SEO, marketing and other technicalities. Marketing related assessment. Yes there is and the buttons stand out from the rest of the design. The website I will review the website of Blue Tea that offers kitchen designs in Sydney.

Technical Review 47

Technical Review Software Review Conversion SEO 47

ConversionXL

JUNE 8, 2017

In the rest of this article, I will share with you a basic process you can use to build upon. I will also discuss common traps to avoid, available tools in the market and additional resources you could use to strengthen your skills and improve your success rate. Marketing campaigns. Victory surely can’t be copy-pasted.

Programming 97

Programming Revenue Analytics Software Review 97

Occam's Razor

FEBRUARY 6, 2018

Your boss is waiting for you to present results on quarterly marketing performance, and you have 75 dense slides. Your digital performance dashboard has 16 metrics along 9 dimensions, and you know that the font-size 6 text and sparkline sized charts make them incomprehensible. Focus only on KPIs, eliminate metrics.

Metrics 263

Metrics Analytics Forecast Non-Compete 263

Duct Tape Marketing

MARCH 15, 2021

Why Marketing Needs to Be A Part of Everyone’s Job (and Job Description.) written by John Jantsch read more at Duct Tape Marketing. But, here’s a little newsflash – marketing is everybody’s job. Anyone associated with your business that comes into contact with a prospect or customer is performing a marketing function.

Marketing 99

Marketing Lead Generation Campaign PR 99

Occam's Razor

JUNE 25, 2012

My hope is to simply help you internalize the impact of these decisions on reports, which metrics might be impacted and which will be fine, as well as what types of decisions you can still make with confidence and which decisions you might make with a grain of salt. Implication on the Visits metric: You get the best case scenario of a Visit.

Analytics 130

Analytics IP Web Metrics 130

Steve Blank

APRIL 2, 2009

We had thought really hard about “ market type ” and decided to reposition the company from a technology provider to a solutions provider. Metrics – Mine is Bigger Than Yours The first thing SuperMac needed to do was to change how our potential color desktop publishing customers viewed our products versus our competitors’ products.

Silicon Valley 127

Silicon Valley Technical Review RSS Software Review 127

ConversionXL

FEBRUARY 18, 2016

Centralization provides the ability to discard expired code at an appropriate velocity (often you run temporary marketing tools) and make sure any new tags accounts for what’s already there – avoid conflicts, mis-implementations etc. Choose a naming format now and share it with the rest of your Google Tag Manager-using team.

Management 48

Management Analytics Software Review Metrics 48

Startup Lessons Learned

MARCH 25, 2010

Heres an excerpt: The Startups Rules of Speed - The Conversation - Harvard Business Review Every startup that achieves success eventually faces a critical moment — whether to speed up or slow down. Read the rest of The Startups Rules of Speed - The Conversation - Harvard Business Review.

Software Review 141

Software Review San Francisco Lean Continuous Deployment 141

Austin Startup

SEPTEMBER 18, 2017

A CTO will guide your product strategy, market validation, architectural decisions, process optimization, recruiting, and hiring. The latter are strategists and evangelists and focus on product-market fit, market trends, and product planning. They adopt, measure, and manage key product performance metrics.

Fractional CTO 54

Fractional CTO CTO Hire CTO Technical Review 54

Duct Tape Marketing

FEBRUARY 15, 2024

Mastering SEO in the Age of AI written by Tosin Jerugba read more at Duct Tape Marketing  The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Stephan Spencer, an acclaimed SEO expert and founder of net Concepts, an interactive agency specializing in search engine optimization.

SEO 58

SEO ChatGPT Technical Review Search 58

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. No keyword-level conversion analysis. Bounce Rates, % New Visits, Visit Duration, Goal Conversions, Average Order Value. The Multi-Channel Funnels folder in Google Analytics contains the Top Conversion Paths report.

Search 154

Search SEO Analytics Engineer 154